Marketing News Canada

On this episode of Marketing Jam, Darian Kovacs interviews Leanne Gibson, Head of Industry at Facebook Canada.
Leanne Gibson speaks with us about how our connected world has given people infinite choice and total control over what they watch, read, interact with and buy, and offers solutions for how brands can deliver more relevant and personal experiences that help them grow their businesses.
Leanne is known for being a passionate people leader, strong operator, and a partnership-focused executive. As Head of CPG, Automotive and Travel for Facebook Canada, Leanne is responsible for leading a consultative sales team, building strategic partnerships and digital innovation with partners. 
Leanne was previously with Twitter Canada where she held several positions including Head of Agency Development, Interim Managing Director and Head of Revenue. Prior to this, Leanne was Head of Advertising Products and Business Operations at AOL Canada. Leanne has more than 20 years of digital media experience specializing in sales, product strategy, monetization, partner management, client services and business operations. Leanne holds a Bachelor of Arts Honours degree from Queen's University, is a mother of three, mental health advocate and marathon runner - including three runs in Boston. Always a brand ambassador, Leanne believes in the importance of loving what you do, loving where you work and keeping a glass half full.
Resources mentioned on the show:
Coursera 
Scholarships 
Boost My Business show
Boost with Facebook Canada group
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Leanne Gibson:
LinkedIn - https://ca.linkedin.com/in/leanne-gibson-7971a94

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Show Notes

On this episode of Marketing Jam, Darian Kovacs interviews Leanne Gibson, Head of Industry at Facebook Canada.

Leanne Gibson speaks with us about how our connected world has given people infinite choice and total control over what they watch, read, interact with and buy, and offers solutions for how brands can deliver more relevant and personal experiences that help them grow their businesses.

Leanne is known for being a passionate people leader, strong operator, and a partnership-focused executive. As Head of CPG, Automotive and Travel for Facebook Canada, Leanne is responsible for leading a consultative sales team, building strategic partnerships and digital innovation with partners. 
Leanne was previously with Twitter Canada where she held several positions including Head of Agency Development, Interim Managing Director and Head of Revenue. Prior to this, Leanne was Head of Advertising Products and Business Operations at AOL Canada. Leanne has more than 20 years of digital media experience specializing in sales, product strategy, monetization, partner management, client services and business operations. Leanne holds a Bachelor of Arts Honours degree from Queen's University, is a mother of three, mental health advocate and marathon runner - including three runs in Boston. Always a brand ambassador, Leanne believes in the importance of loving what you do, loving where you work and keeping a glass half full.

Resources mentioned on the show:

Coursera 

Scholarships 

Boost My Business show

Boost with Facebook Canada group

Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.

Follow Jelly Marketing:

Twitter - https://twitter.com/jellymarketing

Facebook - https://facebook.com/jellymarketing

LinkedIn - https://www.linkedin.com/company/jelly-marketing/

Instagram - https://instagram.com/jellymarketing

Website - https://jellymarketing.com

Follow Darian Kovacs:

Website - https://jellymarketing.com/darian/

LinkedIn - https://linkedin.com/in/dariankovacs

Facebook - https://facebook.com/dariankovacspage/

Instagram - https://instagram.com/dariankovacs/

Twitter - https://twitter.com/dariankovacs

Follow Leanne Gibson:

LinkedIn - https://ca.linkedin.com/in/leanne-gibson-7971a94



Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

What is Marketing News Canada?

Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.

Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.

Presented by Marketing News Canada www.marketingnewscanada.com