Why's everyone crazy about local newsletters?

Are local newsletters the easiest way for a "normal" person to start a 6-figure newsletter business? Or just the next "get rich quick" bubble about to blow up in gullible idiots' faces?

TJ Larkin, founder of a bunch of local newsletters (and host of the localnewsletterinsider.com podcast/website) joins Louis to help him figure it out. 

What is 'LetterLand?

Louis Nicholls and Tyler Morin dissect what the f happened in the newsletter space this week. Sometimes with "famous" guests.