Can you build a wildly successful company without sacrificing heart?
In this episode, Jesse Pujji and Dave Kashen dive deep into the Sedona Method—a powerful practice for letting go of the endless chase for security, control, and approval. They share personal stories about money, identity, and ambition, and explore how founders can build businesses rooted in love, freedom, and authenticity rather than fear and scarcity.
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00:00:00] Opening thoughts – Why Jesse and Dave love doing the podcast
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00:01:30] Recap of last week’s conversation with Gagan Biyani (Udemy, Maven, Sprigg)
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00:03:00] Defining success: impact vs. numbers
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00:04:03] Ambition with heart – what kind of world are we building?
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00:05:24] AI, consciousness, and the future of leadership
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00:06:00] Jesse’s story: life after Ampush and unexpected anxiety
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00:07:21] Introducing the Sedona Method
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00:08:42] Security, control, and approval – the “big three” human needs
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00:12:09] Why external success doesn’t create inner security
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00:16:12] Jesse’s exit story: wealth, scarcity, and the Aston Martin dilemma
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00:18:27] The elusive feeling of “enough”
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00:21:00] What we’re really talking about when we say “security”
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00:23:15] Control, presence, and the Serenity Prayer
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00:27:27] Wants vs. needs – the Range Rover story
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00:30:00] Impulse vs. compulsion in entrepreneurship
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00:34:30] Play vs. seriousness – how attachment kills creativity
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00:35:15] Practice: Can you enjoy the wanting?
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00:36:00] Guided Sedona Method practice – welcoming security, control, and approval
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00:43:39] Self-improvement vs. self-discovery
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00:45:00] Head vs. heart – acceptance through presence
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00:46:12] Essential self vs. identity
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00:47:15] Closing thoughts & resources on the Sedona Method
What You’ll Learn
• Why chasing money, status, or influence rarely leads to true safety or fulfillment.
• The difference between authentic wants and compulsive attachments.
• How the Sedona Method helps founders let go of fear and reconnect with their essential self.
• Practical ways to approach business with both ambition and heart.
Entrepreneurship isn’t just about scaling fast and hitting milestones—it’s also about how you build. In this conversation, Jesse Pujji and Dave Kashen unpack the Sedona Method and the 15 Commitments of Conscious Leadership, linking them directly to the realities of startup life. From exits and scarcity mindset to identity and approval, they reveal why many founders never feel “enough”—and how to break free of that cycle.
If you’re exploring branding 101, conscious leadership, or building a startup strategy rooted in wellbeing, this episode is for you. It’s a masterclass in balancing ambition and authenticity, growth and groundedness, and success and soul.
We’d love to hear your reflections—have you ever chased security or approval in your entrepreneurial journey? Drop a comment, like the video if it resonates, and don’t forget to subscribe for more deep-dive conversations with Jesse, Andrew, and Dave on The Heart of Entrepreneurship.
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