Going Beyond CTR - Performance Driven By Metrics

Jason Laronde is an Account Director for Stack Adapt, and the conversation is all about using CTR metrics that make the most sense for performance, and why click through rates matter.

Show Notes

Stack Adapt, out of Toronto, one of the fastest growing tech startups, goes beyond the advertising platform by being a hub of innovation, imagination and creativity.  Our conversation with Jason looks at CTR as a logical and strategic point of connection for advertisers who have so many choices to promote their products and services.  Unlocking CTR is the key to turning metrics into ROI success.



ADTENTION is an audio production of Radio Lounge, providing voiceover coaching Houston and Houston podcast studio.

What is ADTENTION! The American Advertising Federation Tenth District Podcast?

Welcome to ADTENTION!, a Podcast from the American Advertising Federation Tenth District. We have conversations with the people in our industry who make Advertising and Marketing impactful and relevant. Our stories take you behind the scenes on a variety of advertising platforms, where we explore current trends and topics. AAF Tenth District promotes professional development and networking, recognizes advertising excellence, provides news and resources, helps develop future industry leaders, and promotes the value of ethical and transparent advertising. Find out more at aaf10.org today.