The Sales Transformation Podcast

It’s the first part of a very special series of podcasts this week as we celebrate the release of a new book: Transformational Sales Leadership: Sales Leader Perspectives. 
 
The book is an anthology of chapters each written by an alumnus of Consalia’s master’s programme. Each one takes a fresh look at sales issues old and new, bringing new insights from their own experience of sales leadership. 
 
In this episode Phil sits down with two of the contributors to discuss their chapters. Grant van Ulbrich, examines if better change management could have shifted the outcome of Arthur Miller’s play Death of a Salesman. Meanwhile Barbara Crane discusses how different types of fear can interfere with change and how we need to learn to respond to those emotions as signals. 
 
Highlights include: 
  • [06:31] – How to coach for resilience and change: lessons from literature 
  • [18:02] – People cling to the familiar when faced with change 
  • [19:15] – Three fears that get in the way of change 
 
Stay tuned for more interviews with the other contributors! 
 
Transformational Sales Leadership: Sales Leader Perspectives is out now and available to purchase at Routledge: https://www.routledge.com/Transformational-Sales-Leadership-Sales-Leader-Perspectives/Eastman-McGowan-Rogers/p/book/9781032361406  
 
Connect with Philip Squire on LinkedIn 
https://www.linkedin.com/in/philipsquire/ 
 
Connect with Grant van Ulbrich on LinkedIn 
https://www.linkedin.com/in/grantvanulbrich/  
 
Connect with Barbara Crane on LinkedIn 
https://www.linkedin.com/in/barbara-crane-a293b8a/  
 
Sign up for our Sales Transformation community –  
https://info.consalia.com/consalia-community  
  
Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today -   
https://www.consalia.com/mindset-survey/?utm_medium=podcast&utm_source=transistor&utm_campaign=tl23 
 

What is The Sales Transformation Podcast?

The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services.

He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the world’s first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales.

Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams.