WEBVTT
Kind: captions
Language: en-GB

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.I'm Travis Bader
and this is the

00:00:10.210 --> 00:00:11.350
Silvercore podcast.

00:00:13.000 --> 00:00:14.830
Join me as I discuss
matters related to

00:00:14.830 --> 00:00:17.410
hunting, fishing, and
outdoor pursuits with the

00:00:17.410 --> 00:00:19.720
people in businesses that
comprise the community.

00:00:20.560 --> 00:00:22.480
If you're new to
Silvercore, be sure to

00:00:22.480 --> 00:00:25.920
check at our website,
www.silvercore.ca.

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We can learn more about
courses, services, and

00:00:28.990 --> 00:00:29.710
products that we have.

00:00:29.780 --> 00:00:32.000
Offer as well as how you
can join the Silvercore

00:00:32.080 --> 00:00:34.550
club, which includes 10
million in North America.

00:00:34.550 --> 00:00:37.040
Wide liability insurance
to ensure you are

00:00:37.040 --> 00:00:39.380
properly covered during
your outdoor adventures

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with COVIT 19 and social
distancing measures.

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We're taking steps
to ensure we continue

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to bring you the best
possible content given

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the circumstances we
are learning to adapt

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to our new situation.

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And this is silver
for his very first

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remote podcast.

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We understand that these
are difficult times for

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everyone and we want
to be able to offer a

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little bit of respect
for the day today.

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While I haven't said it
out right in the past,

00:01:06.935 --> 00:01:09.245
perhaps now is a good
time as any to explain

00:01:09.395 --> 00:01:11.465
that every guest I've
ever had on the show has

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been told the same thing.

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That is in a nutshell.

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Keep it positive.

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There's enough negativity
in the world and in

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particular surrounding
hunting and firearms that

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we will stay away from
talking about negative

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politics or anything that
might have the tendency

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to be divisive for travel
down that warn dark path.

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Here.

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We attract people
who have a genuine

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passion for what they
do and wish to share

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that passion with you.

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Every podcast we record
is done with the end

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goal of educating
and entertaining.

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silver Corp is a
training company.

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That's how we earn
our keep with Qubit 19

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for the safety of our
staff and students.

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All of our in person
training has been

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postponed until
further notice.

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We're putting the
emphasis on our online

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courses, club podcasts,
and YouTube videos.

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We will be maintaining
our podcast release

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schedule and working to
increase the frequency.

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Now here is the
part where I ask

00:02:07.759 --> 00:02:08.570
for your help.

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If you know someone who
would enjoy our podcast

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or YouTube videos or
anything else that silver

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Corp offers, please
share it with them.

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Please engage us
with your comments,

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questions, suggestions,
likes, shares,

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and subscriptions.

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If you have a story to
tell that our audience

00:02:25.430 --> 00:02:27.799
would appreciate or
know someone who does.

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Let us know your
interaction will help

00:02:30.614 --> 00:02:33.225
us and provide the best
possible future content.

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Without further ado,
let's get into the

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podcast with guest Jimmy
Hamilton from vortex

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optics and co-hosted the
vortex nation podcast.

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Jimmy, thank you very
much for taking the

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time to speak with me.

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Appreciate you
having me on.

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It's a pleasure
to be here.

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I have to say, this
is a first for me.

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Up till now, I've had
the luxury of sitting

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face to face with my
guests and whether

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that means I jump in a
car, hop in a plane or.

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They come to the
silver core studio.

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I've made it work.

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If it weren't for
the current Covance

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situation, I'm sure
I would've jumped

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in a plane and come
over there to greet

00:03:05.085 --> 00:03:06.015
you face to face.

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But we're in
unprecedented times right

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now.

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That's the truth.

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Yeah.

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That's just the reality
of things right now.

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Probably going to be
hearing a lot more

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remote podcasts from
people these days,

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but, uh, still we can,
uh, we can still make

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some recordings happen.

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So where are you
right now and how

00:03:23.865 --> 00:03:24.375
are you doing?

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So I'm actually
at HQ right now.

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I'm doing well.

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Just fine.

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Wife and myself
have been, have

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been all right.

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The family otherwise has
been pretty good too.

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So my brothers and I, and
uh, just to give a little

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background on myself, I'm
one of the family owners

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here at vortex optics.

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And.

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Am in that position with
three of my brothers.

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There's four of us total.

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All of us work here in
the business, so we're

00:03:52.560 --> 00:03:53.670
all still coming in.

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Um, we're able to,
now we're in Wisconsin

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and right now there's
a bit of, um, you,

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no, I don't even know
how to explain it.

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There's, it's called a
stay at home or a safer

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at home thing in place.

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It's different from
shelter and home.

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It seems it's all a bit,
it's all a bit confusing.

00:04:11.894 --> 00:04:13.804
I think everything is so
new for everybody, but

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most of our essential
folks, kind of a skeleton

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crew of the essential
folks who aren't deemed

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to be at home with family
and children are here.

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So a lot of the folks
in shipping or warranty

00:04:24.875 --> 00:04:27.365
area, customer service,
area of repairs,

00:04:27.425 --> 00:04:29.765
machining, things like
that, that are hands on,

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not really easy to do.

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From home.

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We do have some folks
here doing that stuff

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still, so things are
still running at vortex.

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A little bit
slower than usual.

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Everybody else who's able
to is working from home

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for the most part and
utilizing all different

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manners of a technology
with, she's now become

00:04:47.609 --> 00:04:48.929
fairly reliant upon.

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But, uh, yeah, things
are still, things are

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still running here and
they're running bout

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as good as they can be.

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And it's been nice that
people have been willing

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to extend some patients
in times like this.

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I think everybody
realizes it.

00:05:01.945 --> 00:05:04.555
You know, it's, it's not
just happening to one

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business or one industry.

00:05:05.815 --> 00:05:08.335
It's happening to
the, the whole world.

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Uh, it's no kidding.

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Wild.

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I'm

00:05:11.445 --> 00:05:11.725
killing.

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So I run a training
company in demand for

00:05:13.975 --> 00:05:16.045
firearms trainings at
an unprecedented high.

00:05:16.405 --> 00:05:17.065
Undoubtedly.

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It's unbelievable.

00:05:18.900 --> 00:05:20.490
Uh, you know, a
really good friend

00:05:20.490 --> 00:05:22.140
of mine often says.

00:05:22.635 --> 00:05:24.825
If someone's throwing
money at you, don't duck.

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And it feels like all
we're doing right now is

00:05:27.435 --> 00:05:30.555
ducking because generally
that's good advice.

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But right now it's just
not socially responsible

00:05:32.805 --> 00:05:34.935
or safe to be running
in person training

00:05:34.935 --> 00:05:37.755
classes in the, in
the service industry.

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So I guess what
we've done is we've

00:05:40.070 --> 00:05:41.690
been drastically
changing our model.

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We've, we're looking
at online training and

00:05:43.580 --> 00:05:46.280
we're going to be leaning
on YouTube and podcast

00:05:46.340 --> 00:05:48.560
to agree to degree
in the product side.

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Are you guys seeing
that same sort of

00:05:50.599 --> 00:05:52.520
demand at vortex optics?

00:05:52.520 --> 00:05:54.979
Are people panicking
and saying, I gotta get

00:05:54.979 --> 00:05:56.270
me some vortex optics?

00:05:57.140 --> 00:06:00.110
Um, you definitely have
that in times like this.

00:06:00.140 --> 00:06:03.920
I'd say it somewhat, it's
somewhat reminiscent of

00:06:03.920 --> 00:06:06.590
times we've had here in
the U S in the past with

00:06:06.800 --> 00:06:08.540
presidential elections
and things like that.

00:06:08.540 --> 00:06:09.770
I don't think
it's any secret.

00:06:09.770 --> 00:06:12.470
It's not some kind of a
taboo thing to talk about

00:06:12.470 --> 00:06:14.750
the fact that, you know,
when there's times of

00:06:14.750 --> 00:06:17.120
uncertainty, generally
people will go for.

00:06:17.545 --> 00:06:19.405
Commodity items,
they'll go for items

00:06:19.405 --> 00:06:21.295
that may be used to
protect themselves.

00:06:21.595 --> 00:06:24.355
Uh, they really sort of
focus in on those things.

00:06:24.625 --> 00:06:26.935
Um, food, shelter,
water, all that stuff.

00:06:26.935 --> 00:06:29.245
And so, uh, we've had
times like that, I'd say

00:06:29.245 --> 00:06:30.985
though, when it's been
related to politics,

00:06:30.985 --> 00:06:33.775
it's more of a, um, you
know, in fear that they

00:06:33.775 --> 00:06:34.825
might take my guns away.

00:06:34.855 --> 00:06:37.465
Sort of a scare
buying, if you will.

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And, you know, I think
some people, some people

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think that that company's
in the gun industry

00:06:42.775 --> 00:06:44.995
maybe get super excited
about or they get a

00:06:44.995 --> 00:06:45.645
little bit screwed.

00:06:45.870 --> 00:06:48.000
Duck getting ready to
jump in their giant

00:06:48.000 --> 00:06:50.430
tower of money when
those times come along.

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And I mean, is it cool
that it more sales

00:06:53.070 --> 00:06:54.120
come along, I guess?

00:06:54.120 --> 00:06:56.670
But is it, is it really
nice to rely on that sort

00:06:56.670 --> 00:07:00.300
of unpredictable and,
uh, sort of all at once?

00:07:00.300 --> 00:07:02.640
Firehose business?

00:07:02.670 --> 00:07:03.840
It's, it's really not.

00:07:03.840 --> 00:07:05.400
It's actually
not that ideal.

00:07:05.400 --> 00:07:07.800
A much more even
and constant stream

00:07:07.800 --> 00:07:09.990
of businesses is a
way more ideal way

00:07:09.990 --> 00:07:10.800
of having things.

00:07:10.890 --> 00:07:11.820
This one's been.

00:07:12.820 --> 00:07:15.820
Particularly interesting
cause I feel like more

00:07:15.820 --> 00:07:17.800
so than ever, you have
people that are, are

00:07:17.800 --> 00:07:20.620
sort of, you know, I
guess the, the phrase

00:07:20.620 --> 00:07:22.090
that all people are
using and sort of scare

00:07:22.090 --> 00:07:24.430
buying or whatever and
they're not buying so

00:07:24.430 --> 00:07:25.690
much cause they think
guns are going to get

00:07:25.690 --> 00:07:26.890
taken away necessarily.

00:07:26.890 --> 00:07:29.530
But it's more of almost
this, you know, fear

00:07:29.530 --> 00:07:32.440
of impending apocalypse
buying, which we haven't

00:07:32.440 --> 00:07:33.670
necessarily seen.

00:07:34.140 --> 00:07:36.690
A ton of, but you know,
you have people who

00:07:36.690 --> 00:07:38.520
maybe purchased a firearm
in the past, they were

00:07:38.520 --> 00:07:40.080
never in a rush to
get an optic for it.

00:07:40.080 --> 00:07:41.730
Now they really want
to get an OPIC for it,

00:07:41.730 --> 00:07:43.590
so it's ready to go
should anything happen.

00:07:44.010 --> 00:07:46.020
But a lot of times when
you have any kind of

00:07:46.290 --> 00:07:48.750
a massive sort of buy
up, and I know that AR

00:07:48.750 --> 00:07:50.760
fifteens are out of stock
everywhere and other

00:07:51.180 --> 00:07:53.130
firearms like that are
out of stock everywhere.

00:07:53.640 --> 00:07:56.160
Usually the accessory
side of thing.

00:07:56.995 --> 00:07:58.555
Is slightly
delayed from that.

00:07:58.675 --> 00:08:00.594
Cause I think people
try and get as many

00:08:00.594 --> 00:08:03.115
guns and aim and as
much ammo as they can,

00:08:03.205 --> 00:08:04.135
as quick as they can.

00:08:04.615 --> 00:08:06.354
And then once they have
all that and they feel

00:08:06.354 --> 00:08:08.485
they're at a critical
mass of, I feel this is

00:08:08.485 --> 00:08:11.544
enough guns and ammo,
then they start thinking

00:08:11.544 --> 00:08:13.495
about optics and the
accessories that'll

00:08:13.495 --> 00:08:14.365
go along with that.

00:08:14.365 --> 00:08:17.245
So haven't seen a
direct effect yet.

00:08:17.245 --> 00:08:18.745
And also you have
dealers that are

00:08:18.745 --> 00:08:20.125
unsure of whether or
not they're going to

00:08:20.125 --> 00:08:21.175
be able to stay open.

00:08:21.175 --> 00:08:21.655
So.

00:08:21.955 --> 00:08:22.164
Yeah.

00:08:22.185 --> 00:08:24.354
I mean, that's, that's
a thing in and of itself

00:08:24.354 --> 00:08:26.424
is if you can have all
the demand in the world,

00:08:26.424 --> 00:08:31.585
but if no stores can
actually be open, it's

00:08:31.585 --> 00:08:32.515
never happened before.

00:08:32.515 --> 00:08:34.164
So we'll see what
happens here.

00:08:34.615 --> 00:08:36.895
You know, you mentioned
the, uh, the election

00:08:36.895 --> 00:08:39.025
time in the, the fear
bind that they might

00:08:39.025 --> 00:08:42.355
take the guns and being
in Canada here, I've

00:08:42.355 --> 00:08:45.835
always thought it was a
little odd, but Canadians

00:08:45.895 --> 00:08:49.074
will buy more firearms
and get more training.

00:08:49.875 --> 00:08:51.615
When the U S elections
come up, I don't

00:08:51.615 --> 00:08:54.165
know if they just,
if that bleeds over.

00:08:54.615 --> 00:08:58.724
I remember being a
over when, a number

00:08:58.724 --> 00:09:01.035
of elections ago and
everyone was quite

00:09:01.035 --> 00:09:04.125
worried, quite panicking,
and I mean, the spike

00:09:04.125 --> 00:09:06.555
in sales up here was
unbelievable and it's got

00:09:06.555 --> 00:09:07.484
nothing to do with us.

00:09:08.834 --> 00:09:10.245
That is, that's
really interesting.

00:09:10.245 --> 00:09:12.104
Yeah, I suppose,
you know, I mean, it

00:09:12.104 --> 00:09:14.055
kind of carries over
into social media and

00:09:14.055 --> 00:09:15.645
stuff like that, so
you kind of see it.

00:09:16.109 --> 00:09:17.760
Even if the people aren't
in your country, it

00:09:17.760 --> 00:09:19.290
might feel like they're
a little bit closer to

00:09:19.290 --> 00:09:20.010
you when they're, uh.

00:09:20.445 --> 00:09:22.005
On the same
platforms you are.

00:09:22.035 --> 00:09:23.565
But yeah, it
very interesting.

00:09:24.345 --> 00:09:27.195
So you kind of already
jumped into one thing.

00:09:27.215 --> 00:09:28.935
I was going to get you
to just talk a little

00:09:28.935 --> 00:09:30.765
bit about yourself and
kind of how'd you, how

00:09:30.765 --> 00:09:32.865
you got into your role
here with the, with

00:09:32.865 --> 00:09:34.995
vortex, but it's a,
it's a family thing.

00:09:35.295 --> 00:09:35.625
Yup.

00:09:35.835 --> 00:09:37.035
Pretty much born into it.

00:09:37.065 --> 00:09:39.705
So, and we don't
take that in, in.

00:09:39.905 --> 00:09:40.594
In our family.

00:09:40.594 --> 00:09:42.905
It's not a matter of
sort of, you're forced

00:09:42.905 --> 00:09:45.755
into it or it's not a
matter of kind of, it's

00:09:45.755 --> 00:09:47.194
just falls into your lap.

00:09:47.255 --> 00:09:49.505
Um, every single one
of my brothers and I

00:09:49.564 --> 00:09:52.355
really actually actively
pursued it, but all of us

00:09:52.355 --> 00:09:53.495
thought we were going to
do something different.

00:09:53.495 --> 00:09:56.755
At first, I, if people
listen to our podcasts,

00:09:56.755 --> 00:09:58.655
you know, I referenced
cars a lot and, uh,

00:09:58.755 --> 00:10:00.275
it's just something
I can't help but do.

00:10:00.275 --> 00:10:02.855
So I've always been
really into cars, got

00:10:02.855 --> 00:10:05.015
into it from one of my
older brothers, uh, who's

00:10:05.045 --> 00:10:06.185
now one of our engineers.

00:10:06.515 --> 00:10:07.415
And, um.

00:10:07.610 --> 00:10:09.380
So I always thought
I was going to be a

00:10:09.380 --> 00:10:10.820
factory test driver.

00:10:10.850 --> 00:10:12.200
I thought I was going
to be driving around

00:10:12.200 --> 00:10:14.690
on race tracks, driving
up on road courses and

00:10:14.690 --> 00:10:16.460
you know, the Arctic or
whatever, testing out

00:10:16.820 --> 00:10:17.900
all wheel drive systems.

00:10:17.900 --> 00:10:19.190
Who knows what I
thought I was going

00:10:19.190 --> 00:10:19.850
to be doing that.

00:10:20.270 --> 00:10:23.730
Um, and you know, all
my brothers all thought

00:10:23.730 --> 00:10:24.960
they were going to be
doing other things, but

00:10:24.960 --> 00:10:29.250
then just decided, uh,
sort of vortex itself.

00:10:29.655 --> 00:10:32.805
Really started in 2002
the family's been in

00:10:32.805 --> 00:10:35.025
the industry and doing
things in the outdoor

00:10:35.025 --> 00:10:38.595
industry and all kinds of
things in, in the optics

00:10:38.595 --> 00:10:41.835
industry and stuff since
about 1986 but anyway,

00:10:41.925 --> 00:10:43.455
the, with the ages.

00:10:43.800 --> 00:10:46.020
Age ranges of my
brothers and I, it all

00:10:46.020 --> 00:10:49.140
just ended up working
out that, um, as, as

00:10:49.140 --> 00:10:51.239
our family's business
hit major milestones.

00:10:51.599 --> 00:10:53.819
It was when a lot of us,
uh, were, and they're

00:10:53.819 --> 00:10:55.199
all, they're all quite
a bit older than I am

00:10:55.199 --> 00:10:57.390
actually, but it was
when each of us was

00:10:57.599 --> 00:10:59.699
getting out of college,
or one of them was

00:10:59.699 --> 00:11:01.500
getting out of the air
force and just these

00:11:01.949 --> 00:11:05.099
sort of big milestones
came up and we, uh.

00:11:06.015 --> 00:11:07.035
We looked at it and
we're like, this

00:11:07.035 --> 00:11:08.025
is pretty awesome.

00:11:08.025 --> 00:11:10.425
This is something
that's right here

00:11:10.425 --> 00:11:11.145
in front of us.

00:11:11.145 --> 00:11:13.095
And it's cool to be able
to work with family.

00:11:13.095 --> 00:11:14.715
It's cool to be able
to do something where

00:11:15.225 --> 00:11:17.505
you're in a business
that you get to, um,

00:11:18.285 --> 00:11:20.865
be a part of and, and,
uh, in, in a way that

00:11:21.375 --> 00:11:23.505
you're sort of dictating
where things will go.

00:11:23.505 --> 00:11:25.425
It's, it's, you're not
working for somebody

00:11:25.425 --> 00:11:26.835
and you're kind of
working for yourself and

00:11:27.795 --> 00:11:29.055
Yeah, I mean, we
just all thought

00:11:29.055 --> 00:11:29.564
it was pretty cool.

00:11:29.564 --> 00:11:32.175
So jumped on, jumped
on board, and we've

00:11:32.175 --> 00:11:34.785
all had to do pretty
much everything from

00:11:34.814 --> 00:11:37.875
packing boxes and
you know, repairs.

00:11:37.905 --> 00:11:40.155
I, that's where I first
cut my teeth here at

00:11:40.155 --> 00:11:42.045
work was doing binocular
repairs and the repair

00:11:42.045 --> 00:11:43.395
departments, but then
just kind of worked our

00:11:43.395 --> 00:11:44.204
way into the positions.

00:11:44.204 --> 00:11:44.594
For now.

00:11:45.280 --> 00:11:47.469
And now you're full
time with the vortex

00:11:47.469 --> 00:11:48.370
nation podcast.

00:11:48.370 --> 00:11:50.949
Is that a occupy the
majority of your time?

00:11:51.219 --> 00:11:51.609
Yeah.

00:11:51.640 --> 00:11:53.319
Occupies a fair
amount of my time now.

00:11:53.319 --> 00:11:55.310
So in marketing, I do
a lot of stuff here.

00:11:55.310 --> 00:11:57.400
I'm, I, I've been
around long enough and

00:11:57.400 --> 00:11:59.560
I've learned enough
from my older engineer

00:11:59.569 --> 00:12:01.810
brothers, uh, about
the product itself.

00:12:01.810 --> 00:12:03.969
So kind of act as a, uh.

00:12:04.460 --> 00:12:06.920
I guess advisor, if
you will, for all the

00:12:06.920 --> 00:12:08.300
different marketing
areas, whether it's

00:12:08.300 --> 00:12:10.370
new product releases,
a lot of, you know,

00:12:10.370 --> 00:12:13.370
specs get run by me and
you know, or, or pieces

00:12:13.370 --> 00:12:14.120
of copy or whatever.

00:12:14.120 --> 00:12:15.920
I'll try and help out
there where I can just

00:12:15.920 --> 00:12:17.830
from all my, uh, the
experience I've had

00:12:17.830 --> 00:12:18.920
and seen and watched.

00:12:19.300 --> 00:12:21.790
But we do have a, we
have a pretty awesome

00:12:21.790 --> 00:12:22.870
marketing team here.

00:12:23.170 --> 00:12:24.250
A lot of people
that are really good

00:12:24.250 --> 00:12:24.939
at what they do.

00:12:25.060 --> 00:12:27.400
And, uh, and so, yeah,
it's, it's fun being

00:12:27.400 --> 00:12:28.959
part of this group,
cause it's not just, you

00:12:28.959 --> 00:12:30.790
know, you see the social
media, you see the, the

00:12:30.790 --> 00:12:32.530
stuff like the content
that we put out there.

00:12:32.800 --> 00:12:34.540
Some of it's kind of
lighthearted and fun.

00:12:34.839 --> 00:12:37.060
Uh, the podcast I'm
on, usually with Mark,

00:12:37.060 --> 00:12:39.430
he's not here right
now in part because of

00:12:39.430 --> 00:12:41.949
things going on with
the coven, uh, stuff.

00:12:41.949 --> 00:12:43.089
But usually I'm
on with him.

00:12:43.089 --> 00:12:44.650
You know, we, we
kinda kid around a lot

00:12:44.650 --> 00:12:45.609
and stuff, but, uh.

00:12:46.620 --> 00:12:49.020
But there's, there's a
lot of behind the scenes

00:12:49.020 --> 00:12:51.570
and, and, uh, there's,
there's a lot of aspects

00:12:51.570 --> 00:12:53.820
to this from product
manuals to product

00:12:53.820 --> 00:12:56.520
boxes, to the website,
to social media, to, you

00:12:56.520 --> 00:12:57.570
know, all that stuff.

00:12:58.395 --> 00:12:58.574
Yeah.

00:12:58.574 --> 00:12:58.724
No

00:12:58.724 --> 00:12:59.145
kidding.

00:12:59.444 --> 00:13:02.415
Well, before we talk
about the optics and

00:13:02.415 --> 00:13:04.425
the other accessories
and gear that vortex

00:13:04.425 --> 00:13:06.194
has, I figured I'll
just put a quick plug

00:13:06.194 --> 00:13:08.925
in for the vortex nation
podcast, just so our

00:13:08.925 --> 00:13:11.235
listeners know about
it, because I don't want

00:13:11.235 --> 00:13:13.185
to get too deep into a
bunch of these things.

00:13:13.245 --> 00:13:15.194
You've already talked
about a number of.

00:13:15.405 --> 00:13:17.204
Of things that I
would have brought

00:13:17.204 --> 00:13:18.495
up in a podcast here.

00:13:18.645 --> 00:13:21.165
And I mean, you guys
talk about everything

00:13:21.165 --> 00:13:23.235
from flying with guns
to make them burritos.

00:13:23.605 --> 00:13:25.694
Talk about foraging,
setting up your

00:13:25.694 --> 00:13:28.064
firearm, your optics,
repairing maintenance.

00:13:28.094 --> 00:13:29.145
You know, the
list goes on.

00:13:29.145 --> 00:13:32.235
So anyone listening to
this one, if you want to

00:13:32.235 --> 00:13:34.605
go a little deeper, I had
highly encouraged check

00:13:34.605 --> 00:13:36.975
out the vortex nation
podcast is a lot of

00:13:36.975 --> 00:13:37.905
great content on there.

00:13:38.395 --> 00:13:39.085
Appreciate that.

00:13:39.085 --> 00:13:39.505
Thank you.

00:13:39.535 --> 00:13:41.965
It is fun being
an optics company.

00:13:42.235 --> 00:13:44.455
We don't just
necessarily have one

00:13:44.515 --> 00:13:45.745
core group of customers.

00:13:45.955 --> 00:13:48.715
We have, you know,
everybody from birders

00:13:48.715 --> 00:13:51.145
to tactical military,
law enforcement,

00:13:51.145 --> 00:13:53.035
recreational shooters,
competitive shooters

00:13:53.035 --> 00:13:54.055
of all disciplines.

00:13:54.055 --> 00:13:55.945
You've got outdoor
enthusiasts, so we

00:13:55.945 --> 00:13:57.685
try to, we try to
encompass everything,

00:13:57.685 --> 00:13:58.645
but it winds up being.

00:13:58.965 --> 00:14:01.005
Then you get a a podcast
and a lot of other

00:14:01.005 --> 00:14:02.745
content that we make
that sort of all over the

00:14:02.745 --> 00:14:03.885
map, but it's, it's fun.

00:14:04.935 --> 00:14:05.595
Yeah, no kidding.

00:14:05.625 --> 00:14:05.775
Yeah.

00:14:05.775 --> 00:14:07.725
It appeals to my ADHD
nature, that's for

00:14:07.725 --> 00:14:07.965
sure.

00:14:08.355 --> 00:14:08.775
Perfect.

00:14:08.775 --> 00:14:09.375
Yeah, I was too.

00:14:09.675 --> 00:14:13.185
We see a lot of new
hunters and new firearms

00:14:13.185 --> 00:14:14.025
owners in Canada.

00:14:14.055 --> 00:14:16.335
We've got a federal
licensing system.

00:14:16.395 --> 00:14:18.465
Anybody wanting to get
a firearm has to go

00:14:18.465 --> 00:14:21.135
through training in
person training, testing.

00:14:22.275 --> 00:14:22.995
There's a process.

00:14:23.375 --> 00:14:24.995
That is in place.

00:14:25.475 --> 00:14:28.715
And consequently brand
new people getting

00:14:28.715 --> 00:14:30.845
into it, need guidance.

00:14:30.875 --> 00:14:31.805
They need advice.

00:14:31.895 --> 00:14:35.165
And as silver Corp as
a company, we're very

00:14:35.165 --> 00:14:39.395
selective about where
we point our students do

00:14:39.605 --> 00:14:41.555
and big thing we need.

00:14:41.555 --> 00:14:43.475
Obviously we want to make
sure we're pointing in

00:14:43.475 --> 00:14:44.825
the direction of quality.

00:14:45.245 --> 00:14:48.065
But another big
part is the support.

00:14:48.575 --> 00:14:49.445
And.

00:14:50.370 --> 00:14:51.360
Vortex.

00:14:52.170 --> 00:14:53.790
You know, I think I
first reached out to you

00:14:53.790 --> 00:14:56.677
guys through Instagram
and within a couple of

00:14:56.677 --> 00:14:59.880
hours I got contact back
from some higher level

00:14:59.880 --> 00:15:02.370
people talking about
just answering questions,

00:15:02.370 --> 00:15:04.829
basic questions for
basic product line

00:15:04.829 --> 00:15:08.339
that you have a email,
phone, a social media.

00:15:08.339 --> 00:15:10.199
You guys are really
on top of that game.

00:15:10.689 --> 00:15:11.709
We definitely try to be.

00:15:11.740 --> 00:15:13.719
Um, like I said, the
support thing from the

00:15:13.719 --> 00:15:15.760
very start has been a
really big deal for us.

00:15:15.760 --> 00:15:18.640
And from the beginning,
I mean, when we started

00:15:18.640 --> 00:15:20.560
out as Vortec, we were
just mostly dealing

00:15:20.560 --> 00:15:23.109
dealer direct, and that's
still the primary form

00:15:23.109 --> 00:15:24.099
of business that we have.

00:15:24.130 --> 00:15:27.490
But coming from before
being a brand ourselves

00:15:27.490 --> 00:15:30.790
that went dealer direct,
we were a dealer of, um,

00:15:30.910 --> 00:15:33.189
just various different
outdoor related products

00:15:33.189 --> 00:15:34.660
and then hunting and
shooting related products

00:15:34.660 --> 00:15:35.410
and stuff like that.

00:15:35.964 --> 00:15:39.055
So having been in that
space, we always, uh,

00:15:39.084 --> 00:15:40.975
we had some experience
and things that made

00:15:40.975 --> 00:15:44.125
us really want to have
our brand someday be

00:15:44.125 --> 00:15:46.345
the brand that was the
easiest to work with

00:15:46.345 --> 00:15:48.265
and the best to work
with the most responsive

00:15:48.655 --> 00:15:50.814
and just follow the old
classic golden rule, you

00:15:50.814 --> 00:15:52.435
know, treat others like
you'd like to be treated.

00:15:52.704 --> 00:15:55.345
It's so simple to say,
but really difficult at

00:15:55.345 --> 00:15:56.814
times to actually do.

00:15:57.204 --> 00:15:59.125
And so that started
out by just, you

00:15:59.125 --> 00:16:00.175
know, offering.

00:16:00.970 --> 00:16:03.040
Great products at
great prices with great

00:16:03.040 --> 00:16:05.110
service to back it up
and, you know, actually

00:16:05.140 --> 00:16:06.250
adhering to that promise.

00:16:06.250 --> 00:16:09.250
And then, you know,
things, things kind of

00:16:09.250 --> 00:16:10.120
progress from there.

00:16:10.120 --> 00:16:13.000
And, and it was clear
after a while that

00:16:13.000 --> 00:16:15.970
it wasn't, uh, enough
to just sort of be a

00:16:15.970 --> 00:16:17.710
really great resource
just for your dealers.

00:16:17.710 --> 00:16:20.290
But then you have
customers that want

00:16:20.290 --> 00:16:22.630
to come direct to the
source for information

00:16:22.630 --> 00:16:24.400
or customer service
and stuff like that.

00:16:24.400 --> 00:16:26.980
So, you know, we
started, we ate.

00:16:27.465 --> 00:16:29.595
Got a full crew of
people that are on

00:16:29.595 --> 00:16:31.805
the phones all day,
every single day.

00:16:31.855 --> 00:16:34.245
They're all hunting,
shooting, birding,

00:16:34.245 --> 00:16:35.625
whatever enthusiasts.

00:16:35.655 --> 00:16:37.635
And so they walk the
walk as well as talk the

00:16:37.635 --> 00:16:39.975
talk and you know, we've
got them in customer

00:16:39.975 --> 00:16:41.835
care, tech support,
those kinds of people

00:16:41.835 --> 00:16:43.155
on social media as well.

00:16:43.155 --> 00:16:45.735
And, um, we, we.

00:16:46.335 --> 00:16:48.375
Try to make it actually
really hard almost

00:16:48.375 --> 00:16:50.745
to contact us and not
hear something back.

00:16:51.465 --> 00:16:53.115
Well, it makes it easy
for us to be able to

00:16:53.115 --> 00:16:55.575
recommend, because
I'm a new Hunter or

00:16:55.575 --> 00:16:57.615
a new shooter goes
out there and they're

00:16:57.615 --> 00:16:58.665
looking for advice.

00:16:58.785 --> 00:17:01.365
We want to be able to do
a handoff, put them in

00:17:01.365 --> 00:17:03.135
the hands of somebody who
can properly take care

00:17:03.135 --> 00:17:05.565
of them and makes it easy
for us to refer people

00:17:05.565 --> 00:17:05.805
over.

00:17:06.845 --> 00:17:07.175
Here.

00:17:08.464 --> 00:17:10.385
Now you guys have
quite the product line.

00:17:10.714 --> 00:17:13.065
You've got varying
price ranges of

00:17:13.385 --> 00:17:14.555
optics and scopes.

00:17:15.125 --> 00:17:17.375
Can you give me a
little bit of an idea

00:17:17.525 --> 00:17:20.255
what the, uh, the
difference is between

00:17:20.255 --> 00:17:22.234
the different price
jumps that you get there?

00:17:22.295 --> 00:17:23.944
What are people
paying for as they

00:17:23.944 --> 00:17:25.444
start shelling out
some more coin?

00:17:25.925 --> 00:17:26.435
Yeah.

00:17:27.825 --> 00:17:29.625
I like to start out
whenever I'm talking with

00:17:29.625 --> 00:17:31.335
somebody who's really
new to optics, I like to

00:17:31.335 --> 00:17:33.435
start out talking about
primarily binoculars and

00:17:33.435 --> 00:17:35.655
spotting scopes because
when he looked the rifle

00:17:35.655 --> 00:17:37.845
scope side of things,
you're really getting

00:17:38.265 --> 00:17:41.235
kind of complicated
in the fact that you

00:17:41.235 --> 00:17:43.755
can have a rifle scope
with the same optical

00:17:43.755 --> 00:17:45.885
system as another one,
but it can have totally

00:17:45.885 --> 00:17:47.625
different features
around that optical

00:17:47.625 --> 00:17:49.485
system, which make it
a completely different

00:17:49.485 --> 00:17:50.295
optic, and it might.

00:17:50.370 --> 00:17:53.639
Cost more or cost less,
it might make it for

00:17:53.639 --> 00:17:54.750
ones for competition.

00:17:54.750 --> 00:17:55.800
And one's for hunting.

00:17:56.189 --> 00:17:57.990
Uh, one's for long range
shooting when we would

00:17:57.990 --> 00:17:59.850
never suggest using
on a long range gun.

00:17:59.850 --> 00:18:00.720
I mean, all
kinds of things.

00:18:00.720 --> 00:18:01.709
And we're talking
about the same

00:18:01.740 --> 00:18:03.149
optical system inside.

00:18:03.510 --> 00:18:05.340
And that's, that's
where I think people

00:18:05.340 --> 00:18:07.139
get thrown off a lot
and rifle scopes.

00:18:07.139 --> 00:18:08.939
But when it comes down
to like binoculars and

00:18:08.939 --> 00:18:11.340
spotting scopes, which in
and of themselves, their

00:18:11.639 --> 00:18:14.100
observation optics, they
have optical systems like

00:18:14.100 --> 00:18:16.649
rifle scopes do, but you
strip off a lot of the.

00:18:17.445 --> 00:18:19.034
Features that may
make them, you

00:18:19.034 --> 00:18:20.564
know, applications
specific or may change

00:18:20.564 --> 00:18:21.405
the price a lot.

00:18:21.735 --> 00:18:24.705
And, and when you boil
it down into just optics

00:18:24.705 --> 00:18:26.324
and you talk about,
you know, your good,

00:18:26.324 --> 00:18:28.125
better, best, that's
what we try to have for

00:18:28.125 --> 00:18:30.165
just about everybody on
the planet is a good,

00:18:30.165 --> 00:18:31.185
better, best option.

00:18:31.635 --> 00:18:33.735
And when you talk
about just the optics

00:18:33.735 --> 00:18:36.044
themselves, you know,
and you look at your more

00:18:36.044 --> 00:18:39.855
entry level optics in
our line, we start out.

00:18:40.105 --> 00:18:42.504
At our generally
crossfire line is about

00:18:42.504 --> 00:18:43.735
where we'll start out.

00:18:43.794 --> 00:18:46.135
Usually if you see
that name, it's

00:18:46.135 --> 00:18:48.024
something that's more
at our entry line.

00:18:48.355 --> 00:18:52.284
I wouldn't consider it
a over all, or in the

00:18:52.284 --> 00:18:54.294
grand scheme of things,
the entire optics

00:18:54.294 --> 00:18:56.485
industry, I wouldn't
consider it necessarily

00:18:56.485 --> 00:18:57.504
an entry level optic.

00:18:57.504 --> 00:18:59.305
A lot of those rifles
scope still, for example,

00:18:59.305 --> 00:19:01.764
in the U S cost over
a hundred dollars and

00:19:01.764 --> 00:19:04.585
they're, they're plenty
good for darn near

00:19:04.585 --> 00:19:05.695
anything out there.

00:19:06.330 --> 00:19:07.920
But that's, that's where
we feel comfortable sort

00:19:07.920 --> 00:19:08.880
of starting our line out.

00:19:09.240 --> 00:19:11.670
As you move up and you
get into other names

00:19:11.670 --> 00:19:13.500
of ours, you know, like
Diamondback and Viper

00:19:13.500 --> 00:19:14.220
and stuff like that.

00:19:14.220 --> 00:19:16.620
And again, just speaking
in terms of the optics,

00:19:16.950 --> 00:19:20.430
a lot of what you start
to get is, I mean,

00:19:20.430 --> 00:19:26.250
better optical quality
and seeing is huge for

00:19:26.250 --> 00:19:27.840
every single sport,
whether it's hunting

00:19:27.870 --> 00:19:30.330
or just recreational
competitive professional

00:19:30.330 --> 00:19:34.200
mill, Lee shooting
the ability to see as

00:19:34.200 --> 00:19:35.400
clearly as possible.

00:19:36.215 --> 00:19:38.675
At pretty much any point
in time in the day.

00:19:39.004 --> 00:19:40.685
Uh, any lighting
condition, all that

00:19:40.685 --> 00:19:44.254
stuff is extraordinarily
important.

00:19:44.705 --> 00:19:45.215
And.

00:19:45.600 --> 00:19:48.810
When you sort of move
up the tiers, you just

00:19:48.960 --> 00:19:51.780
improve your ability to
see the targets are going

00:19:51.780 --> 00:19:53.850
to look more resolute,
clearer, sharper,

00:19:54.360 --> 00:19:57.360
better image, clarity,
cut, color, fidelity.

00:19:57.659 --> 00:19:58.649
You're going to
have better low

00:19:58.649 --> 00:19:59.550
light performance.

00:19:59.550 --> 00:20:01.200
So when you're at
those critical times of

00:20:01.200 --> 00:20:02.970
the day, right at the
beginning of the day,

00:20:02.970 --> 00:20:05.040
right towards the end
of the day, as the sun

00:20:05.040 --> 00:20:07.500
is rising or setting, I
mean, everything that you

00:20:07.500 --> 00:20:09.659
see through that optic
is going to look better.

00:20:10.080 --> 00:20:10.680
And.

00:20:11.325 --> 00:20:13.695
And, and ideally as
close to how it looks

00:20:13.785 --> 00:20:14.805
with the naked eye.

00:20:15.165 --> 00:20:16.695
And that's, that's
not easy to do.

00:20:16.845 --> 00:20:19.275
You know, you, you
look at any given optic

00:20:19.305 --> 00:20:22.155
and the lenses, for
example, that we see

00:20:22.155 --> 00:20:23.985
on the outside are two.

00:20:24.015 --> 00:20:25.635
There's an IPS and
there's an objective

00:20:25.635 --> 00:20:28.215
lens, um, objective lens
being the one that's

00:20:28.215 --> 00:20:30.135
furthest from your face
when you're holding

00:20:30.135 --> 00:20:30.765
it up to your eye.

00:20:31.005 --> 00:20:31.305
But.

00:20:31.740 --> 00:20:33.990
There's so many other
lenses and binoculars.

00:20:33.990 --> 00:20:35.790
There's a whole prison
system in there.

00:20:36.090 --> 00:20:38.130
Um, same with spotting
scopes and you have,

00:20:38.370 --> 00:20:39.690
you know, in rifle
scopes, there's an

00:20:39.690 --> 00:20:41.250
erector unit in there
with all kinds of

00:20:41.250 --> 00:20:42.360
lenses that are moving.

00:20:42.360 --> 00:20:44.340
They have to be perfectly
aligned to one another.

00:20:44.640 --> 00:20:46.140
There's different
lens curvatures

00:20:46.140 --> 00:20:47.010
that you can do.

00:20:47.010 --> 00:20:48.900
Some are more expensive
to produce than

00:20:48.900 --> 00:20:50.730
others, but they can
produce better images.

00:20:51.150 --> 00:20:54.540
There's all smattering of
different coatings that

00:20:54.540 --> 00:20:57.810
you can actually coat the
lenses with to improve

00:20:57.840 --> 00:20:58.980
the light transmission.

00:20:59.490 --> 00:21:00.570
And we're talking
about, you know.

00:21:00.810 --> 00:21:03.090
Light that comes in
an infinitely many,

00:21:03.420 --> 00:21:05.100
um, wavelengths.

00:21:05.100 --> 00:21:06.480
I mean, all of this
stuff is really, uh,

00:21:06.480 --> 00:21:08.100
is really complex.

00:21:08.100 --> 00:21:08.940
And as you.

00:21:09.780 --> 00:21:10.590
Move up the tiers.

00:21:10.590 --> 00:21:12.090
You're just getting
better engineering,

00:21:12.090 --> 00:21:14.850
better optical design,
better mechanical design

00:21:14.850 --> 00:21:17.280
and, and, and better
assembly procedures

00:21:17.280 --> 00:21:19.170
and stuff like that
that can make that

00:21:19.170 --> 00:21:23.460
optical system perform
better and, um, deliver

00:21:23.460 --> 00:21:24.510
you the best image.

00:21:24.720 --> 00:21:25.409
Possible.

00:21:25.770 --> 00:21:27.540
So that that's what
you get through the

00:21:27.540 --> 00:21:28.260
different tiers.

00:21:28.740 --> 00:21:29.070
You know?

00:21:29.070 --> 00:21:30.570
And then like I said,
when you get into rifle

00:21:30.570 --> 00:21:32.760
scopes, it can be a
little different cause

00:21:32.760 --> 00:21:35.580
you can see a rifle scope
that costs more than

00:21:35.580 --> 00:21:36.659
another rifle scope.

00:21:37.080 --> 00:21:40.020
But if you look at it,
the one that actually

00:21:40.020 --> 00:21:42.960
costs less may have a
better optical system,

00:21:43.290 --> 00:21:44.669
but it doesn't have
as many features.

00:21:44.669 --> 00:21:46.230
And the features are
what make the other one

00:21:46.230 --> 00:21:48.090
costs more, even though
its optical quality

00:21:48.090 --> 00:21:49.110
isn't quite as good.

00:21:49.770 --> 00:21:50.220
And.

00:21:50.395 --> 00:21:53.995
That gets really
kind of in the weeds.

00:21:53.995 --> 00:21:54.835
That's the stuff.

00:21:54.865 --> 00:21:57.085
That's why we employ so
many people here that

00:21:57.085 --> 00:21:59.755
are on the phones and
emails and all that

00:21:59.755 --> 00:22:01.825
stuff all the time
answering these kinds

00:22:01.825 --> 00:22:03.475
of questions because
we get these questions

00:22:03.685 --> 00:22:04.705
every single day.

00:22:04.705 --> 00:22:06.205
We try to make
videos about them.

00:22:06.205 --> 00:22:07.585
You know, you look at
our YouTube channel,

00:22:07.585 --> 00:22:09.835
our Instagram page, we
try to, we try to boil

00:22:09.835 --> 00:22:11.635
it down for people as
much as we can, but.

00:22:12.145 --> 00:22:14.485
But inevitably, I mean,
you know, we live and

00:22:14.485 --> 00:22:16.195
breathe this stuff
every day and, and so,

00:22:16.195 --> 00:22:18.504
and, and even, I don't
understand all of it.

00:22:18.504 --> 00:22:19.885
Sometimes I have to
have my engineering

00:22:19.885 --> 00:22:22.105
brothers come over and
explain, explain stuff

00:22:22.105 --> 00:22:22.885
to me all the time.

00:22:22.885 --> 00:22:24.235
And I've been around
it my entire life.

00:22:24.804 --> 00:22:25.375
Um.

00:22:25.935 --> 00:22:27.585
That's, yeah, that's kind
of generally how it goes.

00:22:27.585 --> 00:22:29.264
I'm sure there's more we
can get into the weeds

00:22:29.264 --> 00:22:30.915
and I love getting into
the weeds on stuff.

00:22:30.915 --> 00:22:31.605
Don't get me wrong.

00:22:31.905 --> 00:22:33.585
Um, but yeah,

00:22:34.514 --> 00:22:35.955
and we'll point them
over to your podcast.

00:22:35.955 --> 00:22:37.034
Really get into
the weeds there.

00:22:37.264 --> 00:22:37.875
The sure thing.

00:22:38.024 --> 00:22:39.284
So let's say you're
coming up for a

00:22:39.284 --> 00:22:43.695
hunt in the rugged,
cold Canadian wild.

00:22:43.995 --> 00:22:46.784
What optic would you be
bringing on your firearm?

00:22:47.564 --> 00:22:48.195
So.

00:22:49.755 --> 00:22:50.685
That's a good question.

00:22:50.715 --> 00:22:54.615
I, I'm not intimately
familiar with, uh,

00:22:54.615 --> 00:22:56.415
the rugged, cold
Canadian wild.

00:22:56.415 --> 00:22:57.435
I'll be honest with you.

00:22:57.705 --> 00:23:00.915
Um, that said, if I
were to choose for

00:23:00.915 --> 00:23:03.585
hunting a scope that I
would feel comfortable

00:23:03.585 --> 00:23:09.195
throwing on 99% of the
guns out there for in

00:23:09.255 --> 00:23:11.685
99% of the locations
that I've ever heard of.

00:23:12.075 --> 00:23:12.705
Um.

00:23:13.440 --> 00:23:15.060
That I, I would
just feel confident.

00:23:15.060 --> 00:23:16.560
I wouldn't ever feel
like I was going into

00:23:16.560 --> 00:23:18.720
something under scoped
or, you know, with

00:23:18.720 --> 00:23:21.860
inadequate gear, I would
land myself right in

00:23:21.860 --> 00:23:24.919
the middle of our line,
kind of middle, middle,

00:23:25.010 --> 00:23:27.860
slightly verging on the
upper part of our line.

00:23:28.284 --> 00:23:30.895
Um, in the Viper series,
and I would go for what's

00:23:30.895 --> 00:23:33.534
called our Viper HS,
which the HSG stands for

00:23:33.534 --> 00:23:34.284
hunting and shooting.

00:23:34.675 --> 00:23:36.445
And to get into kind
of what I was talking a

00:23:36.445 --> 00:23:38.455
little bit about with,
um, how you can have

00:23:38.455 --> 00:23:40.314
one optical system,
but different features

00:23:40.314 --> 00:23:41.965
about it can make it
for totally different

00:23:41.965 --> 00:23:43.735
purposes and different
prices and stuff.

00:23:44.365 --> 00:23:46.344
The Viper series
like that, HS.

00:23:47.280 --> 00:23:50.160
Comes from a series of of
optics where you have the

00:23:50.160 --> 00:23:53.400
HS, you have the HST, the
HSL are, and then there

00:23:53.400 --> 00:23:55.200
was the gen one PSTs.

00:23:55.200 --> 00:23:58.260
We called them all the
same optics in them.

00:23:58.260 --> 00:23:59.580
So you're going to
expect all the same

00:23:59.580 --> 00:24:01.770
image, clarity and
quality, you know,

00:24:01.770 --> 00:24:03.210
low light performance,
all that stuff.

00:24:03.240 --> 00:24:05.550
But they had different
turrets and some

00:24:05.550 --> 00:24:08.790
different radicals
and features inside

00:24:08.940 --> 00:24:10.920
that made like the HS.

00:24:11.160 --> 00:24:11.520
I would.

00:24:12.045 --> 00:24:14.445
Never try and take
to a long range

00:24:14.445 --> 00:24:15.375
competition ever.

00:24:15.885 --> 00:24:18.225
It has kept turrets
that aren't really

00:24:18.225 --> 00:24:20.295
that easy to get to
for a lot of dialing.

00:24:20.295 --> 00:24:21.435
Cause I'm expecting
to probably have

00:24:21.435 --> 00:24:22.215
to dial a lot.

00:24:22.245 --> 00:24:24.105
It doesn't have nearly
as much adjustment

00:24:24.405 --> 00:24:27.165
as the HST or the
PST, which both have

00:24:27.465 --> 00:24:29.235
exposed elevation
and winded deter.

00:24:29.235 --> 00:24:31.395
It's with a lot more
travel inside the scope,

00:24:31.755 --> 00:24:33.735
um, which I'm expecting
them to a need for the

00:24:33.735 --> 00:24:34.695
longer range shots.

00:24:34.695 --> 00:24:37.335
I mean those scopes, it's
funny how they're in the

00:24:37.335 --> 00:24:38.625
same family, but, but.

00:24:39.360 --> 00:24:41.370
There's ones that I
wouldn't even consider

00:24:41.370 --> 00:24:42.240
for certain applications.

00:24:42.240 --> 00:24:44.909
So the HS is probably
the one I would choose.

00:24:45.149 --> 00:24:48.540
And in that HS line,
you have the option of

00:24:48.540 --> 00:24:51.990
a two and a half to 10
or four to 16 as far

00:24:51.990 --> 00:24:53.280
as magnification goes.

00:24:53.310 --> 00:24:54.480
And so, um.

00:24:55.409 --> 00:24:57.270
It's a two and a half
to 10 by 44 and the

00:24:57.270 --> 00:25:01.860
four to 16 is it four
to 16 by 50 and a that

00:25:01.860 --> 00:25:04.080
last number there is
the objective size.

00:25:04.080 --> 00:25:06.210
So both those
objective sizes are

00:25:06.210 --> 00:25:08.220
perfectly appropriate
for their given

00:25:08.220 --> 00:25:09.480
magnification ranges.

00:25:09.659 --> 00:25:12.270
Um, I wouldn't call the
four to 16 by 50 brighter

00:25:12.270 --> 00:25:14.580
than the two and a half
to 10 by 44 just because.

00:25:15.030 --> 00:25:16.530
It has a bigger
objective bell.

00:25:16.560 --> 00:25:19.560
It also is using a bigger
objective bell to power

00:25:19.560 --> 00:25:20.610
more magnification.

00:25:20.620 --> 00:25:22.730
So really it kind of
evens evens things out.

00:25:23.400 --> 00:25:25.470
Um, but, you know,
I'd probably go with

00:25:25.470 --> 00:25:26.130
either one of those.

00:25:26.130 --> 00:25:27.960
I'm not gonna say
that, you know,

00:25:27.960 --> 00:25:30.000
one is definitively
better than the other.

00:25:30.360 --> 00:25:32.580
Um, if I were to find
myself in more thick

00:25:32.580 --> 00:25:34.410
timber, uh, which,
like I said, I'm

00:25:34.410 --> 00:25:37.920
not super familiar
with, uh, anyone's.

00:25:38.120 --> 00:25:39.230
Exact spot.

00:25:39.230 --> 00:25:41.060
But if I were to find
myself in thicker timber

00:25:41.060 --> 00:25:45.290
where the shots may only
go out to say 300, 400

00:25:45.290 --> 00:25:47.510
yards, maybe than the
two and a half to 10,

00:25:47.510 --> 00:25:50.660
I'd probably go with,
um, just because I take

00:25:50.660 --> 00:25:52.880
advantage of the bigger
field of view, the lower

00:25:52.880 --> 00:25:55.310
magnifications easier to
find things with, cause

00:25:55.310 --> 00:25:56.150
you can just zoom out.

00:25:56.150 --> 00:25:57.980
You don't have to be
looking up in that spot.

00:25:58.400 --> 00:26:00.140
Uh, but if I were
looking at more.

00:26:00.660 --> 00:26:03.900
Uh, expansive scenery
had a potential for a

00:26:03.900 --> 00:26:06.390
slightly longer shot or
just, you know, I was

00:26:06.390 --> 00:26:08.100
looking for something
that was a little bit of

00:26:08.100 --> 00:26:10.710
a smaller critter in a
big wide open landscape,

00:26:10.710 --> 00:26:13.350
the four to 16, I'd feel
perfectly fine with two.

00:26:13.770 --> 00:26:17.220
Um, and if I got stuck in
either situation with the

00:26:17.220 --> 00:26:19.110
other optic, I wouldn't
feel bad about it either.

00:26:19.110 --> 00:26:20.580
If I were over the
four to 16 and thick

00:26:20.580 --> 00:26:22.200
timber, it's not the
end of the world.

00:26:22.230 --> 00:26:22.500
I'll be

00:26:22.500 --> 00:26:22.710
okay.

00:26:22.710 --> 00:26:22.950
Yeah.

00:26:23.610 --> 00:26:24.330
Dial it down.

00:26:24.660 --> 00:26:24.870
Yup.

00:26:26.160 --> 00:26:27.630
So here's a question
that I've been asked

00:26:27.630 --> 00:26:29.640
before and I've heard
varying answers on it.

00:26:30.300 --> 00:26:34.140
You're cold weather
hunt, cold outside, warm

00:26:34.140 --> 00:26:35.970
in your tent, who are
warm in your trailer.

00:26:37.770 --> 00:26:40.050
What do you do with
your, uh, your firearm

00:26:40.050 --> 00:26:41.010
and your optic deal?

00:26:41.160 --> 00:26:43.230
Some people say, Hey, we,
we leave it in the truck.

00:26:43.440 --> 00:26:45.900
And, uh, that way it's
the same temperature.

00:26:45.930 --> 00:26:47.610
Some people say, Hey,
let's throw it inside

00:26:47.610 --> 00:26:50.490
a case and it'll
heat and cool slowly.

00:26:50.490 --> 00:26:51.810
We don't have
that condensation.

00:26:52.500 --> 00:26:54.090
Some people just
hang it up and get it

00:26:54.090 --> 00:26:56.760
heated up real quick
by the, uh, the stove

00:26:56.820 --> 00:26:57.930
in the wall tent.

00:26:58.470 --> 00:27:01.530
Is, is there concern
about seals expanding

00:27:01.530 --> 00:27:02.310
and contracting?

00:27:02.310 --> 00:27:04.230
Is there a concern
about moisture?

00:27:04.320 --> 00:27:05.430
W what would
you recommend?

00:27:06.180 --> 00:27:07.650
There shouldn't be
any concern about

00:27:07.800 --> 00:27:09.990
any issue with seals
or things like that.

00:27:10.170 --> 00:27:12.180
Uh, having issues
with the expansion and

00:27:12.180 --> 00:27:14.670
contraction of, you
know, temperature change.

00:27:15.030 --> 00:27:17.220
Um, you know, and if
there, if there were

00:27:17.220 --> 00:27:18.990
I, that would be cause
for actually concern.

00:27:18.990 --> 00:27:21.210
But the one thing
we do see happen,

00:27:21.330 --> 00:27:22.200
uh, for people.

00:27:22.649 --> 00:27:24.870
Definitely quite
often, especially as

00:27:24.870 --> 00:27:26.399
we get to the point in
the year when things

00:27:26.399 --> 00:27:30.030
really cool down a
lot is fogging on the

00:27:30.030 --> 00:27:31.770
exterior lens surfaces.

00:27:32.040 --> 00:27:34.560
And that's something,
you know, you can fog

00:27:34.560 --> 00:27:36.960
proof the internals
of a scope by using

00:27:37.230 --> 00:27:40.530
O-ring seals, nitrogen
or argon gas purging.

00:27:40.830 --> 00:27:42.420
Uh, we can't fog proof.

00:27:42.764 --> 00:27:43.455
The world.

00:27:43.784 --> 00:27:45.405
Um, it's, it's
not that easy.

00:27:45.405 --> 00:27:47.774
You can use some
fog proofing lens

00:27:48.074 --> 00:27:49.004
cleaning solutions.

00:27:49.004 --> 00:27:50.895
We actually have one
that we sell, which is a

00:27:50.895 --> 00:27:53.925
vortex fog free lens kit,
and it works pretty well.

00:27:54.104 --> 00:27:56.294
Um, but you know, mother
nature and physics

00:27:56.294 --> 00:27:57.915
can kind of overpower
a lot of the stuff

00:27:57.915 --> 00:27:58.784
that we have for it.

00:27:58.784 --> 00:28:01.455
So using some, using
some, some tricks

00:28:01.455 --> 00:28:03.435
to the trade like
you brought up, um,

00:28:03.524 --> 00:28:05.685
generally just having
your rifle and scope.

00:28:05.895 --> 00:28:07.485
Acclimated to the
temperature that you're

00:28:07.485 --> 00:28:09.165
going to be hunting in
most of the time while

00:28:09.165 --> 00:28:12.614
you're out there is a
good idea going from.

00:28:13.530 --> 00:28:17.250
Hot to cold isn't as
much of an issue is

00:28:17.250 --> 00:28:18.720
going from cold to hot.

00:28:18.720 --> 00:28:21.840
So we call that the cold
beer can effect, and

00:28:21.870 --> 00:28:23.850
everybody knows when
you're at a tailgate

00:28:23.850 --> 00:28:25.830
or whatever, you grab
a cold beer out of the

00:28:25.830 --> 00:28:28.110
cooler and it immediately
starts to sweat.

00:28:28.410 --> 00:28:30.840
And that is basically
what happens to your

00:28:30.840 --> 00:28:33.900
ice cold scope when it
goes from cold to hot.

00:28:33.990 --> 00:28:36.330
And a lot of people
will think about.

00:28:36.675 --> 00:28:38.325
You know, they think,
Oh, well, I'm out

00:28:38.325 --> 00:28:38.925
in the wilderness.

00:28:38.925 --> 00:28:40.845
I'm not gonna walk into
a cabin or something

00:28:40.845 --> 00:28:42.735
like that, so I shouldn't
have to worry about this.

00:28:42.735 --> 00:28:45.855
But they forget that
our bodies are heaters.

00:28:46.365 --> 00:28:49.635
And so when you pull the
rifle scope up to your

00:28:49.635 --> 00:28:52.335
face, let's say you pull
it up too close to your

00:28:52.335 --> 00:28:55.095
face, or you're really
breathing heavy, um.

00:28:55.254 --> 00:28:56.995
You know, you could
easily fog up that

00:28:56.995 --> 00:28:59.995
eyepiece lens if you just
pull it up too close to

00:28:59.995 --> 00:29:01.945
your face or, or breathe
on it on accident.

00:29:01.945 --> 00:29:03.504
Sometimes even the way
you're holding your

00:29:03.504 --> 00:29:04.945
rifle and you're just
breathing out of your

00:29:04.945 --> 00:29:07.044
mouth or your nose, it
can go right down on

00:29:07.044 --> 00:29:09.185
an eyepiece if you kind
of have it shoulder

00:29:09.254 --> 00:29:11.095
at like a low ready
position, if you will.

00:29:11.365 --> 00:29:12.504
Um, I've seen
that happen.

00:29:12.564 --> 00:29:14.155
It happens to me
all the time too.

00:29:14.155 --> 00:29:15.745
I'm just, I'm not
even paying attention.

00:29:15.745 --> 00:29:17.064
I'm holding the rifle
and next thing I know,

00:29:17.064 --> 00:29:18.745
I looked down, the
eyepiece is fogged up

00:29:19.195 --> 00:29:20.875
and there's not much
you can do about that.

00:29:20.875 --> 00:29:21.355
At that point.

00:29:21.355 --> 00:29:23.215
It's actually really
difficult to get it.

00:29:24.565 --> 00:29:25.165
, if you will.

00:29:25.165 --> 00:29:27.205
You can, you know, try
and bring out a lens

00:29:27.295 --> 00:29:29.575
cloth, but then you're
getting your warm fingers

00:29:29.575 --> 00:29:31.285
all over it and then
that's not helping.

00:29:31.945 --> 00:29:33.925
Um, I mean, any
manner of things.

00:29:34.315 --> 00:29:36.235
We see people's
binoculars get fogged

00:29:36.235 --> 00:29:38.155
up all the time when
they have them out

00:29:38.155 --> 00:29:40.345
glassing and so they're
looking through their

00:29:40.345 --> 00:29:41.445
vinyls for a long time.

00:29:41.475 --> 00:29:43.135
Then they decide it's
time to move, or they

00:29:43.135 --> 00:29:44.995
want to just set them
down for a minute and

00:29:44.995 --> 00:29:45.595
they sit them down.

00:29:45.595 --> 00:29:47.035
They put them
inside their jacket.

00:29:47.399 --> 00:29:49.320
Which then traps all
that heat between your

00:29:49.320 --> 00:29:50.909
body and the jacket
right there with the

00:29:50.909 --> 00:29:53.219
binoculars, and then
they fog up instantly.

00:29:53.610 --> 00:29:55.409
Um, you know,
stuff like that.

00:29:55.409 --> 00:29:57.240
It's, it's little
little things where

00:29:57.240 --> 00:29:59.610
you're not thinking
about things going from

00:29:59.610 --> 00:30:02.610
cold to hot, uh, that
will fog things up.

00:30:02.610 --> 00:30:04.830
And like I said, once
it, once it fogs up,

00:30:04.830 --> 00:30:06.750
and especially if, if
it's really cold, which

00:30:06.750 --> 00:30:08.399
I know it gets cold
up there in Canada,

00:30:08.699 --> 00:30:10.679
if it's really cold
and you fog something

00:30:10.679 --> 00:30:13.889
up, and then all of a
sudden it sort of flash

00:30:13.889 --> 00:30:15.240
freezes and then it goes.

00:30:15.800 --> 00:30:17.450
From fog to frost.

00:30:18.560 --> 00:30:19.129
Good luck.

00:30:21.470 --> 00:30:22.990
You're going to be
dealing with, uh, you're,

00:30:22.990 --> 00:30:24.410
you're, you're going to
be dealing with that,

00:30:24.410 --> 00:30:25.070
the rest of the hunt.

00:30:25.730 --> 00:30:26.480
So.

00:30:27.000 --> 00:30:27.840
Out in the field.

00:30:28.250 --> 00:30:29.730
You want to care
for your optics.

00:30:29.760 --> 00:30:30.660
Let's see.

00:30:30.900 --> 00:30:32.280
You do get a
flash freeze.

00:30:32.340 --> 00:30:34.440
You took some ice profile
alcohol that will take

00:30:34.440 --> 00:30:35.190
care of the frost.

00:30:35.190 --> 00:30:37.440
What's that gonna do to
the coatings is that,

00:30:37.950 --> 00:30:38.370
does more

00:30:38.370 --> 00:30:40.950
techs have things that
are recommendations for

00:30:40.950 --> 00:30:42.090
field care of the optics?

00:30:42.810 --> 00:30:45.090
Little eyes, appropriate
alcohol or any other

00:30:45.090 --> 00:30:47.460
really lens cleaner
or cleaner that's made

00:30:47.460 --> 00:30:49.740
specifically for lenses
isn't going to harm

00:30:49.800 --> 00:30:51.180
the coatings at all.

00:30:51.240 --> 00:30:53.520
Um, that's what a
lot of our guys use.

00:30:54.000 --> 00:30:55.470
Uh, definitely the
biggest thing that

00:30:55.470 --> 00:30:56.820
I would say that's
going to harm your

00:30:56.820 --> 00:30:58.889
coatings is just, um.

00:30:59.639 --> 00:31:02.159
Basically grinding
debris into the lenses.

00:31:02.520 --> 00:31:05.580
So much like if you
were going to wash your

00:31:05.580 --> 00:31:07.649
car, let's say you had
a, here I go with my

00:31:07.649 --> 00:31:10.260
car references, but if
you're going to wash

00:31:10.260 --> 00:31:12.420
a nice car, you know
you've got a nice classic

00:31:12.420 --> 00:31:13.470
with a good paint job.

00:31:13.950 --> 00:31:15.790
If it had dirt on it,
the last thing you're

00:31:15.790 --> 00:31:18.060
going to want to do
is take a rag and just

00:31:18.149 --> 00:31:20.430
rub that dirt into
the nice paint job.

00:31:20.460 --> 00:31:23.100
You want to get rid
of all the grit.

00:31:23.375 --> 00:31:27.545
And sand and dirt and
debris that would scratch

00:31:27.545 --> 00:31:30.125
up those coatings before
you get in there with a

00:31:30.125 --> 00:31:33.095
lens cleaning cloth or
a lens pen or a shirt.

00:31:33.185 --> 00:31:34.925
And, you know, try
not to use the shirt,

00:31:34.925 --> 00:31:35.855
but we, I get it.

00:31:35.855 --> 00:31:36.305
I've done it.

00:31:36.754 --> 00:31:38.735
Um, it does.

00:31:39.065 --> 00:31:41.105
So, you know, not like
everybody has compressed

00:31:41.105 --> 00:31:42.845
air on them when they're
out walking around.

00:31:42.995 --> 00:31:44.645
Um, try not to
use, I guess.

00:31:45.465 --> 00:31:47.294
Like, if you go to blow
on it, which I've done

00:31:47.294 --> 00:31:49.245
many times, and you're
in the cold, then you

00:31:49.334 --> 00:31:50.415
get that fog problem.

00:31:50.774 --> 00:31:52.695
Um, but you know,
not many people have

00:31:52.695 --> 00:31:53.774
compressed air on
them when they're

00:31:53.774 --> 00:31:54.435
out in the field.

00:31:54.435 --> 00:31:57.945
Plus then you run
into the issue of if

00:31:57.945 --> 00:31:59.355
it's already cold,
you probably won't

00:31:59.355 --> 00:32:00.044
have the problem.

00:32:00.044 --> 00:32:02.054
But if it's warm out and
you accidentally get the

00:32:02.054 --> 00:32:04.304
can upside down and you
spray a compressed air

00:32:04.304 --> 00:32:06.945
can upside down, you'll
immediately sort of

00:32:06.945 --> 00:32:08.145
flash freeze the lens.

00:32:08.145 --> 00:32:10.485
And we've seen lenses
crack when people

00:32:10.485 --> 00:32:11.534
do it bad enough.

00:32:12.105 --> 00:32:12.645
Um.

00:32:13.004 --> 00:32:15.900
So, yeah, I mean,
really just . Using

00:32:15.900 --> 00:32:18.300
a nice brush, like
most lens pens.

00:32:18.300 --> 00:32:21.180
I know our lens pen
that we have comes

00:32:21.180 --> 00:32:24.450
with a a nice, fine,
soft bristle bristle

00:32:24.480 --> 00:32:26.190
brush on one end of it.

00:32:26.640 --> 00:32:29.970
And, um, that's, that's
good for getting the

00:32:30.000 --> 00:32:32.430
bulk majority of dirt
and debris off the

00:32:32.430 --> 00:32:34.590
lenses before you get in
there with a solution.

00:32:35.010 --> 00:32:37.470
Um, otherwise, I know
some of the guys.

00:32:37.689 --> 00:32:39.610
Down to the repair area
when they have something

00:32:39.610 --> 00:32:41.379
that's just really nasty.

00:32:41.710 --> 00:32:42.850
This is probably
something when you're

00:32:42.850 --> 00:32:44.560
more, more along the
lines that when you're

00:32:44.560 --> 00:32:46.840
back in the truck, if
you got the stuff for

00:32:46.840 --> 00:32:50.960
back at home, but they'll
just let, um, they'll

00:32:50.960 --> 00:32:52.639
let like a white vinegar.

00:32:53.100 --> 00:32:55.620
A solution of, you
know, part white

00:32:55.620 --> 00:32:56.580
vinegar, part water.

00:32:56.910 --> 00:32:58.920
What kind of let it
sit on the lens for

00:32:58.920 --> 00:33:01.050
a little bit, not a
super extended time.

00:33:01.110 --> 00:33:02.490
If you let it sit
there long enough, I

00:33:02.490 --> 00:33:04.170
don't know, the whole
binoculars might be gone,

00:33:04.500 --> 00:33:07.320
but, um, but if you do
it for just a, for just

00:33:07.320 --> 00:33:09.750
a bit of time, it'll kind
of get any of that stuff

00:33:09.750 --> 00:33:10.770
that's cemented on there.

00:33:10.770 --> 00:33:12.600
It'll just make it come
up a little bit easier.

00:33:13.050 --> 00:33:13.560
Um.

00:33:14.250 --> 00:33:15.990
And then you can, you
can use a nice light

00:33:15.990 --> 00:33:18.090
brush afterwards and
stuff should start

00:33:18.090 --> 00:33:18.960
coming away easier.

00:33:18.960 --> 00:33:19.590
But yeah.

00:33:20.040 --> 00:33:21.300
You mentioned something
about the whole

00:33:21.300 --> 00:33:23.400
binoculars being gone
in that brought to mind.

00:33:23.430 --> 00:33:27.030
So I've heard stories of
people's houses burning

00:33:27.030 --> 00:33:30.720
down and they're just
a crispy little optic

00:33:30.720 --> 00:33:33.000
that gets shipped back
to vortex and they give

00:33:33.010 --> 00:33:34.740
themselves a brand new
object where they drove

00:33:34.740 --> 00:33:35.610
over with their truck.

00:33:35.650 --> 00:33:37.890
Are these stories or
is this a, is this

00:33:37.890 --> 00:33:38.970
how vortex operates?

00:33:39.435 --> 00:33:40.035
Oh, that's real.

00:33:40.035 --> 00:33:41.925
I'm sure there's some
of that right now in

00:33:41.955 --> 00:33:43.035
the warranty department.

00:33:43.095 --> 00:33:46.695
Um, it, it happens more
than you would think.

00:33:46.695 --> 00:33:48.135
I guess the world's
a crazy place.

00:33:48.135 --> 00:33:48.435
Right.

00:33:48.495 --> 00:33:51.195
Um, so anything
can happen of,

00:33:51.195 --> 00:33:52.455
we've seen, yeah.

00:33:52.515 --> 00:33:54.255
Bears too on binoculars.

00:33:54.255 --> 00:33:56.715
We've seen spotting
scopes that got put

00:33:56.715 --> 00:33:58.755
on a tripod that
had the wind blowed

00:33:58.755 --> 00:33:59.655
over, gets sent off.

00:33:59.655 --> 00:34:03.075
Cliffs, stuff's come back
to us in plastic bags.

00:34:03.075 --> 00:34:06.105
Some stuffs come back
to us burnt to a crisp.

00:34:06.135 --> 00:34:08.625
We actually just
had a guy, um.

00:34:09.030 --> 00:34:11.730
In special operations,
who is going to send

00:34:11.730 --> 00:34:14.190
us back a razor one to
six that he was using

00:34:14.190 --> 00:34:16.440
the low power variable
optic that got hit by

00:34:16.440 --> 00:34:19.980
an RPG and he actually
survived and kept, is

00:34:19.980 --> 00:34:21.540
still fighting right now.

00:34:22.050 --> 00:34:23.159
Um, and.

00:34:23.730 --> 00:34:27.179
Anyway, the, he was
working with a sort of

00:34:27.179 --> 00:34:29.279
dealer slash distributor
for those guys.

00:34:29.279 --> 00:34:31.319
It was kind of a personal
purchase that he, he

00:34:31.319 --> 00:34:33.870
made for himself, for
his, for his duty weapon.

00:34:34.350 --> 00:34:37.319
And anyway, via a third
party, they sent him

00:34:37.319 --> 00:34:39.149
a new optic cause they
knew we would warranty

00:34:39.149 --> 00:34:39.779
the one that got.

00:34:39.950 --> 00:34:41.090
Hit by this RPG.

00:34:41.090 --> 00:34:43.700
That one's coming
in now and uh, we

00:34:43.700 --> 00:34:45.170
already got them a
new one on the way.

00:34:45.170 --> 00:34:46.460
We're going to get that
one in cause we want to

00:34:46.460 --> 00:34:47.270
get some photos of it.

00:34:47.270 --> 00:34:49.580
It's not everyday you see
an RPG hit rifle scope.

00:34:49.580 --> 00:34:52.970
But you know, we've had
some cases like that.

00:34:53.000 --> 00:34:55.160
I mean, some scopes
have been shot in some

00:34:55.160 --> 00:34:57.500
scopes, whether it's
a, an accidental thing

00:34:57.500 --> 00:35:00.890
or in the line of duty,
uh, oftentimes when it's

00:35:00.890 --> 00:35:03.020
some crazy story of.

00:35:03.150 --> 00:35:06.660
You know, it got
messed up in some, um,

00:35:06.720 --> 00:35:09.150
practically active God
or whatever, and somebody

00:35:09.150 --> 00:35:11.250
survived a big traumatic
event, we'll actually

00:35:11.250 --> 00:35:13.620
send them back the optic
that's all busted up.

00:35:13.980 --> 00:35:16.500
Um, on many occasions
if they ask for it,

00:35:16.529 --> 00:35:18.240
just because for
posterity's sake.

00:35:18.240 --> 00:35:18.930
That's pretty neat.

00:35:19.290 --> 00:35:21.600
Uh, obviously we, we
hope and we kind of trust

00:35:21.600 --> 00:35:24.330
them that they won't just
sort of, um, offloads at

00:35:24.330 --> 00:35:25.710
somewhere and somebody
else sends it in and

00:35:25.710 --> 00:35:27.330
then they get a free
update in a way becomes

00:35:27.330 --> 00:35:28.890
like the brotherhood
of the traveling

00:35:28.890 --> 00:35:29.819
broken rifle scope.

00:35:29.819 --> 00:35:30.870
But, um.

00:35:31.080 --> 00:35:32.520
You know, there's,
there's the occasional

00:35:32.520 --> 00:35:34.680
like that, that guy who
got it shot by the RPG.

00:35:34.680 --> 00:35:36.360
He's going to get
that scope back when

00:35:36.360 --> 00:35:36.900
we're done with it.

00:35:36.900 --> 00:35:37.500
So, Oh,

00:35:38.970 --> 00:35:42.000
well, you guys
have rangefinders

00:35:42.000 --> 00:35:44.250
spotting scopes,
tripods, monoculars

00:35:44.250 --> 00:35:45.270
a periling gear.

00:35:45.270 --> 00:35:47.670
What's, what's your
bread and butter?

00:35:47.700 --> 00:35:48.960
What are most people
looking for when

00:35:48.960 --> 00:35:49.860
they come to vortex?

00:35:51.270 --> 00:35:52.080
Oh, man.

00:35:52.170 --> 00:35:54.690
Um, bread and
butter for us.

00:35:55.290 --> 00:35:57.090
It's definitely, it
definitely started

00:35:57.090 --> 00:36:00.540
out and we still, um,
we still pay a lot

00:36:00.540 --> 00:36:02.970
of attention to it
as binoculars because

00:36:02.970 --> 00:36:04.320
when we really got
into this, we were

00:36:04.320 --> 00:36:07.620
still kind of primarily
in the, I'd say more

00:36:07.620 --> 00:36:09.270
outdoor birdwatching.

00:36:09.420 --> 00:36:12.270
Um, some hunting kind of
industry and binoculars

00:36:12.270 --> 00:36:14.310
are a key component
to those things.

00:36:14.760 --> 00:36:16.740
And so when we started
out, binoculars were

00:36:16.740 --> 00:36:17.730
a key focus for us.

00:36:17.730 --> 00:36:19.620
We hadn't even gotten
into rifle scopes yet.

00:36:20.070 --> 00:36:21.150
And, um.

00:36:21.365 --> 00:36:23.615
We've always really
liked binoculars.

00:36:23.645 --> 00:36:26.345
And even when rifle
scopes came around

00:36:26.345 --> 00:36:29.825
and seen for vortex
and around 2006, 2007,

00:36:30.275 --> 00:36:32.944
uh, and have quickly
now become the main

00:36:32.944 --> 00:36:34.205
thing that we sell.

00:36:34.325 --> 00:36:36.875
Um, binoculars still,
I mean, they're there.

00:36:36.904 --> 00:36:38.075
We hold them close
to our heart.

00:36:38.075 --> 00:36:40.025
We really pay a lot
of attention to it.

00:36:40.025 --> 00:36:41.555
The binoculars that
we have in our lineup.

00:36:41.555 --> 00:36:44.315
I'd say we have probably
one of the deepest

00:36:44.315 --> 00:36:46.025
lineups of binoculars
in the industry.

00:36:46.055 --> 00:36:47.375
And you know, from.

00:36:47.550 --> 00:36:49.620
Entry-level, all the
way to really high end,

00:36:49.650 --> 00:36:50.880
ultra high end stuff.

00:36:51.390 --> 00:36:55.110
Um, and so yeah, we
always, we always

00:36:55.110 --> 00:36:56.280
make sure we're
on the up and up.

00:36:56.280 --> 00:36:59.040
We have, um, you
know, some names that

00:36:59.040 --> 00:37:00.480
have stuck around
for a long time.

00:37:00.480 --> 00:37:04.050
Diamondback Viper
razor, um, with the,

00:37:04.080 --> 00:37:04.800
with the buyer knows.

00:37:04.800 --> 00:37:05.310
But I mean.

00:37:06.165 --> 00:37:09.134
Now though, rifle scopes
are the biggest thing,

00:37:09.285 --> 00:37:11.835
um, that we sell by far.

00:37:11.835 --> 00:37:13.365
And part of that's
probably because

00:37:13.875 --> 00:37:15.765
most people, you
can have a gun safe

00:37:15.765 --> 00:37:16.965
with 10 guns in it.

00:37:17.025 --> 00:37:19.465
And I know a few
people here that are

00:37:19.465 --> 00:37:22.705
optics nerds that
have a safe with 10

00:37:22.705 --> 00:37:25.105
binoculars in it, but
that's far less common.

00:37:25.555 --> 00:37:26.215
Um, yeah.

00:37:26.515 --> 00:37:27.384
So yeah.

00:37:28.440 --> 00:37:31.560
So you guys, I mean,
you keep coming out

00:37:31.560 --> 00:37:32.400
with new products.

00:37:32.490 --> 00:37:35.730
You got some new razor
HD products or 2020,

00:37:36.450 --> 00:37:37.860
uh, yeah.

00:37:37.920 --> 00:37:38.340
Yeah.

00:37:38.880 --> 00:37:41.130
So how do you guys
keep innovating,

00:37:42.150 --> 00:37:42.600
man?

00:37:44.160 --> 00:37:46.350
Um, it's a.

00:37:47.130 --> 00:37:48.900
It's a tornado down
there in product

00:37:48.900 --> 00:37:50.100
development all the time.

00:37:50.100 --> 00:37:51.600
Now, I don't mean
to make it seem like

00:37:51.600 --> 00:37:53.130
they're just a bunch of
chickens run around with

00:37:53.130 --> 00:37:53.820
their heads cut off.

00:37:53.820 --> 00:37:55.410
It's actually, you
know, very organized

00:37:55.410 --> 00:37:56.340
tornado, if you will.

00:37:56.760 --> 00:37:59.850
But, um, we've made,
we've made a pretty

00:37:59.850 --> 00:38:02.190
big investment in the
product development area,

00:38:02.220 --> 00:38:04.890
you know, um, we, we.

00:38:05.775 --> 00:38:07.275
Man, we pride ourselves
on a lot of things.

00:38:07.275 --> 00:38:08.595
We try to deliver
a lot of things

00:38:08.595 --> 00:38:09.285
for our customers.

00:38:09.285 --> 00:38:12.134
And, and I mean, it goes
back to that thing from

00:38:12.134 --> 00:38:13.904
the very beginning and it
sounds so cliche there.

00:38:13.975 --> 00:38:16.214
Nothing exciting about
making good products

00:38:16.245 --> 00:38:18.285
and selling them at
good prices, you know,

00:38:18.285 --> 00:38:19.725
and making people feel
like they got more than

00:38:19.725 --> 00:38:20.415
what they paid for.

00:38:20.415 --> 00:38:21.884
And then backing up
with good service.

00:38:22.395 --> 00:38:24.134
Um, that's nothing
new that's been around

00:38:24.134 --> 00:38:25.904
price since the Dawn
of time, since some

00:38:25.904 --> 00:38:27.734
cave man decided to,
you know, sell some

00:38:27.734 --> 00:38:29.265
guy a fancy rock.

00:38:29.295 --> 00:38:30.525
But, um.

00:38:30.990 --> 00:38:31.800
But that's just
what we do.

00:38:31.800 --> 00:38:33.480
And it's just the
fact that we just

00:38:33.480 --> 00:38:34.560
stick to that promise.

00:38:34.560 --> 00:38:37.050
And so we've had kind
of the good service, the

00:38:37.050 --> 00:38:39.150
VIP warranty has been a
thing for a long time.

00:38:39.150 --> 00:38:41.310
We've been, we've been
always driving to give

00:38:41.310 --> 00:38:43.050
people the best deal
that we can and always

00:38:43.050 --> 00:38:45.360
trying to give people
interesting products.

00:38:45.360 --> 00:38:47.550
And I think, I think
back to the, when we came

00:38:47.550 --> 00:38:50.340
out with the Viper PST,
uh, that was, that was

00:38:50.340 --> 00:38:53.130
a really big product for
us because that was a.

00:38:53.655 --> 00:38:56.865
That was a scope or
an idea that hadn't

00:38:57.075 --> 00:38:58.995
really been done yet.

00:38:59.355 --> 00:39:02.835
Um, it was a tactical
optic that could

00:39:02.835 --> 00:39:04.425
be used for a long
range precision.

00:39:04.425 --> 00:39:05.985
There was also a one
to four low power

00:39:05.985 --> 00:39:07.275
variable in that lineup.

00:39:07.635 --> 00:39:09.435
Uh, had all the features
of the really high

00:39:09.435 --> 00:39:11.685
end stuff that was
going for two grand,

00:39:11.685 --> 00:39:12.765
three grand, whatever.

00:39:13.185 --> 00:39:14.355
But it was an optic
you could get for

00:39:14.355 --> 00:39:15.165
less than a grand.

00:39:15.435 --> 00:39:17.475
Um, that's, that's all
over the place now.

00:39:17.475 --> 00:39:18.465
So we're not the
only ones who

00:39:18.465 --> 00:39:19.335
make that anymore.

00:39:20.160 --> 00:39:22.540
But you know, doing
that, it was kind of a,

00:39:22.540 --> 00:39:23.910
a big thing for us when
we thought, you know,

00:39:23.910 --> 00:39:24.569
this is really cool.

00:39:24.569 --> 00:39:25.770
How can we keep
doing this and

00:39:25.770 --> 00:39:27.450
keep, you know, um.

00:39:28.365 --> 00:39:30.105
Bolstering that side of
our business that's just

00:39:30.105 --> 00:39:31.635
making really awesome
products for people.

00:39:31.635 --> 00:39:34.245
And so it was a big
investment in the

00:39:34.245 --> 00:39:35.145
product development team.

00:39:35.145 --> 00:39:38.205
So we've got a pretty,
I'd say, substantial

00:39:38.205 --> 00:39:39.135
team down there.

00:39:39.195 --> 00:39:42.735
Um, I haven't, I haven't
walked around, uh, any

00:39:42.735 --> 00:39:45.045
other of our competitors,
product development

00:39:45.045 --> 00:39:46.395
teams, so I don't want
to say that they have,

00:39:46.695 --> 00:39:48.825
you know, lame ones or
anything, but, but I do

00:39:48.825 --> 00:39:50.535
know that, you know, for
us, it's a substantial

00:39:50.535 --> 00:39:51.285
team down there.

00:39:51.555 --> 00:39:53.265
Mechanical engineers,
optical engineers,

00:39:53.265 --> 00:39:54.165
electrical engineers.

00:39:54.465 --> 00:39:54.945
Um.

00:39:55.335 --> 00:39:56.625
Any, any number
of things.

00:39:56.625 --> 00:39:59.265
And, and they have,
I mean, they're,

00:39:59.745 --> 00:40:00.705
they're tireless.

00:40:00.825 --> 00:40:01.605
They don't stop.

00:40:01.634 --> 00:40:03.585
They just, um.

00:40:04.260 --> 00:40:05.700
Really keep
cranking on stuff.

00:40:05.970 --> 00:40:08.520
And uh, then we work,
they actually work

00:40:08.520 --> 00:40:10.200
closely with us too
in marketing as well.

00:40:10.200 --> 00:40:14.790
So, um, you know, we have
a close, uh, finger on

00:40:14.790 --> 00:40:16.800
the pulse of what the
customers want and are

00:40:16.800 --> 00:40:17.850
asking for all the time.

00:40:18.210 --> 00:40:20.760
When you message in on
Instagram or Facebook

00:40:20.760 --> 00:40:22.170
or you call us and
you say, you really

00:40:22.170 --> 00:40:23.370
want something, you
wish we had something

00:40:23.370 --> 00:40:25.350
that we don't have,
we are listening.

00:40:25.680 --> 00:40:29.070
And those get taken
directly to heart.

00:40:29.100 --> 00:40:30.840
And a lot of that
feedback gets.

00:40:31.109 --> 00:40:33.120
Push right over to the
product development team,

00:40:33.480 --> 00:40:36.299
and then they do their
best to try and create

00:40:36.480 --> 00:40:39.600
things that cater to the
needs of the majority

00:40:39.600 --> 00:40:40.259
of our customers.

00:40:40.259 --> 00:40:45.410
And so, um, yeah, I guess
that's not, I wish I had

00:40:45.410 --> 00:40:47.359
like a secret sauce to
tell, you know, Oh, well

00:40:47.359 --> 00:40:49.279
we do this and that makes
us really innovative.

00:40:49.279 --> 00:40:50.359
But, um.

00:40:51.180 --> 00:40:53.160
One thing that, one thing
that does help though I

00:40:53.160 --> 00:40:56.280
will say is, um, I like
all those guys down in

00:40:56.280 --> 00:40:56.970
product development.

00:40:56.970 --> 00:40:59.580
Like I was talking
about, uh, one, they all

00:40:59.580 --> 00:41:01.080
hang out together too.

00:41:01.080 --> 00:41:02.310
They all hang out
with everybody in

00:41:02.310 --> 00:41:03.420
sales, marketing.

00:41:03.420 --> 00:41:04.980
We're all good friends,
kind of all around the

00:41:04.980 --> 00:41:06.180
entire company here.

00:41:06.550 --> 00:41:09.460
Um, they have leagues
after work that they'll

00:41:09.460 --> 00:41:12.220
do a fairly frequently,
not lately with COBIT,

00:41:12.220 --> 00:41:15.009
but prior to this they
have had leagues where

00:41:15.460 --> 00:41:17.110
they're all shooting
precision 20 twos.

00:41:17.110 --> 00:41:18.550
They're all
doing PRS stuff.

00:41:18.550 --> 00:41:19.600
They're all trying
to get into what,

00:41:19.600 --> 00:41:20.410
you know, three gun.

00:41:20.410 --> 00:41:23.470
They're all trying to do
new things and test our

00:41:23.470 --> 00:41:26.020
products in ways that
all of them get hands

00:41:26.020 --> 00:41:28.420
on experience with what
the customer, the end

00:41:28.420 --> 00:41:29.500
customer is actually.

00:41:29.985 --> 00:41:33.165
Getting and using,
and I mean, just using

00:41:33.165 --> 00:41:35.295
the product themselves
helps us innovate

00:41:35.295 --> 00:41:36.195
and improve things.

00:41:36.465 --> 00:41:37.995
I can't tell you how
many products have

00:41:37.995 --> 00:41:40.275
come out where like
the, the new razor

00:41:40.305 --> 00:41:42.285
LHT, um, that scope.

00:41:42.315 --> 00:41:45.075
So that's a really great,
awesome, lightweight

00:41:45.105 --> 00:41:46.125
hunting rifle scope.

00:41:46.125 --> 00:41:47.745
It's really the
top of our line.

00:41:47.745 --> 00:41:51.165
It's a phenomenal
optic and it uses a new

00:41:51.435 --> 00:41:52.845
rev stop zero system.

00:41:53.085 --> 00:41:54.465
And, uh, basically
that's like an

00:41:54.465 --> 00:41:55.545
integrated zero stop.

00:41:55.545 --> 00:41:58.745
And, you know, one
of our guys, uh.

00:41:59.110 --> 00:42:01.020
Or I should say a few
of our guys, none of

00:42:01.020 --> 00:42:03.940
our guys were saying
that it's difficult

00:42:04.029 --> 00:42:07.150
to get a really good,
true zero stop with a

00:42:07.150 --> 00:42:09.340
mechanical stop on zero.

00:42:09.640 --> 00:42:10.990
Or in the case of
this one, it actually

00:42:10.990 --> 00:42:12.940
allows you five clicks
beyond your zero, like

00:42:12.940 --> 00:42:15.100
our L tech zero stop
system and the razors.

00:42:15.580 --> 00:42:16.090
Um.

00:42:16.515 --> 00:42:17.835
But it's really
difficult to get that

00:42:17.835 --> 00:42:20.384
in a lightweight optic
and you know, make it

00:42:20.475 --> 00:42:22.634
reasonably affordable
and stuff like that.

00:42:22.995 --> 00:42:26.235
And so we went through
all these design phases

00:42:26.295 --> 00:42:27.884
and it just ended up
being something that got

00:42:27.884 --> 00:42:30.255
drawn up literally on
a napkin because I was

00:42:30.255 --> 00:42:32.505
standing there as it got
drawn up on a napkin,

00:42:32.505 --> 00:42:34.185
I saw the light bulb
come on and the dude

00:42:34.185 --> 00:42:36.495
was scrambling around
for anything he could

00:42:36.495 --> 00:42:37.605
write on and write with.

00:42:37.995 --> 00:42:38.505
And.

00:42:38.835 --> 00:42:41.685
I mean this year, this
is your stop system got

00:42:41.685 --> 00:42:44.175
developed and now we're
talking about something.

00:42:44.175 --> 00:42:45.975
And if you haven't
seen it, I mean,

00:42:45.975 --> 00:42:46.905
it's truly brilliant.

00:42:46.905 --> 00:42:47.715
It's, it's.

00:42:48.315 --> 00:42:51.555
So simple and easy
to make, easy to

00:42:51.555 --> 00:42:52.845
use, easy to set.

00:42:53.535 --> 00:42:56.654
It adds virtually no
cost at all to the scope.

00:42:56.654 --> 00:42:58.424
But it gives you an
invaluable feature

00:42:58.424 --> 00:42:59.384
for so many people.

00:42:59.805 --> 00:43:02.265
And, uh, it allowed us
to kind of have room in

00:43:02.265 --> 00:43:04.185
the budget for the scope
to still keep the scope

00:43:04.185 --> 00:43:05.024
at a reasonable cost.

00:43:05.024 --> 00:43:06.315
And we added
locking turrets

00:43:06.315 --> 00:43:07.935
to that or locking
elevation, terror.

00:43:07.935 --> 00:43:09.165
I mean, stuff like
that was able to

00:43:09.165 --> 00:43:10.575
happen because of
this innovation.

00:43:10.875 --> 00:43:12.165
And it's just
because some guy was

00:43:12.165 --> 00:43:12.975
thinking to himself.

00:43:13.225 --> 00:43:15.055
That scope means a zero
stop, but we need to

00:43:15.055 --> 00:43:17.455
do it lightweight and
you know, effectively

00:43:17.965 --> 00:43:18.505
for the money.

00:43:18.505 --> 00:43:20.275
And so, I mean it was,
it was really cool,

00:43:20.375 --> 00:43:21.145
that kind of stuff.

00:43:21.205 --> 00:43:22.945
That kind of stuff is
able to happen when you

00:43:22.945 --> 00:43:24.865
have people working down
there that are actually

00:43:24.865 --> 00:43:26.815
interested in the product
and its application.

00:43:26.845 --> 00:43:28.765
So that's fantastic.

00:43:28.855 --> 00:43:30.655
Is there anything that
I should be asking about

00:43:30.655 --> 00:43:31.705
before we wrap things up?

00:43:31.705 --> 00:43:33.235
Anything that you
want to get out there.

00:43:34.230 --> 00:43:34.890
Oh, man.

00:43:34.950 --> 00:43:38.009
Um, I guess, speaking
of Proctor leases

00:43:38.009 --> 00:43:40.350
and, you know, I think
in a couple of our

00:43:40.350 --> 00:43:42.210
different promotional
materials we've

00:43:42.210 --> 00:43:43.830
thrown out there, um.

00:43:44.670 --> 00:43:47.880
We've said this, but
it's been a pattern in

00:43:47.880 --> 00:43:50.850
the past sorta to do
big product launches

00:43:50.850 --> 00:43:53.060
for all the product that
you come out with in a

00:43:53.060 --> 00:43:54.510
given year, right at the
beginning of the year.

00:43:54.540 --> 00:43:56.820
So let's say, you know,
we were going to come out

00:43:56.820 --> 00:43:59.620
with, I'm truly speaking
hypothetically, here

00:43:59.620 --> 00:44:01.860
I am pulling a number
out of my butt, but you

00:44:01.860 --> 00:44:03.000
know, let's say we're
going to come out with 10

00:44:03.000 --> 00:44:04.530
new products this year.

00:44:04.980 --> 00:44:07.404
We would've announced
all 10 of them at the

00:44:07.404 --> 00:44:08.910
beginning of the year,
and then over the course

00:44:08.910 --> 00:44:10.290
of the year, they would
actually start shipping

00:44:10.290 --> 00:44:11.670
out, but people would
kind of already know

00:44:11.670 --> 00:44:12.360
that they existed.

00:44:12.780 --> 00:44:13.320
Um.

00:44:14.115 --> 00:44:15.405
Prior to them
actually shipping out?

00:44:15.405 --> 00:44:18.285
Well, uh, kind of doing
a new strategy here

00:44:18.315 --> 00:44:20.055
and, uh, you know,
there's a number of

00:44:20.055 --> 00:44:22.395
reasons we're doing
it, but you know, this

00:44:22.395 --> 00:44:25.005
year we came out with
the razor HD gen three,

00:44:25.215 --> 00:44:27.465
one to 10 rifle scope,
really awesome scope,

00:44:27.795 --> 00:44:29.475
a low power variable
that can actually do,

00:44:29.595 --> 00:44:31.245
I mean, pretty much
everything under the sun.

00:44:31.545 --> 00:44:33.915
You know, you've got the
razor LHT as at the time

00:44:33.915 --> 00:44:36.495
of this recording, which
is, you know, early on.

00:44:36.595 --> 00:44:38.665
2020 that just came out.

00:44:38.935 --> 00:44:40.915
Um, but you know, I think
at first some people

00:44:40.915 --> 00:44:42.385
were thrown off cause
they were thinking, Oh,

00:44:42.385 --> 00:44:44.125
a vortex slowed down,
you know, only one

00:44:44.125 --> 00:44:44.965
new product this year.

00:44:44.965 --> 00:44:46.255
Only two new
products this year.

00:44:46.465 --> 00:44:48.265
Well actually there's
a ton of new products

00:44:48.475 --> 00:44:49.855
that are going to
continue to come out.

00:44:49.855 --> 00:44:50.755
They're just going
to come out over the

00:44:50.755 --> 00:44:51.325
course of the year.

00:44:51.325 --> 00:44:53.935
So, um, definitely,
definitely don't

00:44:53.935 --> 00:44:54.895
want to fall asleep.

00:44:55.259 --> 00:44:57.509
On our social platforms
or anything like that.

00:44:57.509 --> 00:44:59.759
If you're interested
in really anything or

00:44:59.759 --> 00:45:00.870
you feel that there's
a product that we

00:45:00.870 --> 00:45:02.729
don't have yet, one, we
want to hear about it.

00:45:02.729 --> 00:45:05.640
We love hearing feedback,
but to also don't assume

00:45:05.640 --> 00:45:07.169
it's not in the works
or that just because

00:45:07.169 --> 00:45:08.939
we didn't announce
something in January that

00:45:08.939 --> 00:45:09.689
it might not come out.

00:45:10.515 --> 00:45:11.984
Still mid year or
something along

00:45:11.984 --> 00:45:12.525
those lines.

00:45:12.975 --> 00:45:16.424
Um, so yeah, uh, I'd
say just always keeping,

00:45:16.424 --> 00:45:18.165
uh, keeping an ear to
the ground over here.

00:45:18.165 --> 00:45:20.174
We, we love pushing
the boundaries and

00:45:20.174 --> 00:45:22.065
coming out with new
stuff all the time.

00:45:22.065 --> 00:45:24.884
And if you ever want
to, you know, message

00:45:24.884 --> 00:45:26.415
and or whatever,
and chat with us, we

00:45:26.415 --> 00:45:27.495
love doing that too.

00:45:27.525 --> 00:45:28.904
Um, can't tell
you how many.

00:45:29.060 --> 00:45:32.089
Times we've had
folks call in while

00:45:32.089 --> 00:45:32.779
they're at the range.

00:45:32.779 --> 00:45:34.209
We walk them through
their entire zero

00:45:34.220 --> 00:45:35.899
in process or
troubleshooting

00:45:36.109 --> 00:45:36.980
while they're there.

00:45:37.040 --> 00:45:38.689
Uh, you know, wow.

00:45:38.779 --> 00:45:39.439
I'm sure our.

00:45:40.020 --> 00:45:42.240
Some of our phone
conversations,

00:45:42.240 --> 00:45:43.320
we actually do
get the metrics.

00:45:43.320 --> 00:45:44.730
Sometimes you'll see
people that are on like

00:45:44.730 --> 00:45:46.260
two and a half hour
phone calls, and that's

00:45:46.260 --> 00:45:48.150
just, that's just the
way of life around here.

00:45:48.150 --> 00:45:51.690
But, you know, messages
via email, social media

00:45:51.690 --> 00:45:53.970
and all that stuff is
the same, same deal.

00:45:54.000 --> 00:45:56.190
Uh, we, we are
definitely here for you.

00:45:56.190 --> 00:45:58.350
So don't feel,
don't feel bashful

00:45:58.350 --> 00:45:59.340
or, or don't feel.

00:45:59.685 --> 00:46:02.445
You know, like, uh, like
I know sometimes I deal

00:46:02.445 --> 00:46:03.125
with certain things.

00:46:03.155 --> 00:46:05.415
I just think to myself,
I dread having to contact

00:46:05.415 --> 00:46:06.765
the company cause I
think to myself, I'm

00:46:06.765 --> 00:46:08.475
going to get thrown
to this ringer here.

00:46:08.685 --> 00:46:09.215
That's right.

00:46:09.645 --> 00:46:11.385
But yeah, we definitely,
we definitely don't

00:46:11.385 --> 00:46:12.015
want it to be like that.

00:46:12.015 --> 00:46:13.275
So hit us up anytime.

00:46:13.845 --> 00:46:14.475
That's exciting.

00:46:14.805 --> 00:46:16.095
Well, Jimmy, thank
you very much for

00:46:16.095 --> 00:46:17.685
being on the podcast
and really appreciate

00:46:17.685 --> 00:46:18.375
you making the time

00:46:18.765 --> 00:46:19.815
and it's absolutely
my pleasure.

00:46:19.815 --> 00:46:20.505
Thanks for having me.