Business in Focus

Coronavirus has put the relationship between companies, government, society and the public into the spotlight. More and more, businesses are being expected to help society solve the problems arising from the pandemic. And many are rising to the challenge, using their purpose to inspire positive action. In this episode, host Rowena Morris is joined by PwC Partners Emma Cox and Brenda Trenowden, who provide crisis leadership advice to our clients. They discuss why purpose matters now more than ever, and share practical tips to help businesses bring their purpose to life through their responses to COVID-19.

Show Notes

Coronavirus has put the relationship between companies, government, society and the public into the spotlight. More and more, businesses are being expected to help society solve the problems arising from the pandemic. And many are rising to the challenge, using their purpose to inspire positive action. In this episode, host Rowena Morris is joined by PwC Partners Emma Cox and Brenda Trenowden, who provide crisis leadership advice to our clients. They discuss why purpose matters now more than ever, and share practical tips to help businesses bring their purpose to life through their responses to COVID-19. 

What is Business in Focus?

Our podcast brings you our latest insights and practical advice, helping you navigate change with confidence. Hear from diverse voices - from the UK’s top business leaders to athletes, psychologists and politicians - on the issues that matter today.

For more expert insights, or to find transcripts for all our episodes, visit our website, at pwc.co.uk/businessinfocus