Empower Apps

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In this episode we talk with Ariel Michaeli of App Figures about integrating App Store Optimization with the marketing and development process of building an app.

Show Notes



  • Specialize in helping businesses build apps for iPhone, iPad, Mac and Apple Watch
  • 10 years of experience developing for a variety of Apple platform
  • Helping dev shops which lack experience with Apple platforms and Swift
Contact me if you need help today.

We have an opening for sponsors
  • Do you have a product or service which can target our ever growing community of developers as well as technology and business leaders? 
Contact me today if you are interested in sponsoring or go to our Patreon page.

App Store Optimization Basics

  • The Importance of Marketing
  • Why not depend on Today, Category, or Featured by Apple
  • How it helps established business as well as startups
  • 60% of downloads are directly from the App Store
  • You only have 20 seconds to capture your audience
  • AppFigures App Store Optimization Checklist

Key Differences between SEO and ASO

  • Backwards Engineering the Play Store/App Store vs. Google
  • ASO is restricted by the fields and parameters Apple or Google Play Store provides
  • People Search for Solutions on Google vs People Search for Apps on the App Store

What are the Components For Successful ASO?

What are Common Mistakes For Successful ASO?

  • Don't Optimize for Competitor Name
  • Don't Leave Your App Page Alone But Constantly Monitor
  • Don't Optimize for Only Your Competitor 

Apple Watch App Store and Heartwitch App Feedback

  • Understand Your Audience
  • Use Branding with Browser Window
  • Selling on the Apple Watch Store Makes the App Unique
  • Ask Apple to Feature
  • Reach Out To The Community

Social Media

Twitter - @brightdigit
Facebook - BrightDigit
LinkedIn - BrightDigit
Instagram - @brightdigit
Patreon - empowerappshow

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What is Empower Apps?

An exploration of Apple business news and technology. We talk about how businesses can use new technology to empower their business and employees, from Leo Dion, founder of BrightDigit.