App Store Optimization with Ariel Michaeli

In this episode we talk with Ariel Michaeli of App Figures about integrating App Store Optimization with the marketing and development process of building an app.

Show Notes

Guest

•  Ariel Michaeli  - Twitter @arielmichaeli
  • AppFigures - Twitter @appfigures
  • 360idev 2019 - App Store Optimization for the Rest of Us
  • AppFigures Guides
    • AppFigures App Store Optimization Checklist
    • How to Optimize Your Keywords List in App Store Connect
    • Optimizing Your App’s Name to Get More Downloads
    • How to Choose the Right Keywords for App Store Optimization

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App Store Optimization Basics

• The Importance of Marketing
• Why not depend on Today, Category, or Featured by Apple
• How it helps established business as well as startups
• 60% of downloads are directly from the App Store
• You only have 20 seconds to capture your audience
• AppFigures App Store Optimization Checklist

Key Differences between SEO and ASO

• Backwards Engineering the Play Store/App Store vs. Google
• ASO is restricted by the fields and parameters Apple or Google Play Store provides
• People Search for Solutions on Google vs People Search for Apps on the App Store

What are the Components For Successful ASO?

• Research for Correct Keywords 
• Apply Keywords based on Solutions the App Provides
  • Breakdown Keywords
  • Use the Correct Title and Subtitle Correctly
  • Title and Subtitle in the Apple App Store Are Rendered As One Sentence
  • How to Optimize Your Keywords List in App Store Connect
  • Optimizing Your App’s Name to Get More Downloads
  • How to Choose the Right Keywords for App Store Optimization
• Make Visuals Compelling Which Encourage Downloads
  • Videos Are Very Helpful
  • Give Your Screenshots Context and Use the Design of the App Page
    • User Jump
• Monitoring Keywords and Algorithm Changes
• Experiment with Emulated App Store Pages and A/B Testing

What are Common Mistakes For Successful ASO?

• Don't Optimize for Competitor Name
• Don't Leave Your App Page Alone But Constantly Monitor
• Don't Optimize for Only Your Competitor 

Apple Watch App Store and Heartwitch App Feedback

• Understand Your Audience
• Use Branding with Browser Window
• Selling on the Apple Watch Store Makes the App Unique
• Ask Apple to Feature
• Reach Out To The Community

Social Media

Twitter - @brightdigit

Facebook - BrightDigit

LinkedIn - BrightDigit

Instagram - @brightdigit
Patreon - empowerappshow

Thanks to our monthly supporters

• Tomáš Slíž
• Edward Sanchez
• Steven Lipton

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Creators & Guests

Host

Leo Dion

Swift developer for Apple devices and more; Founder of BrightDigit; husband and father of 6 adorable kids

Guest

Ariel from Appfigures

Apps are businesses! Building @appfigures and talking about #mobile #apps, #marketing, and #ASO.

What is Empower Apps?

An exploration of Apple business news and technology. We talk about how businesses can use new technology to empower their business and employees, from Leo Dion, founder of BrightDigit.