Privacy and marketing are like oil and water. But, it doesn't have to be that way.
In this talk with founder of Raze, Siobhan Solberg, we dive into, how we improve this relationship. Siobhan is an expert on both marketing and privacy and has worked on several projects involving both.
We talk about:
1️⃣ How privacy can help grow companies
2️⃣ How marketing and privacy can work together
3️⃣ What gets in the way of such collaboration and
4️⃣ What can be done to improve it.
My (Jacob Høedt Larsen) biggest take-aways from this talk:
✅ Marketing can help privacy communicate the things we do to build trust
✅ Many marketing people felt that privacy pulled the rug from under them.
✅ We need to understand, that we all serve the same user - that's really a common goal between privacy and marketing.
Share your take-aways with Jacob Høedt Larsen on Linkedin: https://www.linkedin.com/in/jacobhoedtlarsen/
Siobhan Solberg (https://www.linkedin.com/in/siobhans/) is the founder Raze. You should subscribe to her newsletter: https://siobhansolberg.com/newsletter
Your host: Jacob Høedt Larsen (https://www.linkedin.com/in/jacobhoedtlarsen/) is a privacy evangelist at Wired Relations. As well as hosting this podcast, he discusses and shares on privacy compliance on Linkedin daily.
Wired Relations is a privacy tool for GDPR and InfoSec Management. It helps you automate and collaborate on your privacy workflow to get trustworthy faster.
www.wiredrelations.com/datasustainability
What is Sustainable Compliance?
Welcome to the podcast: Sustainable Compliance.
Are you passionate about data protection, GDPR, information security, and general compliance? Then, this podcast is dedicated to you.
We delve into the intricacies of data protection and compliance. Join us as the host, Jacob Høedt Larsen, interviews experts and discusses the latest trends, insights, and advice within the realm of compliance. We also explore how we can reshape the way we think and organise ourselves around compliance, to forge a sustainable and viable path for processes.
Join the conversation and be a part of creating a more sustainable future for compliance.
Host: Jacob Høedt Larsen
By: Wired Relations - www.wiredrelations.com