Scott Kerr is joined by Hendrik Malinowski, CEO of French luxury automotive manufacturer Bugatti, a 115-year-old brand renowned for producing luxurious, well-crafted, multi-million dollar high-performance cars. Hendrik discusses the legacy of company's founder, automobile designer Ettore Bugatti and the marque's extraordinary rise to a world-class luxury brand. He also discusses why Bugatti vehicles are sold out well into the next couple years and doesn't see a slowdown, why expensive art and real estate investments are considered key competitors, ways it keeps ultra-wealthy customers engaged and loyal to the brand, and why the new $4 million hybrid hypercar Tourbillon takes its name from the watchmaking world. Plus: Why he feels an electric-powered Bugatti vehicle doesn't lose its soulful connection to the driver
Featuring: Hendrik Malinowski, Managing Director at Bugatti Automobiles (bugatti.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Email: scott@silvertoneconsulting.com
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What is The Luxury Item with Scott Kerr?
The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.