Zero Ambitions Podcast

In this episode, we are joined by Attzaz Rashid (Barratt London) and Joel Callow (Beyond Carbon) to talk about Barratt London's move into Passive House.

It was a chance to get into what attracted Barratt to developing this Lo-E homes proposition and how they came to feel confident about committing to deliver certified Passive House apartments, the team effort that's been employed to make it work, and the way this change has brought about a renewed enthusiasm for the job in some of the project's participants.

It's a really interesting exploration of how the rigour and challenges of Passive House has affected Barratt's approach to high-density building, and how the Passive House approach has come to be recognised as advantageous to Barratt, in all sorts of ways. 

Finally, the critique of M&E design that's made late on in the episode is not a Barratt critique—as Az makes abundantly clear—this is one founded in Joel’s experience of inheriting issues that require Beyond Carbon’s expertise for their resolution.



Notes from the show

**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this podcast, and it's quite a lot of work, so we have to promote the day jobs.
  • Follow us on the Zero Ambitions LinkedIn page (we still don't have a proper website)
  • Jeff and Dan about Zero Ambitions Partners (the consultancy) for help with positioning and communications strategy, customer/user research and engagement strategy, carbon calculations and EPDs – we're up to all sorts
  • Subscribe and advertise with Passive House Plus (UK edition here too)
  • Check Lloyd Alter's Substack: Carbon Upfront
  • Join ACAN
  • Join the AECB 
  • Join the IGBC
  • Check out Her Retrofit Space, the renovation and retrofit platform for women



**END OF SELF-PROMOTING CALLS TO ACTION**



What is Zero Ambitions Podcast?

Zero Ambitions is a consultancy and weekly podcast about sustainability and the built environment.

We find interesting and experienced guests who know what they're talking about, usually to discuss how we navigate the complexity of decarbonisation and sustainability in the built environment and its many related sectors.

Hosted by Jeff Colley and Dan Hyde, publishers of Passive House Plus magazine (UK and Ireland), the podcast has now grow into a consultancy, Zero Ambitions Partners.

The consultancy specialises in defensible sustainability communications. We create the strategy that makes built environment leaders stand out, enabling them to occupy positions that are distinct and defensible.

As with the podcast itself, we help organisations to communicate about what they do and the value that they offer. Usually, this means strategies to change a conversation from price to value and how to futureproof an offer with evidence that makes its claims watertight.

If you're a leader, or want to become one, we help you to make sense of where you stand in your sector, how to improve your positioning, how to communicate this to the market you operate in, and how to highlight the difference between you and your peer group.

If you can engage your value chain by speaking about what matters to them, you can educate your key stakeholders and turn them into evangelists for your cause.

Book a ‘ZAP Defensibility Audit’, but brace yourself
- Uncover value and opportunities that you may 
not have recognised
- Find out if your sustainability claims are defensible
- Find out if your claims are too meek
- Change the conversation from price to value