It's Marketing's Fault

Send us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Sarah Noel Block, founder of Tiny Marketing, about effective marketing strategies for B2B service providers. Sarah shares her journey from corporate marketing to creating a streamlined marketing framework that simplifies sales for founder-led businesses. She emphasizes the importance of building referral partnerships, leveraging core content like podcasts, and hosting virtual events to foster c...

Show Notes

Know who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com/try

Send us a Text Message.

In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Sarah Noel Block, founder of Tiny Marketing, about effective marketing strategies for B2B service providers.

Sarah shares her journey from corporate marketing to creating a streamlined marketing framework that simplifies sales for founder-led businesses.

She emphasizes the importance of building referral partnerships, leveraging core content like podcasts, and hosting virtual events to foster client relationships.

Sarah also discusses the significance of owning media channels, such as email lists, and maintaining authenticity to attract the right clients.

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And a special thank you to Leadfeeder for sponsoring this episode.

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com

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Creators & Guests

Host
Eric Rutherford
Eric is the founder of Build That Podcast, a podcast production agency focused on the B2B marketplace

What is It's Marketing's Fault?

Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not. 

Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way. 


As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence.  If you go back and listen to earlier episode (those before November 2023) you will hear that name. Don't worry--it's good content too. :)