Content, Briefly

Link to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/

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In this episode of Content Briefly, we’ve interviewed Becky Lawlor, Founder, and Chief Research & Content Officer at Redpoint, and discussed her B2B buyers guide, her findings, and more.

This episode is brought to you by our friends at Duckbill. Use code SUPERPATH for 50% off for the first two months.

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Timestamps:

00:00 Intro
03:09 Who is Becky Lawlor?
04:05 The role of original research in thought leadership content.
05:40 The rise of data-driven content.
07:55 Becky's B2B Buyer Guide report.
10:48 Challenges and benefits of original research.
13:23 In-house vs third-party reports.
17:18 The execution challenges of original research.
20:30 Gated vs. open access to original research.
24:13 Research sources: product and third-party data.
27:24 AI in content creation and original research.
31:08 Learn more about Becky and Redpoint and get in touch.
32:00 Outro

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Useful Links:

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Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

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Creators & Guests

Host
Jimmy Daly
Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.