Send us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Rita Richa, founder and executive producer of Reignite Media and host of the Bippity Boppity Business podcast. Rita shares her insights on the importance of process in podcasting, drawing from her unique background in musical theater to emphasize audience connection and storytelling. They discuss the evolving landscape of B2B podcasting, the rise of video content, and the role of influencers. Rit...
In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Rita Richa, founder and executive producer of Reignite Media and host of the Bippity Boppity Business podcast.
Rita shares her insights on the importance of process in podcasting, drawing from her unique background in musical theater to emphasize audience connection and storytelling. They discuss the evolving landscape of B2B podcasting, the rise of video content, and the role of influencers.
Rita also offers practical advice on leveraging podcasts for lead generation and maintaining long-term engagement with guests. Tune in for a blend of strategic tips and creative inspiration.
Reignite Media
LinkedIn
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1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
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I use Riverside.fm for recording my podcast.
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LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
There are affiliate links above.
Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not.
Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way.
As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence. If you go back and listen to earlier episode (those before November 2023) you will hear that name. Don't worry--it's good content too. :)