Increasingly Brand's are looking at podcasts as a way to communicate in authentic and human ways. How do you communicate your brand through a podcast? It may be easy if you are a cool funky tech brand, but what if, for example, you are Government or a management consultancy or an IT services company. It doesn't come naturally.
But the good news is there are great stories within all brands and my next guest on the XL podcast Prarthana Sibal who heads up client services for Pikkal & Co, who works on podcasts, such as UBS. Deloitte, UTI investment India and so on. She'll share her experience on the podcast in the next 30 minutes to help you understand how you can turn all that wealth of conversations, people and content inside your brand and your organization into an engaging podcast.
Stick around for podcasting, for brands with me, Graham brown and my guests Prarthana Sibal
Produced by Pikkal & Co - Award-Winning Podcast Agency.
The XL Podcast by Graham Brown showcases conversations with Authentic Leaders in business and society. By creating conversations not interviews, XL highlights Leaders in their own words, without PR spin or handlers. XL brings regular hard-hitting insights and transformative journeys outside the comfort zone of regular business.
Previous XL guests include Tony Fernandes (CEO AirAsia), Howard Yu (Author & Professor of IMD), Rod Drury (CEO Founder Xero), Hal Bosher (CEO Yoma Bank), Jiawen Ngeow (Successful entrepreneur with $25m exits), Mun Ching Yap (Head of The Air Asia Foundation), Sahar Hashemi (Founder of Costa Coffee and named in The Independent on Sunday as one of The "20 most powerful women in Britain”), Lewis Pugh ("The Human Polar Bear”, UN Patron of The Oceans and World Record holding Swimmer) and Rob Nail (CEO of Singularity University)