1 00:00:00,020 --> 00:00:02,330 Carol Cox: What kind of speakers, get the best audience 2 00:00:02,330 --> 00:00:04,580 feedback and referrals to more speaking 3 00:00:04,580 --> 00:00:06,320 opportunities. That's what we're talking 4 00:00:06,320 --> 00:00:08,090 about on today's episode of the Speaking 5 00:00:08,090 --> 00:00:09,350 Your Brand podcast. 6 00:00:13,250 --> 00:00:15,860 More and more women are making an impact by 7 00:00:15,860 --> 00:00:18,590 starting businesses, running for office and 8 00:00:18,590 --> 00:00:20,570 speaking up for what matters. 9 00:00:20,600 --> 00:00:22,850 With my background as a TV political 10 00:00:22,850 --> 00:00:25,700 analyst, entrepreneur and speaker, I 11 00:00:25,700 --> 00:00:28,190 interview and coach purpose driven women to 12 00:00:28,190 --> 00:00:30,680 shape their brands, grow their companies, 13 00:00:30,680 --> 00:00:33,320 and become recognized as influencers in 14 00:00:33,320 --> 00:00:36,680 their field. This is speaking your brand, 15 00:00:36,680 --> 00:00:39,170 your place to learn how to persuasively 16 00:00:39,170 --> 00:00:42,560 communicate your message to your audience. 17 00:00:43,100 --> 00:00:45,140 Welcome to the Speaking Your Brand podcast. 18 00:00:45,170 --> 00:00:46,400 I'm your host, Carol Cox. 19 00:00:46,400 --> 00:00:48,350 We are wrapping up the series we've been 20 00:00:48,350 --> 00:00:50,570 doing called Speak With Confidence. 21 00:00:50,570 --> 00:00:52,670 My goal has been to get you to think about 22 00:00:52,670 --> 00:00:55,040 speaking in a different way than you have, 23 00:00:55,040 --> 00:00:57,650 and to improve your skills as a speaker. 24 00:00:57,680 --> 00:01:00,290 Last week, I talked about why I no longer 25 00:01:00,290 --> 00:01:02,480 teach from the stage and what I recommend 26 00:01:02,480 --> 00:01:05,030 instead. The week before was about claiming 27 00:01:05,030 --> 00:01:06,740 your identity as a speaker and your thought 28 00:01:06,740 --> 00:01:08,870 leader. And then we started this series a 29 00:01:08,870 --> 00:01:11,570 few weeks ago with impromptu speaking and 30 00:01:11,570 --> 00:01:14,000 how to improve your impromptu speaking 31 00:01:14,000 --> 00:01:15,860 skills. Now, I know when you speak at 32 00:01:15,860 --> 00:01:17,870 conferences and events, you want to do a 33 00:01:17,870 --> 00:01:20,630 great job. You want to get great feedback 34 00:01:20,630 --> 00:01:22,880 from the audience, and you want to get 35 00:01:22,880 --> 00:01:25,550 referrals and invitations to other speaking 36 00:01:25,550 --> 00:01:27,920 engagements. That's how I've gotten the 37 00:01:27,920 --> 00:01:30,290 majority of the speaking invitations I've 38 00:01:30,290 --> 00:01:32,060 received over the years. 39 00:01:32,060 --> 00:01:34,670 Event organizers are oftentimes in the 40 00:01:34,670 --> 00:01:37,490 audience at events, and so they will then 41 00:01:37,490 --> 00:01:39,740 come up to you afterwards or reach out to 42 00:01:39,740 --> 00:01:41,540 you afterwards. If you do a great job and 43 00:01:41,540 --> 00:01:43,370 invite you to speak at their event, they 44 00:01:43,370 --> 00:01:45,980 also refer speakers to each other. 45 00:01:45,980 --> 00:01:47,720 That's why it's so important to get on the 46 00:01:47,720 --> 00:01:50,060 speaking circuit, to start speaking and to 47 00:01:50,060 --> 00:01:51,200 do a great job. 48 00:01:51,200 --> 00:01:53,690 So what kind of speaker gets the best 49 00:01:53,690 --> 00:01:55,850 audience feedback and gets referrals to 50 00:01:55,850 --> 00:01:57,380 other speaking opportunities? 51 00:01:57,380 --> 00:01:59,600 Now, you may think it's the most energetic 52 00:01:59,600 --> 00:02:02,450 speaker, or the funniest speaker, or the 53 00:02:02,450 --> 00:02:04,850 speaker with the best story, or the speaker 54 00:02:04,850 --> 00:02:06,080 with the best slides. 55 00:02:06,080 --> 00:02:08,210 Now, those qualities are definitely 56 00:02:08,210 --> 00:02:11,120 important, but that's not necessarily the 57 00:02:11,120 --> 00:02:15,710 case. Great speakers spark curiosity. 58 00:02:15,710 --> 00:02:17,960 They encourage their audiences to look at 59 00:02:17,960 --> 00:02:20,300 things in a new or different way. 60 00:02:20,300 --> 00:02:21,560 They're engaging. 61 00:02:21,560 --> 00:02:23,960 They capture the audience's attention, they 62 00:02:23,960 --> 00:02:26,750 hold their attention, and they're inspiring 63 00:02:26,750 --> 00:02:28,790 and they spark new ideas. 64 00:02:28,790 --> 00:02:30,800 So that's what we're going to talk about in 65 00:02:30,800 --> 00:02:32,090 today's episode. 66 00:02:32,120 --> 00:02:34,310 And this came about because a few months 67 00:02:34,310 --> 00:02:36,560 ago, I was on a zoom call with a client. 68 00:02:36,560 --> 00:02:38,990 I was helping her prepare a short speech she 69 00:02:38,990 --> 00:02:41,270 was going to give at a ceremony where her 70 00:02:41,270 --> 00:02:43,760 company was being awarded business of the 71 00:02:43,760 --> 00:02:45,410 year, which is pretty amazing. 72 00:02:45,410 --> 00:02:47,780 We were going through the remarks that she 73 00:02:47,780 --> 00:02:50,450 had drafted and they were lovely. 74 00:02:50,450 --> 00:02:53,450 She was centering the award on her team and 75 00:02:53,450 --> 00:02:55,700 how much they've been there for each other 76 00:02:55,700 --> 00:02:57,980 during all the ups and downs, as she 77 00:02:57,980 --> 00:03:00,470 described it in the business that year. 78 00:03:00,620 --> 00:03:03,080 And then she said to me, Carol, but there's 79 00:03:03,080 --> 00:03:05,060 this guy who's going to be going up before 80 00:03:05,060 --> 00:03:07,520 me at that event, and he's really 81 00:03:07,520 --> 00:03:10,010 charismatic and high energy, and I just feel 82 00:03:10,010 --> 00:03:11,810 like I have to match that, and I know I'm 83 00:03:11,810 --> 00:03:14,960 not going to. And I looked at her and I said 84 00:03:14,960 --> 00:03:18,080 to her, you don't have to be anyone other 85 00:03:18,080 --> 00:03:20,300 than exactly who you are. 86 00:03:20,330 --> 00:03:23,420 The very reason you're getting this award is 87 00:03:23,420 --> 00:03:26,390 because of the caring, compassionate, down 88 00:03:26,390 --> 00:03:29,570 to earth CEO and leader that you are. 89 00:03:29,600 --> 00:03:32,690 That's your natural speaking style, and 90 00:03:32,690 --> 00:03:34,910 that's what we want to come across. 91 00:03:34,910 --> 00:03:38,540 We want you to be authentic to who you are. 92 00:03:39,450 --> 00:03:41,100 And a lot of times as women, we think we 93 00:03:41,100 --> 00:03:44,010 have to mimic men or mimic other speakers. 94 00:03:44,010 --> 00:03:46,350 We've seen. And I talked about this on these 95 00:03:46,350 --> 00:03:49,260 previous episodes in this series, and I've 96 00:03:49,260 --> 00:03:50,970 worked with hundreds of speakers over the 97 00:03:50,970 --> 00:03:54,300 years, from Ted speakers to keynote speakers 98 00:03:54,300 --> 00:03:56,550 to women who do business presentations. 99 00:03:56,550 --> 00:03:58,980 And what I have seen time and time again is 100 00:03:58,980 --> 00:04:01,140 that everyone has a different speaking and 101 00:04:01,140 --> 00:04:02,670 communication style. 102 00:04:02,670 --> 00:04:05,190 And you know what? That is fantastic. 103 00:04:05,190 --> 00:04:08,310 Otherwise, as audiences, we would be really 104 00:04:08,310 --> 00:04:10,770 bored if everyone were exactly the same. 105 00:04:11,270 --> 00:04:13,040 So we're going to talk about how to be the 106 00:04:13,040 --> 00:04:16,070 best version of you as a speaker, not anyone 107 00:04:16,070 --> 00:04:18,290 else. That's what's going to set you apart. 108 00:04:18,290 --> 00:04:20,540 And at the end, I'm going to talk about the 109 00:04:20,540 --> 00:04:22,790 very rapid advances in artificial 110 00:04:22,790 --> 00:04:25,730 intelligence and how being authentically you 111 00:04:25,730 --> 00:04:27,770 is even more important than ever. 112 00:04:27,770 --> 00:04:29,450 I'm also going to talk at the end of the 113 00:04:29,450 --> 00:04:32,510 episode about our Build Your Speaking 114 00:04:32,510 --> 00:04:34,460 confidence workshop that we're holding on 115 00:04:34,460 --> 00:04:36,800 June 13th, so it's coming up very soon. 116 00:04:36,800 --> 00:04:38,900 I have a special coupon code for you to save 117 00:04:38,900 --> 00:04:41,810 $100 on this online workshop, so I'll share 118 00:04:41,810 --> 00:04:43,700 that at the end of the episode. 119 00:04:43,700 --> 00:04:45,620 Now let's get on with the show. 120 00:04:46,640 --> 00:04:48,920 At our in-person retreats and workshops. 121 00:04:48,920 --> 00:04:51,740 One of the things we do is show clips from a 122 00:04:51,740 --> 00:04:54,380 variety of women's speakers to show the 123 00:04:54,380 --> 00:04:57,020 range of speaking styles and how effective 124 00:04:57,020 --> 00:04:59,870 each style is, that you don't have to be a 125 00:04:59,870 --> 00:05:01,490 certain mold of a speaker. 126 00:05:01,490 --> 00:05:04,160 So we look at Amy Cuddy, who I call our 127 00:05:04,160 --> 00:05:06,530 stellar scholar speaker archetype. 128 00:05:06,530 --> 00:05:08,210 She's a Harvard professor. 129 00:05:08,210 --> 00:05:11,450 She has a great Ted talk about building 130 00:05:11,450 --> 00:05:13,700 confidence and power, posing in the research 131 00:05:13,700 --> 00:05:15,770 she did around that and in the TEDx talk 132 00:05:15,770 --> 00:05:19,460 that she gave, she's very amiable and she 133 00:05:19,460 --> 00:05:21,800 jokes with the audience, even though she's a 134 00:05:21,800 --> 00:05:23,540 stellar scholar. So she still brings those 135 00:05:23,540 --> 00:05:25,070 elements to that. 136 00:05:25,100 --> 00:05:28,190 Lilly Singh is a well known YouTuber. 137 00:05:28,190 --> 00:05:31,010 She is our provocative performer, speaker, 138 00:05:31,010 --> 00:05:33,590 archetype and her TEDx talk, she's wearing 139 00:05:33,590 --> 00:05:37,280 this beautiful pink bright pantsuit. 140 00:05:37,280 --> 00:05:39,920 She has props on the stage with a table and 141 00:05:39,920 --> 00:05:42,560 a chair. She's incredible at telling stories 142 00:05:42,560 --> 00:05:44,930 and also using humor to make her point. 143 00:05:44,930 --> 00:05:46,610 And then we have Shonda Rhimes, the 144 00:05:46,610 --> 00:05:48,950 showrunner from TV series like Grey's 145 00:05:48,950 --> 00:05:51,230 Anatomy, and she is our spellbinding 146 00:05:51,230 --> 00:05:52,790 storyteller speaker archetype. 147 00:05:52,790 --> 00:05:55,130 And no surprise, because she is a show runner 148 00:05:55,130 --> 00:05:57,500 and she writes all of those TV episodes. 149 00:05:57,620 --> 00:05:59,780 But what's interesting about Shonda Rhimes 150 00:05:59,780 --> 00:06:03,500 TEDx talk is that unlike Lilly Singh, who 151 00:06:03,500 --> 00:06:05,630 was very interactive, she moves around the 152 00:06:05,630 --> 00:06:08,750 stage a lot. Shonda Rhimes just stays in one 153 00:06:08,750 --> 00:06:10,430 spot. She even says at the beginning of her 154 00:06:10,430 --> 00:06:11,930 talk that she doesn't consider herself a 155 00:06:11,930 --> 00:06:15,020 public speaker. She feels nervous about it, 156 00:06:15,020 --> 00:06:17,960 but she's still really effective in her 157 00:06:17,960 --> 00:06:21,470 speaking style because she uses the natural 158 00:06:21,470 --> 00:06:23,870 storytelling strengths that she has. 159 00:06:23,990 --> 00:06:25,760 And then, of course, there's Brene Brown, 160 00:06:25,760 --> 00:06:27,470 who I would put under the fabulous 161 00:06:27,470 --> 00:06:31,190 facilitator speaker archetype because she 162 00:06:31,190 --> 00:06:33,260 does a lot of workshops, she does a lot of 163 00:06:33,260 --> 00:06:35,690 trainings at companies, so she's great at 164 00:06:35,690 --> 00:06:37,940 engaging the audience, but she also brings 165 00:06:37,940 --> 00:06:41,060 in the storytelling aspects as well as her 166 00:06:41,060 --> 00:06:43,520 research. So that's why I show these range 167 00:06:43,520 --> 00:06:46,040 of speaking styles at our in-person events, 168 00:06:46,040 --> 00:06:48,020 because I want the women attending to see 169 00:06:48,020 --> 00:06:49,850 that they don't have to be like any 170 00:06:49,850 --> 00:06:51,080 particular one. 171 00:06:51,080 --> 00:06:53,810 They can take what they naturally do and 172 00:06:53,810 --> 00:06:56,090 amplify that. And I'll include links to 173 00:06:56,090 --> 00:06:58,070 those four TEDx talks that I just described. 174 00:06:58,070 --> 00:06:59,480 I'll include links to those in the show 175 00:06:59,480 --> 00:07:00,830 notes, which you can get a speaking your 176 00:07:00,830 --> 00:07:02,030 brand.com slash. 177 00:07:02,030 --> 00:07:05,840 393 now why are Amy Cuddy, Lilly Singh, 178 00:07:05,840 --> 00:07:08,000 Shonda Rhimes, Brene Brown and other 179 00:07:08,000 --> 00:07:10,820 speakers that you may have seen and admire? 180 00:07:10,820 --> 00:07:13,760 Why do we resonate so much with them? 181 00:07:13,760 --> 00:07:16,850 Because their speaking style is authentic to 182 00:07:16,850 --> 00:07:19,400 them. It's authentic to that particular 183 00:07:19,400 --> 00:07:21,260 speaker. So let's take a look at the 184 00:07:21,260 --> 00:07:23,660 qualities that the best speakers have in 185 00:07:23,660 --> 00:07:25,340 common. So I've already mentioned a few of 186 00:07:25,340 --> 00:07:28,250 them, which is storytelling and humor. 187 00:07:28,400 --> 00:07:30,920 No matter what speaker archetype you are. 188 00:07:30,920 --> 00:07:33,020 And by the way, you can find out which of 189 00:07:33,020 --> 00:07:35,270 the four you are by taking our free ten 190 00:07:35,270 --> 00:07:36,740 question quiz and speaking your 191 00:07:36,740 --> 00:07:40,400 brand.com/quiz. So no matter what archetype 192 00:07:40,400 --> 00:07:42,950 you are, you want to always be leading with 193 00:07:42,950 --> 00:07:45,710 story, incorporating story into your talks, 194 00:07:45,710 --> 00:07:47,810 and finding places for humor. 195 00:07:47,810 --> 00:07:50,150 Because humor is so important to either 196 00:07:50,150 --> 00:07:53,330 lighten a heavier moment or a heavier story 197 00:07:53,330 --> 00:07:54,830 that you just told, or just have that 198 00:07:54,830 --> 00:07:57,050 bonding moment with the audience. 199 00:07:57,050 --> 00:08:00,410 Also, the best speakers are conversational. 200 00:08:00,410 --> 00:08:04,070 If you tend to write out your presentations 201 00:08:04,070 --> 00:08:06,080 word for word, or you look at the notes on 202 00:08:06,080 --> 00:08:08,180 your slides when you're presenting, you're 203 00:08:08,180 --> 00:08:11,300 losing that conversational nature that you 204 00:08:11,300 --> 00:08:12,890 can have with your audience. 205 00:08:12,890 --> 00:08:14,630 If you think about if you're sitting in the 206 00:08:14,630 --> 00:08:16,640 audience, would you rather have someone read 207 00:08:16,640 --> 00:08:19,010 to you a paper that they've written, or 208 00:08:19,010 --> 00:08:20,360 would you rather just have them have a 209 00:08:20,360 --> 00:08:22,220 conversation with you? I know I would rather 210 00:08:22,220 --> 00:08:25,520 have the conversation, so for sure, no 211 00:08:25,520 --> 00:08:27,110 matter what your speaker archetype, no 212 00:08:27,110 --> 00:08:29,090 matter what your natural communication 213 00:08:29,090 --> 00:08:30,470 strengths are, you want to make sure that 214 00:08:30,470 --> 00:08:32,060 you're making it conversational, that you're 215 00:08:32,060 --> 00:08:33,620 incorporating story, and that you're 216 00:08:33,620 --> 00:08:36,140 integrating humor where appropriate. 217 00:08:36,170 --> 00:08:39,110 Now, here are the other things that the best 218 00:08:39,110 --> 00:08:42,470 speakers have in common is they have clarity 219 00:08:42,470 --> 00:08:44,930 in their mission, their values, and 220 00:08:44,930 --> 00:08:46,880 therefore in their message. 221 00:08:46,880 --> 00:08:48,560 So no matter if they have five minutes to 222 00:08:48,560 --> 00:08:51,980 prepare to give a short speech or a TV 223 00:08:51,980 --> 00:08:53,810 interview or a podcast interview, or they 224 00:08:53,810 --> 00:08:55,820 have five weeks to prepare for a 225 00:08:55,820 --> 00:08:58,040 presentation or even five months to prepare. 226 00:08:58,040 --> 00:08:59,870 They are so clear on their mission and their 227 00:08:59,870 --> 00:09:02,060 values that therefore they know that they're 228 00:09:02,060 --> 00:09:04,790 going to be able to articulate their message 229 00:09:04,790 --> 00:09:07,340 well. I was on the TV news the other week. 230 00:09:07,340 --> 00:09:10,070 I was called in to talk about the 231 00:09:10,070 --> 00:09:12,890 presidential election and the impact that 232 00:09:12,890 --> 00:09:15,350 here in Florida, the abortion amendment will 233 00:09:15,350 --> 00:09:18,620 have. So I knew going into that TV interview 234 00:09:18,620 --> 00:09:21,440 that my message that I wanted to make sure 235 00:09:21,440 --> 00:09:24,680 that I can conveyed was how important it is 236 00:09:24,680 --> 00:09:27,260 that women have access to reproductive 237 00:09:27,260 --> 00:09:30,020 health care and the fundamental right to 238 00:09:30,020 --> 00:09:32,540 choose. So I made sure that the very first 239 00:09:32,540 --> 00:09:34,460 question they asked me about that I put that 240 00:09:34,460 --> 00:09:36,290 in and that the very, very end of the 241 00:09:36,290 --> 00:09:38,630 interview, I made sure to mention that 242 00:09:38,630 --> 00:09:40,820 again, because I was very clear on my values 243 00:09:40,820 --> 00:09:42,380 and the message that I wanted to share. 244 00:09:42,380 --> 00:09:44,210 So that's the first thing, is having clarity 245 00:09:44,210 --> 00:09:45,590 in your mission, your values and your 246 00:09:45,590 --> 00:09:48,300 message. The second thing, as far as the 247 00:09:48,300 --> 00:09:50,430 quality is the best speakers have in common. 248 00:09:50,460 --> 00:09:52,410 The second thing is belief. 249 00:09:52,440 --> 00:09:54,870 Belief in themselves that they have 250 00:09:54,870 --> 00:09:57,630 something important and helpful to share 251 00:09:57,630 --> 00:09:58,920 with their audiences. 252 00:09:58,920 --> 00:10:01,230 They believe in their message, and they're 253 00:10:01,230 --> 00:10:02,940 also curious. They're curious about 254 00:10:02,940 --> 00:10:04,950 themselves, about other people, and about 255 00:10:04,950 --> 00:10:07,380 the world. I think about the Tedwomen 256 00:10:07,380 --> 00:10:09,720 conference that I went to last fall, and the 257 00:10:09,720 --> 00:10:12,840 30 plus women speakers who I saw on that 258 00:10:12,840 --> 00:10:14,610 stage over those three days. 259 00:10:14,610 --> 00:10:16,290 And you could tell because they were 260 00:10:16,290 --> 00:10:17,670 standing there, a lot of them had written 261 00:10:17,670 --> 00:10:19,770 books. They've been doing this work for a 262 00:10:19,770 --> 00:10:20,820 very long time. 263 00:10:20,820 --> 00:10:23,130 How convicted they were in their message, 264 00:10:23,130 --> 00:10:25,770 the belief that they had of how important it 265 00:10:25,770 --> 00:10:28,830 was, not in a dogmatic way, but in the way 266 00:10:28,830 --> 00:10:31,800 of they were the messenger for this idea. 267 00:10:31,800 --> 00:10:34,770 They're the messenger for this message to 268 00:10:34,770 --> 00:10:37,320 share. So that's the second thing, is belief 269 00:10:37,320 --> 00:10:38,700 in yourself that you have something 270 00:10:38,700 --> 00:10:40,350 important and helpful to share. 271 00:10:40,380 --> 00:10:43,140 The third thing which I've mentioned already 272 00:10:43,140 --> 00:10:44,550 is authenticity. 273 00:10:44,550 --> 00:10:46,860 The best speakers don't try to be someone 274 00:10:46,860 --> 00:10:50,100 else. They embrace their natural style and 275 00:10:50,100 --> 00:10:52,920 personality, but then they look to amplify 276 00:10:52,920 --> 00:10:54,390 it. A couple of weeks ago, I had the 277 00:10:54,390 --> 00:10:56,610 pleasure to see one of my clients, Katie 278 00:10:56,610 --> 00:10:58,350 Anderson. She's been on the podcast a couple 279 00:10:58,350 --> 00:10:59,760 of times before, and I'll include links in 280 00:10:59,760 --> 00:11:01,920 the show notes. I had an opportunity to see 281 00:11:01,920 --> 00:11:04,440 her deliver a keynote at a conference here 282 00:11:04,440 --> 00:11:05,700 in Orlando, where I lived. 283 00:11:05,700 --> 00:11:07,320 So she had flown into Orlando. 284 00:11:07,320 --> 00:11:09,150 We spent the day together, so I watched her 285 00:11:09,150 --> 00:11:10,710 deliver that keynote, and then she also got 286 00:11:10,710 --> 00:11:13,590 an award that evening for a book that she 287 00:11:13,590 --> 00:11:15,180 had written a couple years ago. 288 00:11:15,180 --> 00:11:17,850 And after her keynote, it was lunch time and 289 00:11:17,850 --> 00:11:19,170 she had to go to a book signing. 290 00:11:19,170 --> 00:11:21,120 So I just went to the lunch line. 291 00:11:21,120 --> 00:11:22,710 I was getting my lunch, and I and I found a 292 00:11:22,710 --> 00:11:24,690 table just to sit with some people at the 293 00:11:24,690 --> 00:11:26,370 conference and get to know them. 294 00:11:26,370 --> 00:11:29,070 And so I was kind of listening for feedback 295 00:11:29,070 --> 00:11:31,140 from the event attendees about what they 296 00:11:31,140 --> 00:11:33,600 thought about Katie's talk, and what I heard 297 00:11:33,600 --> 00:11:37,470 was how memorable her stories were time and 298 00:11:37,470 --> 00:11:39,480 time again. That's what stood out were the 299 00:11:39,480 --> 00:11:42,240 stories. And also I heard how fun it was, 300 00:11:42,240 --> 00:11:44,520 how original it was, and how much it felt 301 00:11:44,520 --> 00:11:45,900 like Katie, because some of the people in 302 00:11:45,900 --> 00:11:47,340 the audience, they've known Katie for a 303 00:11:47,340 --> 00:11:49,620 while from going to similar events. 304 00:11:49,620 --> 00:11:50,940 So it really felt like Katie. 305 00:11:50,940 --> 00:11:53,340 I think that's the best compliment you can 306 00:11:53,340 --> 00:11:55,860 get as a speaker is that when you deliver a 307 00:11:55,860 --> 00:11:57,510 talk, especially in front of an audience of 308 00:11:57,510 --> 00:12:00,030 hundreds, that it still feels like you. 309 00:12:00,030 --> 00:12:03,540 Now I'm going to contrast that with a online 310 00:12:03,540 --> 00:12:06,090 presentation that I saw just a few weeks ago 311 00:12:06,090 --> 00:12:08,850 by Tim Cook, who is the CEO of Apple. 312 00:12:08,850 --> 00:12:10,770 This was for one of the Apple events where 313 00:12:10,770 --> 00:12:13,200 they I think they were debuting their latest 314 00:12:13,200 --> 00:12:14,640 version of the iPad. 315 00:12:14,640 --> 00:12:17,550 As I was watching Tim Cook, all I could 316 00:12:17,550 --> 00:12:20,430 think to myself was he was trying so hard to 317 00:12:20,430 --> 00:12:21,870 channel Steve Jobs. 318 00:12:21,870 --> 00:12:24,780 Steve Jobs is well known for having been an 319 00:12:24,780 --> 00:12:26,040 incredible presenter. 320 00:12:26,040 --> 00:12:28,710 He knew how to pause in the right places and 321 00:12:28,710 --> 00:12:31,350 how to bring the audience along the journey 322 00:12:31,350 --> 00:12:33,540 and have them anticipate what was coming 323 00:12:33,540 --> 00:12:37,200 next. Tim Cook tried to do that and it felt 324 00:12:37,200 --> 00:12:38,880 really off again. 325 00:12:38,880 --> 00:12:41,040 That was like cognitive dissonance. 326 00:12:41,040 --> 00:12:42,330 It felt incongruent. 327 00:12:42,330 --> 00:12:44,910 It didn't feel authentic to who he is. 328 00:12:44,910 --> 00:12:47,190 It was almost like he had put on someone 329 00:12:47,190 --> 00:12:49,230 else's clothes that didn't fit, and he just 330 00:12:49,230 --> 00:12:51,750 kind of seemed uncomfortable, which made me 331 00:12:51,750 --> 00:12:53,550 as the person watching it, uncomfortable. 332 00:12:53,550 --> 00:12:55,530 That's why authenticity is so important, 333 00:12:55,530 --> 00:12:57,570 because as humans, we can tell these things 334 00:12:57,570 --> 00:12:58,590 even subconsciously. 335 00:12:58,590 --> 00:13:00,120 They may not be conscious, but we can tell 336 00:13:00,120 --> 00:13:02,460 these things if someone doesn't feel like 337 00:13:02,460 --> 00:13:04,830 they are communicating in the way that is 338 00:13:04,830 --> 00:13:06,960 their natural personality and their style. 339 00:13:06,960 --> 00:13:09,360 This is why it's so helpful to know what 340 00:13:09,360 --> 00:13:11,520 your speaker archetype is, so you can 341 00:13:11,520 --> 00:13:13,980 embrace who you are naturally as a 342 00:13:13,980 --> 00:13:16,500 communicator, and then seek to amplify it. 343 00:13:16,500 --> 00:13:17,790 Add to those skills. 344 00:13:17,790 --> 00:13:19,650 So let me go through the four speaker 345 00:13:19,650 --> 00:13:21,000 archetypes I've identified. 346 00:13:21,000 --> 00:13:23,820 You can probably pick out which of these you 347 00:13:23,820 --> 00:13:26,340 are. You may be a combination of a couple of 348 00:13:26,340 --> 00:13:27,750 them, but there may be one that really 349 00:13:27,750 --> 00:13:30,390 stands out to you. The first one is Stellar 350 00:13:30,390 --> 00:13:32,250 Scholar. This is what most of the quiz 351 00:13:32,250 --> 00:13:34,380 takers end up with, because this is our 352 00:13:34,380 --> 00:13:36,060 audience high achieving women. 353 00:13:36,060 --> 00:13:39,120 As a stellar scholar, you like to identify 354 00:13:39,120 --> 00:13:41,700 connections and find solutions to problems, 355 00:13:41,700 --> 00:13:43,230 and you make things happen. 356 00:13:43,230 --> 00:13:44,820 You're definitely an action taker. 357 00:13:44,820 --> 00:13:47,010 Your big challenge is that sometimes you 358 00:13:47,010 --> 00:13:50,490 might be a bit too technical and tactical in 359 00:13:50,490 --> 00:13:53,100 your presentations by sticking only to the 360 00:13:53,100 --> 00:13:56,190 facts. So what we recommend is incorporate 361 00:13:56,190 --> 00:13:58,500 more personal stories and performance 362 00:13:58,500 --> 00:14:00,960 aspects to your speaking so that you can 363 00:14:00,960 --> 00:14:03,090 connect with your audience in a deeper way 364 00:14:03,090 --> 00:14:05,760 and make your talks even more impactful and 365 00:14:05,760 --> 00:14:07,680 memorable. And this is what Katie Anderson 366 00:14:07,680 --> 00:14:09,960 has done since working with us, adding those 367 00:14:09,960 --> 00:14:12,210 stories and performance elements. 368 00:14:12,390 --> 00:14:15,060 The second speaker archetype is the fabulous 369 00:14:15,060 --> 00:14:18,210 facilitator. If this is you, your empathetic 370 00:14:18,210 --> 00:14:20,970 nature allows you to identify connections 371 00:14:20,970 --> 00:14:23,520 among people rather than you being the 372 00:14:23,520 --> 00:14:24,900 provider of the solutions. 373 00:14:24,900 --> 00:14:27,540 You like to help people find the solutions 374 00:14:27,540 --> 00:14:29,220 together. You probably really like 375 00:14:29,220 --> 00:14:30,750 facilitating workshops. 376 00:14:30,750 --> 00:14:33,030 Your big challenge, though, is that you're 377 00:14:33,030 --> 00:14:35,250 so inclined to give the floor to others that 378 00:14:35,250 --> 00:14:37,740 your audience misses out on the opportunity 379 00:14:37,740 --> 00:14:41,160 to learn more about you, to learn about why 380 00:14:41,160 --> 00:14:43,110 you care about this topic, what brought you 381 00:14:43,110 --> 00:14:45,540 to this? So what we recommend is to share 382 00:14:45,540 --> 00:14:46,840 personal. All stories. You're going to hear 383 00:14:46,840 --> 00:14:49,420 this as a thread. Share personal stories and 384 00:14:49,420 --> 00:14:51,400 lessons learned so that you can connect with 385 00:14:51,400 --> 00:14:53,380 your audience in a deeper way and make your 386 00:14:53,380 --> 00:14:56,440 presentations more transformational, not 387 00:14:56,440 --> 00:14:57,610 just informational. 388 00:14:57,970 --> 00:14:59,980 The third speaker archetype is the 389 00:14:59,980 --> 00:15:01,870 spellbinding storyteller. 390 00:15:01,870 --> 00:15:04,390 You already understand the power of sharing 391 00:15:04,390 --> 00:15:07,660 personal stories and being vulnerable. 392 00:15:07,660 --> 00:15:09,940 You're pretty good at this already, because 393 00:15:09,940 --> 00:15:11,650 that's how you've learned to better 394 00:15:11,650 --> 00:15:13,120 understand yourself. 395 00:15:13,120 --> 00:15:15,250 You see what's happened to you as a way to 396 00:15:15,250 --> 00:15:17,260 share life lessons and help your audience 397 00:15:17,260 --> 00:15:19,120 realize they're not alone. 398 00:15:19,270 --> 00:15:22,090 Your big challenge is that you love sharing 399 00:15:22,090 --> 00:15:24,580 stories so much that you may miss out on the 400 00:15:24,580 --> 00:15:27,130 opportunity to provide your audience with 401 00:15:27,130 --> 00:15:29,920 your overall thought leadership message and 402 00:15:29,920 --> 00:15:32,740 a strong call to action, so we recommend 403 00:15:32,740 --> 00:15:34,840 that you share your bigger why of what 404 00:15:34,840 --> 00:15:36,670 matters to you and the impact you want to 405 00:15:36,670 --> 00:15:37,750 make on a bigger scale. 406 00:15:37,750 --> 00:15:39,940 It's time to universalize your personal 407 00:15:39,940 --> 00:15:42,580 story and connect it to your ideas. 408 00:15:42,820 --> 00:15:44,860 The fourth speaker archetype is the 409 00:15:44,860 --> 00:15:46,450 provocative performer. 410 00:15:46,450 --> 00:15:48,520 If this is you, you're an entertainer at 411 00:15:48,520 --> 00:15:51,010 heart. You love to incorporate things like 412 00:15:51,010 --> 00:15:54,310 acting, comedy, dancing, singing, props and 413 00:15:54,310 --> 00:15:56,410 multimedia into your speeches and 414 00:15:56,410 --> 00:15:58,960 presentations and your natural performance 415 00:15:58,960 --> 00:16:01,150 abilities and comfort on the stage make you 416 00:16:01,150 --> 00:16:03,970 a really captivating speaker and you can wow 417 00:16:04,000 --> 00:16:06,370 your audience. Your big challenge is that 418 00:16:06,370 --> 00:16:09,640 you love performing so much that, like the 419 00:16:09,640 --> 00:16:12,100 fabulous facilitator, you may miss out on 420 00:16:12,100 --> 00:16:14,080 the opportunity to provide your audience 421 00:16:14,080 --> 00:16:15,670 with your overall thought leadership 422 00:16:15,670 --> 00:16:17,380 message, making that really clear with your 423 00:16:17,380 --> 00:16:19,360 through line and giving them a strong call 424 00:16:19,360 --> 00:16:22,000 to action. So make sure that you are 425 00:16:22,000 --> 00:16:24,040 integrating your bigger why of what matters 426 00:16:24,040 --> 00:16:26,380 to you, and use your talents to make your 427 00:16:26,380 --> 00:16:29,410 message memorable and actionable for your 428 00:16:29,410 --> 00:16:32,350 audience. You may recognize yourself in one 429 00:16:32,350 --> 00:16:33,400 or a couple of these. 430 00:16:33,400 --> 00:16:36,010 Find out for sure by taking our free quiz. 431 00:16:36,010 --> 00:16:37,570 It only takes a couple of minutes. 432 00:16:37,570 --> 00:16:39,460 It's ten multiple choice questions. 433 00:16:39,460 --> 00:16:41,920 You can take that as speaking your Brand.com 434 00:16:41,920 --> 00:16:42,970 slash quiz. 435 00:16:42,970 --> 00:16:45,130 Again, that's speaking your Brand.com slash 436 00:16:45,130 --> 00:16:47,410 quiz. You'll get your results right away, 437 00:16:47,410 --> 00:16:50,410 along with my suggestions and a customized 438 00:16:50,410 --> 00:16:52,900 podcast playlist just for that speaker 439 00:16:52,900 --> 00:16:55,570 archetype. As I mentioned in the intro, 440 00:16:55,570 --> 00:16:58,480 artificial intelligence is advancing really 441 00:16:58,480 --> 00:17:01,480 quickly. You may have seen that OpenAI just 442 00:17:01,480 --> 00:17:04,690 recently released its brand new chat GPT 443 00:17:04,690 --> 00:17:06,970 model called GPT four. 444 00:17:06,970 --> 00:17:09,310 Oh yes, they're not that good with with 445 00:17:09,310 --> 00:17:13,060 naming things GPT four zero and basically 446 00:17:13,060 --> 00:17:15,010 the movie her is here. 447 00:17:15,010 --> 00:17:17,080 If you haven't seen the movie her, go watch 448 00:17:17,080 --> 00:17:20,470 it. It's fascinating and I'll include a link 449 00:17:20,470 --> 00:17:24,220 to the demo, the demo videos that OpenAI 450 00:17:24,220 --> 00:17:26,560 released last week when they were showing 451 00:17:26,560 --> 00:17:28,330 these new capabilities. 452 00:17:28,420 --> 00:17:32,050 And basically their AI system can now not 453 00:17:32,050 --> 00:17:34,270 only talk out loud, so talk back to you. 454 00:17:34,270 --> 00:17:36,040 You can listen to you. It can see if you 455 00:17:36,040 --> 00:17:37,990 have if you're using it on your phone and it 456 00:17:37,990 --> 00:17:39,700 can see whatever you're putting your camera 457 00:17:39,700 --> 00:17:41,410 on, it can distinguish between different 458 00:17:41,410 --> 00:17:43,240 voices that are talking. 459 00:17:43,240 --> 00:17:45,370 It can actually have AIS communicate back 460 00:17:45,370 --> 00:17:46,870 and forth with each other. 461 00:17:46,870 --> 00:17:48,130 It is incredible. 462 00:17:48,550 --> 00:17:52,120 This is why we need human authenticity more 463 00:17:52,120 --> 00:17:54,520 than ever. Yes, people are going to love AI. 464 00:17:54,520 --> 00:17:56,500 It's going to be a fantastic assistant. 465 00:17:56,500 --> 00:17:58,120 It's going to do so much for us. 466 00:17:58,120 --> 00:18:00,940 But we also need that human connection with 467 00:18:00,940 --> 00:18:03,190 each other. And people are going to want 468 00:18:03,190 --> 00:18:05,710 more in-person experiences and more 469 00:18:05,710 --> 00:18:08,020 in-person interactions, which guess what 470 00:18:08,020 --> 00:18:09,670 means that they're going to need more 471 00:18:09,670 --> 00:18:11,380 speakers just like you. 472 00:18:11,380 --> 00:18:13,150 If you would like to build your speaking 473 00:18:13,150 --> 00:18:15,670 confidence, I invite you to enroll in our 474 00:18:15,670 --> 00:18:16,870 upcoming workshop. 475 00:18:16,870 --> 00:18:19,990 It's on June 13th live on zoom. 476 00:18:19,990 --> 00:18:24,640 Use the coupon code podcast 100 to save $100 477 00:18:24,640 --> 00:18:25,780 on the workshop. 478 00:18:25,780 --> 00:18:28,660 Again, that coupon code is podcast 100. 479 00:18:28,660 --> 00:18:31,420 So altogether podcast 100. 480 00:18:31,420 --> 00:18:34,780 To save $100, the workshop sign up page is 481 00:18:34,780 --> 00:18:38,680 at speaking your brand.com/speaking-workshop 482 00:18:38,680 --> 00:18:39,550 again that's speaking your 483 00:18:39,550 --> 00:18:43,210 brand.com/speaking-workshop. The link is 484 00:18:43,210 --> 00:18:44,500 also in the show notes. 485 00:18:44,500 --> 00:18:46,540 You're going to learn our signature talk 486 00:18:46,540 --> 00:18:47,560 canvas framework. 487 00:18:47,560 --> 00:18:50,170 So you can prepare for any presentation, 488 00:18:50,170 --> 00:18:51,970 speech or interview you have. 489 00:18:51,970 --> 00:18:54,280 Whether you have five minutes or five weeks 490 00:18:54,280 --> 00:18:57,040 to prepare, you're going to learn our ideal 491 00:18:57,040 --> 00:18:58,780 story ingredients. You're going to work on a 492 00:18:58,780 --> 00:19:01,450 key story, and we're going to get you to 493 00:19:01,450 --> 00:19:04,240 practice. Speaking really does get easier 494 00:19:04,240 --> 00:19:05,320 the more that you do it. 495 00:19:05,320 --> 00:19:07,210 We're going to help you craft your brand 496 00:19:07,210 --> 00:19:08,860 message and your story, and then you're 497 00:19:08,860 --> 00:19:11,050 going to have time to practice it and get 498 00:19:11,050 --> 00:19:12,280 feedback from us. 499 00:19:12,280 --> 00:19:14,620 We're also going to give you strategies that 500 00:19:14,620 --> 00:19:17,680 we use, and that top performers use to help 501 00:19:17,680 --> 00:19:20,800 you to reduce your nerves and deliver with 502 00:19:20,800 --> 00:19:22,420 confidence. Whether it's a one on one 503 00:19:22,420 --> 00:19:24,760 conversation, a team meeting that you're 504 00:19:24,760 --> 00:19:26,890 leading, or a keynote speech or business 505 00:19:26,890 --> 00:19:29,530 presentation that you're doing, again, get 506 00:19:29,530 --> 00:19:31,330 all the details at speaking your 507 00:19:31,330 --> 00:19:35,260 brand.com/speaking-workshop and use podcast 508 00:19:35,260 --> 00:19:37,540 100 to save $100. 509 00:19:37,540 --> 00:19:40,270 And that workshop is coming up on June 13th 510 00:19:40,270 --> 00:19:42,040 and the next two episodes. 511 00:19:42,040 --> 00:19:44,140 You're going to hear from our recent Thought 512 00:19:44,140 --> 00:19:45,550 Leader Academy grads. 513 00:19:45,680 --> 00:19:47,420 They're going to deliver a ten minute 514 00:19:47,420 --> 00:19:49,820 version of their new signature talks that 515 00:19:49,820 --> 00:19:51,410 they created with us. 516 00:19:51,410 --> 00:19:53,750 Until next time, thanks for listening.