WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.545 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:03.736 --> 00:00:07.090 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.227 --> 00:00:07.827 Let's go. 00:00:12.715 --> 00:00:14.785 Win number one, something to try. 00:00:15.285 --> 00:00:18.210 You've had a hard week running your business and you're ready to take a break. 00:00:18.294 --> 00:00:21.019 And you're going to check out a show a few friends have recommended, but 00:00:21.019 --> 00:00:23.494 there's so many online streaming options at your fingertips. 00:00:23.494 --> 00:00:25.869 You're trying to figure out where to even go find it. 00:00:26.394 --> 00:00:29.594 Check out, JustWatch it's a directory listing all of your 00:00:29.594 --> 00:00:31.469 streaming services in one app. 00:00:31.669 --> 00:00:33.219 So you can get them all in one place. 00:00:33.219 --> 00:00:35.469 You can search to see what streaming services currently 00:00:35.469 --> 00:00:37.019 feature your show or movie. 00:00:37.169 --> 00:00:38.919 You can see what's new on your favorite platforms. 00:00:39.094 --> 00:00:41.719 You can get cross-platform recommendations based on the shows 00:00:41.719 --> 00:00:45.694 that you like or dislike, and you can create one combined watch list 00:00:45.694 --> 00:00:47.469 with all of your favorite shows. 00:00:47.769 --> 00:00:51.444 Basically you hop on there and you tell it what subscription services do you have. 00:00:51.694 --> 00:00:54.194 And then when you search for a show, it will tell you what 00:00:54.194 --> 00:00:55.994 platforms that you're subscribed to. 00:00:56.144 --> 00:00:57.944 That that show is currently available on. 00:00:58.169 --> 00:01:00.944 It makes it easy to see what's new and filter your results, 00:01:00.969 --> 00:01:02.044 or to see what's popular. 00:01:02.202 --> 00:01:05.702 Speaking of shows what's one show or movie you think I should watch. 00:01:05.877 --> 00:01:06.827 Email me back and let me know. 00:01:07.244 --> 00:01:09.769 Win number two, something a client recently asked. 00:01:10.169 --> 00:01:12.944 I was recently working with a client during a VIP day. 00:01:13.527 --> 00:01:16.677 And the client was frustrated with the current clients and customers that 00:01:16.677 --> 00:01:18.027 he was attracting to his business. 00:01:18.277 --> 00:01:20.477 He felt like those customers were a little cheap. 00:01:20.677 --> 00:01:22.902 That they didn't buy frequently enough from him. 00:01:23.077 --> 00:01:25.077 That they didn't get the real value of the products and 00:01:25.077 --> 00:01:26.777 services he was trying to offer. 00:01:27.327 --> 00:01:30.827 And it's so, so easy to blame the customer or the client. 00:01:31.252 --> 00:01:35.002 But I always remind my own clients when I'm working with them, that my 00:01:35.002 --> 00:01:38.602 role working with them is to primarily be an advocate for their client, 00:01:38.727 --> 00:01:40.002 not actually for their business. 00:01:40.352 --> 00:01:42.752 In other words, I see things far more like their client or 00:01:42.752 --> 00:01:44.402 their customer than they can. 00:01:44.735 --> 00:01:47.110 Thanks to what I like to call the knows/ nose problem. 00:01:47.393 --> 00:01:51.068 The knows/ nose problem is that, you know, too much K N O w. 00:01:51.418 --> 00:01:54.493 And your nose is too in the details N O S E. 00:01:54.743 --> 00:01:56.293 It's the knows/ nose problem. 00:01:56.518 --> 00:01:58.093 And has this talked about on other episodes? 00:01:58.293 --> 00:02:02.143 I help my clients see that brand positioning is actually the problem. 00:02:02.468 --> 00:02:05.393 The value he was communicating through his brand was Dollar Store. 00:02:05.593 --> 00:02:08.268 The customer he was hoping to attract was Rolex. 00:02:08.768 --> 00:02:12.718 That's because the value of the brand will impact the values in your bank account. 00:02:13.052 --> 00:02:15.477 If you could wave a magic wand, what changes would you love to 00:02:15.477 --> 00:02:17.877 see in the quality of leads you're getting to your own business? 00:02:18.202 --> 00:02:19.377 Email me back and let me know. 00:02:19.793 --> 00:02:22.073 Win number three, something to think about. 00:02:22.573 --> 00:02:24.998 I noticed something when I turned 50 a couple years ago. 00:02:25.473 --> 00:02:27.848 And it's something for you to consider as you build your own 00:02:27.848 --> 00:02:30.823 solo, preneur, entrepreneurial, or personal brand business. 00:02:31.398 --> 00:02:33.198 Consider what you want to leave behind? 00:02:33.223 --> 00:02:34.998 Not just what you're building towards. 00:02:35.323 --> 00:02:35.748 Yes. 00:02:35.773 --> 00:02:38.473 Look forward with excitement about what you're building and what's ahead. 00:02:38.473 --> 00:02:40.298 Just remember it's also the legacy. 00:02:40.298 --> 00:02:41.223 You'll leave behind. 00:02:41.557 --> 00:02:42.332 And I'll give you a hint. 00:02:42.357 --> 00:02:45.382 That's why my own tagline reads: helping consultants, trainers and 00:02:45.382 --> 00:02:48.382 coaching personal brands make more than money because there's more to 00:02:48.382 --> 00:02:50.057 it than just making more revenue. 00:02:50.440 --> 00:02:53.015 What's one thing you want to leave behind with the business you're building? 00:02:53.437 --> 00:02:55.145 Win number four, something personal. 00:02:55.645 --> 00:02:55.895 Okay. 00:02:55.895 --> 00:02:58.045 So as long as we're talking about hitting your fifties, that 00:02:58.045 --> 00:02:59.495 means I officially get to say. 00:02:59.770 --> 00:03:00.520 Back in my day. 00:03:00.745 --> 00:03:03.645 So back in my day, we waited for the Sunday paper to get 00:03:03.670 --> 00:03:05.370 each week's printed TV guide. 00:03:05.395 --> 00:03:06.495 That's how we knew what was coming on. 00:03:06.495 --> 00:03:06.920 TV. 00:03:07.303 --> 00:03:09.853 Streaming by the way, men going to the Creek in the backyard 00:03:09.853 --> 00:03:10.878 and looking for crawdads. 00:03:11.087 --> 00:03:13.912 And your favorite TV show told you when you could watch it? 00:03:14.112 --> 00:03:15.162 Not the other way around. 00:03:15.395 --> 00:03:17.995 Yes times have changed, but it's been a great ride. 00:03:18.570 --> 00:03:20.295 And I can't wait for what lies ahead. 00:03:20.495 --> 00:03:23.135 Thanks for joining me on this episode of the brand Brand ed bullet. 00:03:23.471 --> 00:03:24.023 Good news. 00:03:24.047 --> 00:03:25.943 You don't have to scroll through the show notes to find 00:03:25.943 --> 00:03:27.023 the links to any of the apps. 00:03:27.047 --> 00:03:27.935 apps or other wins. 00:03:27.935 --> 00:03:28.967 mentioned in this episode. 00:03:29.423 --> 00:03:31.679 Instead, just hop on my email list and you can get these 00:03:31.679 --> 00:03:33.431 four wins right in your inbox. 00:03:33.791 --> 00:03:36.599 Just go to Robbyf.com/friday. 00:03:36.727 --> 00:03:40.135 That's R O B B Y F.com/friday. 00:03:40.135 --> 00:03:42.727 I'd also love your help getting this into the hands of more people. 00:03:42.823 --> 00:03:45.619 So go and leave a review on apple podcast and then share. 00:03:45.643 --> 00:03:47.083 Share this episode with somebody you love. 00:03:47.415 --> 00:03:48.111 Feel free to DM. 00:03:48.135 --> 00:03:51.087 On me on instagram and share which when was your favorite from this episode. 00:03:51.303 --> 00:03:53.679 Have a great weekend and go and build a life-giving brand.