It’s easy to assume that growth comes from adding more, but it often actually requires doing less with greater intention.
Today on the Leadership Blueprints Podcast, BJ sits down with Jeff Evenson, Scaling Strategist at Scaling.com, where he helps clients 10x their business in three years or less, which Jeff describes as the “impossible goal”. Tuning in, you’ll find out what it really means to grow a business strategically, including compressing timelines to sharpen decision-making, learning how to distinguish signal from noise, and setting clear boundaries around what not to pursue. Jeff introduces the concept of “frame, floor, focus,” and explains how simplifying priorities can unlock higher-impact opportunities. He also explores the identity shift required of leaders as their roles evolve, and why coaching and accountability are essential to sustaining progress.
Listen in for a grounded, practical perspective on leading and scaling with intention!
Key Points From This Episode:
- Using time as a tool to force better decisions and innovation.
- The concept of signal vs. noise in business decisions.
- Identifying which opportunities are distractions rather than true growth paths.
- Introducing “frame, floor, focus” as a scaling framework.
- Setting a floor to define what work and clients to say no to.
Quotes:
“The impossible goal is a 10x goal, but the more impossible piece of it is to collapse and use time as a tool.” — Jeff Evenson
“If we use time as a tool, we can force people to think differently and create innovative pathways to get to that 10x goal in a much shorter timeframe.” — Jeff Evenson
“That floor will indicate what things we can do, and, more importantly, what things we say no to.” — Jeff Evenson
“Personally, professionally, having somebody [who] is always in your corner, yet is also relatively rigorous with accountability, is a superpower.” — Jeff Evenson
“Our goals and our future self really shape who we are today.” — Jeff Evenson
“The goal is just a tool. We don't want it to be a cudgel or a punishment or anything like that. We want it to be a tool, a useful tool that challenges our thinking and really shapes our decision making now.” — Jeff Evenson
Links Mentioned in Today’s Episode:
What is Leadership Blueprints?
Leadership Blueprints is a podcast dedicated to helping leaders align teams, navigate chaos, and accomplish the mission. Hosted by BJ Kraemer—West Point graduate, combat veteran, and President & CEO of MCFA—this show dives into the principles, stories, and strategies behind effective leadership.
With a background in military service and experience leading teams in business, infrastructure, and complex projects, BJ understands that success comes down to execution, adaptability, and leading people well. Through in-depth interviews with accomplished leaders across business, sports, the military, and beyond, Leadership Blueprints will help you bring your vision to reality on projects that shape communities and industries.
Whether you’re leading in the boardroom, on the field, in the military, or within your own organization, this podcast is designed to provide the tools and mindset needed to lead with clarity, resilience, and purpose. Subscribe now and start building your Leadership Blueprint.