Back on T-R-A-C-K

Most leaders are great at what they do, but terrible at telling the world about it.

They have the expertise, but they lack the Authority Asset.

In this episode of Back on T-R-A-C-K, Scott Turman, CEO of BrightRay Publishing and former NASA technologist, discusses how to scale your brand with precision.

We dive into: 
• Why a book is the ultimate "filter" for high-value clients. 
• How to build authority without spending 2,000 hours typing. 
• The "NASA approach" to personal branding. 
• Why "Conversations That Convert" is better than "Content for the sake of Content."

If you’re tired of being your industry's best-kept secret, this conversation is your roadmap to the spotlight.

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.