Sponsor Talk

Allison Eddy Sollazzo, Director of Club Business Development for the NHL, shares her story about getting into the sports industry, and outlines the creation process of the helmet sponsorship. She also discusses additional sponsorship assets the NHL created during the pandemic to help the teams secure sponsorship revenue.

Show Notes

Allison Eddy Sollazzo, Director of Club Business Development for the NHL, shares her story about getting into the sports industry, and outlines the creation process of the helmet sponsorship. She also discusses additional sponsorship assets the NHL created during the pandemic to help the teams secure sponsorship revenue.

What is Sponsor Talk ?

Covering the stories behind the $70 billion dollar sponsorship industry. Co-hosted by Avish Sood & Jason Smith, the Sponsor Talk podcast takes you into the journeys of some of the leading marketing executives investing in industries such as sports, arts, music and film, while getting their perspective on where the growing industry is headed.