1,000 Routes with Nick Bennett

Renee Frojo is a creator and independent content marketing strategist who helps founder-led businesses build brands that connect with people through content.
In this episode, Renee talks through the route she’s carved from journalist to creator and shares the challenges, risks, and rewards she's experienced as a long time solopreneur.
(00:00) - Finding Confidence in Past Successes
(01:20) - From Journalism to Content Marketing
(03:00) - The Art of Authentic Writing
(04:03) - Exploring Influences and Authenticity in Writing
(10:14) - From Food Blogs to Content Strategy
(18:48) - Reinvention and Learning
(23:56) - Exploring the Value of Building in Public
(24:40) - Publishing a Newsletter
(25:43) - Crafting a Good Reputation
(27:19) - Focusing on Passion Projects
(27:47) - Leveraging Networks and Referrals for Growth
(30:04) - Transitioning from Client Work to Passion Projects
(31:22) - Change and the Power of Asking For What You Want
(37:25) - Financial Security and Pursuing Passions
(40:51) - Building a Cohort and Future Plans
--
Follow Renee on LinkedIn
Subscribe to her newsletter 'A Good Reputation'
--
Subscribe to the 1,000 Routes Newsletter
Free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠

Show Notes

Renee Frojo is a creator and independent content marketing strategist who helps founder-led businesses build brands that connect with people through content.

In this episode, Renee talks through the route she’s carved from journalist to creator and shares the challenges, risks, and rewards she's experienced as a long time solopreneur.

(00:00) - Finding Confidence in Past Successes (01:20) - From Journalism to Content Marketing (03:00) - The Art of Authentic Writing (04:03) - Exploring Influences and Authenticity in Writing (10:14) - From Food Blogs to Content Strategy (18:48) - Reinvention and Learning (23:56) - Exploring the Value of Building in Public (24:40) - Publishing a Newsletter (25:43) - Crafting a Good Reputation (27:19) - Focusing on Passion Projects (27:47) - Leveraging Networks and Referrals for Growth (30:04) - Transitioning from Client Work to Passion Projects (31:22) - Change and the Power of Asking For What You Want (37:25) - Financial Security and Pursuing Passions (40:51) - Building a Cohort and Future Plans

--

Follow Renee on LinkedIn

Subscribe to her newsletter 'A Good Reputation'

--

Subscribe to the 1,000 Routes Newsletter

Free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠

What is 1,000 Routes with Nick Bennett?

Becoming an entrepreneur takes grit.

Deciding to do it solo takes courage.

This is 1,000 Routes, the podcast where we explore the stories of solopreneurs who have made the bet on themselves to build a business that serves their life. Every episode you'll hear about the lessons they've learned and the uncommon routes they've taken to stand out in a world that is purposefully trying to commoditize them.