1 01:00:01,250 --> 01:00:02,000 Good morning. 2 01:00:03,958 --> 01:00:06,041 And welcome to morning cereal 3 01:00:12,125 --> 01:00:13,541 Okay, good morning and 4 01:00:13,541 --> 01:00:14,291 welcome to Wednesday. 5 01:00:14,916 --> 01:00:15,500 It's hump day. 6 01:00:16,083 --> 01:00:17,708 And I hope you got to start the day with 7 01:00:17,708 --> 01:00:18,791 a bubble bath and 8 01:00:18,791 --> 01:00:19,750 you're wearing your most 9 01:00:19,791 --> 01:00:21,250 obnoxious Argyle. 10 01:00:21,916 --> 01:00:23,708 Now why, Sean, you're asking yourself, 11 01:00:23,958 --> 01:00:24,958 why would Sean say that? 12 01:00:25,166 --> 01:00:26,833 Well, obviously it's because it's 13 01:00:26,833 --> 01:00:27,750 National Bubble Bath 14 01:00:27,750 --> 01:00:29,791 Day and Wear Argyle Day. 15 01:00:30,333 --> 01:00:31,833 So I guess I just presumed. 16 01:00:32,916 --> 01:00:33,958 Well it's also 17 01:00:33,958 --> 01:00:35,750 National Take the Stairs Day. 18 01:00:35,750 --> 01:00:37,583 So that seems like one we can all get 19 01:00:37,583 --> 01:00:39,250 behind or go up, whatever. 20 01:00:40,291 --> 01:00:41,750 Anyway, happy Wednesday. 21 01:00:42,250 --> 01:00:43,166 Let's get into it. 22 01:00:43,750 --> 01:00:45,250 Straight away to today's quotes. 23 01:00:45,583 --> 01:00:47,458 One fun, nostalgic quote and then a 24 01:00:47,458 --> 01:00:48,500 second quote to tease our 25 01:00:48,500 --> 01:00:49,541 book review later in the 26 01:00:49,541 --> 01:00:49,916 episode. 27 01:00:50,458 --> 01:00:52,125 Hopefully one of these quotes will speak 28 01:00:52,125 --> 01:00:53,083 to you and kickstart 29 01:00:53,083 --> 01:00:54,125 your day in a positive 30 01:00:54,333 --> 01:00:54,458 way. 31 01:00:55,541 --> 01:00:55,875 All right. 32 01:00:56,333 --> 01:00:58,750 The first quote is, "You don't need to 33 01:00:58,750 --> 01:01:01,125 wear a patch on your arm to have honor." 34 01:01:02,166 --> 01:01:03,791 That quote is from Lieutenant Junior 35 01:01:03,791 --> 01:01:05,583 Grade Daniel A. Caffey. 36 01:01:05,583 --> 01:01:06,583 He's a character from 37 01:01:06,583 --> 01:01:07,750 the movie A Few Good Men. 38 01:01:08,416 --> 01:01:10,375 Now I'm a huge fan of this movie and even 39 01:01:10,375 --> 01:01:12,833 more so of movie quotes that can speak to 40 01:01:12,833 --> 01:01:14,500 inspire us in real life. 41 01:01:15,500 --> 01:01:15,708 Honor. 42 01:01:16,125 --> 01:01:17,791 It's a word and an idea that our 43 01:01:17,791 --> 01:01:19,375 grandfathers would fight for. 44 01:01:19,833 --> 01:01:21,125 We should not ever forget 45 01:01:21,125 --> 01:01:23,208 how important our honor is. 46 01:01:24,458 --> 01:01:26,083 And today's teaser quote from the book 47 01:01:26,083 --> 01:01:27,916 review is, "Let's get 48 01:01:27,916 --> 01:01:29,125 the other person's point 49 01:01:29,125 --> 01:01:31,583 of view and see things from his or her 50 01:01:31,583 --> 01:01:33,333 angle, as well as from our own." 51 01:01:34,250 --> 01:01:36,250 As usual, we'll unpack that here in just 52 01:01:36,250 --> 01:01:38,000 a minute during the book review segment. 53 01:01:38,458 --> 01:01:40,875 But first, let's jump into our usual dose 54 01:01:40,875 --> 01:01:42,041 of fun and historic 55 01:01:42,041 --> 01:01:43,250 facts from this day in 56 01:01:43,250 --> 01:01:43,625 history. 57 01:01:44,666 --> 01:01:47,916 In 1790, US President George Washington, 58 01:01:48,166 --> 01:01:49,083 he delivered the first 59 01:01:49,083 --> 01:01:50,541 state of the union, which 60 01:01:50,541 --> 01:01:52,083 is the annual address to Congress. 61 01:01:53,125 --> 01:01:57,125 In 1835, the US national debt was zero 62 01:01:57,125 --> 01:02:00,041 for the first and only time in history. 63 01:02:00,833 --> 01:02:02,708 For perspective here, the national debt 64 01:02:02,708 --> 01:02:04,250 grew to just under $4 65 01:02:04,250 --> 01:02:06,916 trillion as most Gen Xers 66 01:02:06,916 --> 01:02:07,666 were making their way 67 01:02:07,666 --> 01:02:08,333 through high school. 68 01:02:08,875 --> 01:02:10,583 That's from $0 to $4 69 01:02:10,583 --> 01:02:12,750 trillion in 150 years. 70 01:02:13,416 --> 01:02:15,583 Then it only took another 30 years or so 71 01:02:15,583 --> 01:02:16,666 and at the end of fiscal 72 01:02:16,666 --> 01:02:19,166 2023, our national debt 73 01:02:19,166 --> 01:02:20,708 was over $31 trillion. 74 01:02:21,625 --> 01:02:22,708 Now that's a scary number 75 01:02:22,708 --> 01:02:24,416 for any of us oddest taxpayers. 76 01:02:25,416 --> 01:02:28,708 Okay, skipping up to 1968 and a nostalgic 77 01:02:28,708 --> 01:02:29,958 fact here, the 78 01:02:29,958 --> 01:02:31,666 hundredth episode of "I Dream 79 01:02:31,666 --> 01:02:32,625 of Jeannie" aired. 80 01:02:33,416 --> 01:02:35,250 Clearly, it was the reruns that I 81 01:02:35,250 --> 01:02:36,583 remember watching when I was younger. 82 01:02:37,833 --> 01:02:41,666 In 1992, in classic Bush form, George 83 01:02:41,666 --> 01:02:43,500 H.W. Bush on this date, 84 01:02:43,500 --> 01:02:44,833 he vomited on the Prime 85 01:02:44,833 --> 01:02:45,750 Minister of Japan. 86 01:02:46,416 --> 01:02:48,500 I do vaguely remember that, although I 87 01:02:48,500 --> 01:02:49,666 wasn't following world 88 01:02:49,666 --> 01:02:51,000 politics as closely during 89 01:02:51,000 --> 01:02:51,583 that time. 90 01:02:52,375 --> 01:02:54,666 Consequently, 10 years later on this same 91 01:02:54,666 --> 01:02:55,875 date, his son George 92 01:02:55,875 --> 01:02:57,875 W. Bush would sign the 93 01:02:57,875 --> 01:02:59,750 No Child Left Behind Act into law. 94 01:03:01,000 --> 01:03:04,625 Okay, in 1993, the GOAT, Michael Jordan, 95 01:03:04,625 --> 01:03:05,750 he scored a game high 96 01:03:05,750 --> 01:03:07,250 35 points in a win over 97 01:03:07,250 --> 01:03:09,250 the Milwaukee Bucks, but it gave him 98 01:03:09,250 --> 01:03:12,416 exactly 20,000 points in his career. 99 01:03:12,833 --> 01:03:16,250 And he did it in his 620th game, which is 100 01:03:16,250 --> 01:03:17,625 still the second fastest 101 01:03:17,625 --> 01:03:18,791 to reach that milestone, 102 01:03:19,416 --> 01:03:20,083 only after Will 103 01:03:20,083 --> 01:03:21,875 Chamberlain, who did it in 499. 104 01:03:22,916 --> 01:03:25,333 And by comparison, LeBron James, he 105 01:03:25,333 --> 01:03:27,166 needed 106 more games 106 01:03:27,166 --> 01:03:28,375 than Michael did to achieve 107 01:03:28,375 --> 01:03:29,208 the 20,000. 108 01:03:31,208 --> 01:03:34,458 Also in 1993, NBC offered the Tonight 109 01:03:34,458 --> 01:03:35,458 Show to David Letterman 110 01:03:35,458 --> 01:03:36,875 as a last-ditch effort 111 01:03:36,875 --> 01:03:39,083 to keep Letterman at NBC, because 112 01:03:39,083 --> 01:03:40,583 Letterman already hosted the 113 01:03:40,583 --> 01:03:41,708 late-night show that followed 114 01:03:41,708 --> 01:03:42,916 the Tonight Show with Johnny Carson. 115 01:03:43,791 --> 01:03:46,166 Apparently, NBC had preferred Jay Leno, 116 01:03:46,166 --> 01:03:46,625 who was an 117 01:03:46,625 --> 01:03:48,458 up-and-coming comedian at the time, 118 01:03:48,875 --> 01:03:50,625 but they didn't want to lose Letterman. 119 01:03:51,083 --> 01:03:51,625 Well, I guess we all 120 01:03:51,625 --> 01:03:52,833 know how that one ended up. 121 01:03:53,416 --> 01:03:55,541 Alright, lots of news on this date and 122 01:03:55,541 --> 01:03:56,833 lots of birthdays, too. 123 01:03:57,458 --> 01:03:59,166 Happy birthday if today is your birthday. 124 01:03:59,541 --> 01:04:01,791 You share a birthday with an American 125 01:04:01,791 --> 01:04:04,333 icon, singer and actor Elvis Presley. 126 01:04:04,750 --> 01:04:06,833 He was born on this date in 1935. 127 01:04:08,541 --> 01:04:10,291 English theoretical physicist Stephen 128 01:04:10,291 --> 01:04:11,708 Hawking, you remember 129 01:04:11,708 --> 01:04:13,250 him, he developed a theory of 130 01:04:13,250 --> 01:04:15,500 exploding black holes that drew upon both 131 01:04:15,500 --> 01:04:16,500 the relativity theory 132 01:04:16,500 --> 01:04:17,625 and quantum mechanics. 133 01:04:18,250 --> 01:04:19,958 I'll explain that later, but he was born 134 01:04:19,958 --> 01:04:21,500 on this date in 1942. 135 01:04:22,625 --> 01:04:23,625 Singer David Bowie was 136 01:04:23,625 --> 01:04:25,208 born on this date in 1946. 137 01:04:26,500 --> 01:04:28,083 And a birthday of someone who is still 138 01:04:28,083 --> 01:04:29,500 with us, to the detriment 139 01:04:29,500 --> 01:04:30,708 of the world most likely, 140 01:04:31,083 --> 01:04:33,458 is Kim Jong-un, North Korean leader, and 141 01:04:33,458 --> 01:04:34,625 the world's flattest head. 142 01:04:35,458 --> 01:04:37,000 He was born in 1984. 143 01:04:37,541 --> 01:04:39,208 He'll be just 42 years old. 144 01:04:39,625 --> 01:04:40,750 He's so young to be 145 01:04:40,750 --> 01:04:41,833 causing so much chaos. 146 01:04:42,500 --> 01:04:44,083 Well, to end on a high note for the 147 01:04:44,083 --> 01:04:45,375 birthdays, literally a 148 01:04:45,375 --> 01:04:47,291 high note, Cynthia Erivo, she 149 01:04:47,333 --> 01:04:48,250 will be 38. 150 01:04:48,750 --> 01:04:50,958 She stars as Elphaba in the newest Wicked 151 01:04:50,958 --> 01:04:53,458 movie starring alongside Ariana Grande. 152 01:04:55,416 --> 01:04:57,916 Okay, now to the music in the movies of 153 01:04:57,916 --> 01:05:00,208 the 80s, 90s, and the 2000s. 154 01:05:00,416 --> 01:05:02,875 The number one song on this date in 1982 155 01:05:02,875 --> 01:05:05,833 was "Physical" by Olivia Newton-John. 156 01:05:06,625 --> 01:05:08,708 This song was Olivia's breakout song in 157 01:05:08,708 --> 01:05:09,916 the US despite being 158 01:05:09,916 --> 01:05:11,125 the title track on her 159 01:05:11,125 --> 01:05:12,041 eleventh album. 160 01:05:12,833 --> 01:05:15,125 The song, with risque lyrics at the time, 161 01:05:15,125 --> 01:05:16,750 spent 10 weeks at number one. 162 01:05:17,458 --> 01:05:19,250 But Olivia will always be sweet and 163 01:05:19,250 --> 01:05:20,250 innocent Sandy to me. 164 01:05:21,375 --> 01:05:22,958 And the number one movie on this date in 165 01:05:22,958 --> 01:05:25,541 1993 was "A Few Good Men." 166 01:05:26,125 --> 01:05:28,083 One of the most memorable scenes in the 167 01:05:28,083 --> 01:05:29,291 movie is Jack Nicholson's 168 01:05:29,291 --> 01:05:30,833 character, Colonel Jessup's 169 01:05:31,083 --> 01:05:32,750 "You Can't Handle the Truth" speech. 170 01:05:33,625 --> 01:05:34,541 Impressively, my wife 171 01:05:34,541 --> 01:05:35,875 knows every word of that scene. 172 01:05:36,125 --> 01:05:37,083 She remembers everything. 173 01:05:38,291 --> 01:05:40,166 But Jack Nicholson was only on the set 174 01:05:40,166 --> 01:05:41,166 for 10 days and was 175 01:05:41,166 --> 01:05:42,583 paid a reported $5 million 176 01:05:43,125 --> 01:05:43,541 for his time. 177 01:05:44,208 --> 01:05:45,833 "A Few Good Men" was number one for three 178 01:05:45,833 --> 01:05:46,416 weeks and it was 179 01:05:46,416 --> 01:05:47,750 nominated for four Oscars. 180 01:05:49,375 --> 01:05:51,250 Okay, let's move on to some personal 181 01:05:51,250 --> 01:05:52,250 growth here in the book 182 01:05:52,250 --> 01:05:53,291 review segment of "Morning 183 01:05:53,291 --> 01:05:53,583 Serial." 184 01:05:54,125 --> 01:05:55,750 This is where we take a few moments to 185 01:05:55,750 --> 01:05:56,916 reflect on lessons learned 186 01:05:56,916 --> 01:05:57,875 from the current book that 187 01:05:57,875 --> 01:05:58,333 we're reading. 188 01:05:58,583 --> 01:05:59,916 And currently, we are reading through 189 01:05:59,916 --> 01:06:00,958 Dale Carnegie's "How to 190 01:06:00,958 --> 01:06:01,958 Win Friends and Influence 191 01:06:02,166 --> 01:06:02,333 People." 192 01:06:02,625 --> 01:06:04,583 It's a timeless book that is consistently 193 01:06:04,583 --> 01:06:05,916 on all the must-read 194 01:06:05,916 --> 01:06:07,291 lists and it's packed 195 01:06:07,375 --> 01:06:09,666 with rock-solid advice and actions for us 196 01:06:09,666 --> 01:06:11,416 all to use and build healthy foundational 197 01:06:11,458 --> 01:06:12,625 concepts to live by. 198 01:06:13,791 --> 01:06:15,958 Alright, yesterday we were still making 199 01:06:15,958 --> 01:06:16,750 our way through chapter 200 01:06:16,750 --> 01:06:18,000 three, which is entitled, 201 01:06:18,583 --> 01:06:20,000 "He Who Can Do This Has 202 01:06:20,000 --> 01:06:21,125 the Whole World With Him. 203 01:06:21,625 --> 01:06:23,500 He Who Cannot Walks a Lonely Path." 204 01:06:24,791 --> 01:06:27,041 So far in chapter three, we're unpacking 205 01:06:27,041 --> 01:06:27,958 the importance of 206 01:06:27,958 --> 01:06:29,041 understanding what other people 207 01:06:29,083 --> 01:06:30,916 want because everything we do in our 208 01:06:30,916 --> 01:06:32,875 lives is because we want something. 209 01:06:33,708 --> 01:06:35,541 Carnegie is walking us through examples 210 01:06:35,541 --> 01:06:37,166 of talking and thinking 211 01:06:37,166 --> 01:06:38,250 in terms of what other 212 01:06:38,250 --> 01:06:40,625 people want and how to look for and see 213 01:06:40,625 --> 01:06:41,833 situations from someone 214 01:06:41,833 --> 01:06:44,250 else's angle and as well as from 215 01:06:44,250 --> 01:06:44,750 our own. 216 01:06:45,541 --> 01:06:47,208 Carnegie spends a few pages walking 217 01:06:47,208 --> 01:06:48,250 through a letter that was 218 01:06:48,250 --> 01:06:49,333 written by the head of a 219 01:06:49,333 --> 01:06:50,625 radio department for a 220 01:06:50,625 --> 01:06:52,041 national advertising agency. 221 01:06:53,125 --> 01:06:54,958 And as I mentioned yesterday, we can 222 01:06:54,958 --> 01:06:55,791 think of this letter as 223 01:06:55,791 --> 01:06:57,250 an email that was sent to 224 01:06:57,250 --> 01:06:58,166 all the local radio 225 01:06:58,166 --> 01:06:59,416 stations across the country. 226 01:07:00,541 --> 01:07:02,250 Carnegie provides commentary to each 227 01:07:02,250 --> 01:07:03,833 section and as I read some 228 01:07:03,833 --> 01:07:05,000 of this and walk us through 229 01:07:05,000 --> 01:07:06,833 his comments, take a moment to 230 01:07:06,833 --> 01:07:08,750 contemplate how we can learn from this 231 01:07:08,750 --> 01:07:09,666 when we're communicating 232 01:07:09,666 --> 01:07:10,958 at work or within your 233 01:07:10,958 --> 01:07:12,500 organization or social group. 234 01:07:13,208 --> 01:07:16,125 Okay, the letter starts off, "The blank 235 01:07:16,125 --> 01:07:17,750 company desires to retain 236 01:07:17,750 --> 01:07:19,416 its position in advertising 237 01:07:19,500 --> 01:07:21,875 agency leadership in the radio field." 238 01:07:23,083 --> 01:07:25,208 Now Carnegie rips into this immediately 239 01:07:25,208 --> 01:07:26,958 saying, "Who cares what 240 01:07:26,958 --> 01:07:27,958 your company desires?" 241 01:07:29,166 --> 01:07:31,125 Remember, these other people are worried 242 01:07:31,125 --> 01:07:32,250 about their own problems 243 01:07:32,250 --> 01:07:34,083 in life, like paying the 244 01:07:34,083 --> 01:07:34,416 bills. 245 01:07:34,958 --> 01:07:36,250 The stock market is down. 246 01:07:36,250 --> 01:07:37,708 The government is losing their mind. 247 01:07:38,208 --> 01:07:39,708 I have to get a cavity filled. 248 01:07:39,708 --> 01:07:40,875 I have a nail in my tire. 249 01:07:41,125 --> 01:07:41,958 And the doctor says I 250 01:07:41,958 --> 01:07:42,875 have high blood pressure. 251 01:07:43,458 --> 01:07:45,291 And now I have this letter from someone 252 01:07:45,291 --> 01:07:46,583 in New York yapping 253 01:07:46,583 --> 01:07:48,541 about what his company wants. 254 01:07:49,708 --> 01:07:51,333 Carnegie is suggesting this intro isn't 255 01:07:51,333 --> 01:07:52,708 setting the right impression. 256 01:07:53,708 --> 01:07:55,166 The next sentence of the letter talks 257 01:07:55,166 --> 01:07:56,125 about the national 258 01:07:56,125 --> 01:07:58,541 agency's scope and success having 259 01:07:58,583 --> 01:08:00,083 kept the agency as the best 260 01:08:00,083 --> 01:08:01,541 in business for another year. 261 01:08:02,583 --> 01:08:04,958 Carnegie's response to this is, "Oh, you 262 01:08:04,958 --> 01:08:06,500 are big and rich and 263 01:08:06,500 --> 01:08:07,541 right at the top, are 264 01:08:07,541 --> 01:08:07,833 you? 265 01:08:08,166 --> 01:08:10,125 I don't give two whoops and Hades." 266 01:08:10,750 --> 01:08:11,666 I say that all the time. 267 01:08:11,666 --> 01:08:12,291 I don't know about you. 268 01:08:13,041 --> 01:08:15,208 "I don't give two whoops and Hades how 269 01:08:15,208 --> 01:08:17,041 big and important you are." 270 01:08:17,666 --> 01:08:19,333 And Carnegie goes on to say, "If you were 271 01:08:19,333 --> 01:08:20,375 smart," referring to 272 01:08:20,375 --> 01:08:21,291 the writer of the letter, 273 01:08:21,750 --> 01:08:23,250 "then you would realize that I am 274 01:08:23,250 --> 01:08:25,000 interested in how big I am 275 01:08:25,000 --> 01:08:26,750 and making myself important." 276 01:08:27,708 --> 01:08:30,166 But instead, Carnegie writes, "All this 277 01:08:30,166 --> 01:08:31,000 talk about your 278 01:08:31,000 --> 01:08:32,750 enormous success makes me feel 279 01:08:32,750 --> 01:08:34,166 small and unimportant." 280 01:08:35,708 --> 01:08:36,833 I think you're getting the point here. 281 01:08:37,083 --> 01:08:39,000 The writer of the letter is only talking 282 01:08:39,000 --> 01:08:40,375 about himself and the 283 01:08:40,375 --> 01:08:41,958 wants and the desires and 284 01:08:41,958 --> 01:08:43,416 the accolades of his company. 285 01:08:44,166 --> 01:08:46,125 Thus far with no mention or care for the 286 01:08:46,125 --> 01:08:47,416 reader and completely 287 01:08:47,416 --> 01:08:48,750 missing Carnegie's primary 288 01:08:49,125 --> 01:08:51,750 point here in chapter three of talking in 289 01:08:51,750 --> 01:08:52,666 terms of what other 290 01:08:52,666 --> 01:08:53,875 people want in order to 291 01:08:53,875 --> 01:08:54,625 influence them. 292 01:08:56,166 --> 01:08:57,416 Carnegie continues to rip through the 293 01:08:57,416 --> 01:08:58,666 form letter as the writer 294 01:08:58,666 --> 01:09:00,583 again says, "They desire 295 01:09:00,625 --> 01:09:03,166 and they request such and such with an 296 01:09:03,166 --> 01:09:04,291 aura of expectation," 297 01:09:04,958 --> 01:09:06,000 and then ending the letter 298 01:09:06,000 --> 01:09:08,041 asking for prompt acknowledgment of 299 01:09:08,041 --> 01:09:08,875 receipt of the letter 300 01:09:08,875 --> 01:09:10,708 with a single vague comment 301 01:09:10,708 --> 01:09:12,291 on being mutually beneficial. 302 01:09:13,500 --> 01:09:15,208 Carnegie makes the point here that 303 01:09:15,208 --> 01:09:16,875 someone in advertising is 304 01:09:16,875 --> 01:09:18,250 supposed to understand the 305 01:09:18,250 --> 01:09:20,166 human psyche, human emotions. 306 01:09:20,625 --> 01:09:22,375 They are supposed to be the experts in 307 01:09:22,375 --> 01:09:24,416 the art of influencing people to buy. 308 01:09:25,166 --> 01:09:27,041 And if they can send out such a poorly 309 01:09:27,041 --> 01:09:27,958 written letter that 310 01:09:27,958 --> 01:09:29,583 completely misses the boat like 311 01:09:29,583 --> 01:09:31,875 this one did, then what can we expect 312 01:09:31,875 --> 01:09:33,083 from those of us that 313 01:09:33,083 --> 01:09:34,375 aren't experts in such a 314 01:09:34,375 --> 01:09:34,666 field? 315 01:09:35,958 --> 01:09:37,791 Well, Carnegie provides another letter 316 01:09:37,791 --> 01:09:39,666 example, which I'll sum up 317 01:09:39,666 --> 01:09:40,916 by giving a few words from 318 01:09:40,916 --> 01:09:43,208 the person receiving the letter as saying 319 01:09:43,208 --> 01:09:46,083 that the letter was, "Raising a spirit of 320 01:09:46,083 --> 01:09:48,250 antagonism rather than cooperation." 321 01:09:49,500 --> 01:09:50,875 And again, it's because the letter 322 01:09:50,875 --> 01:09:52,416 started and focused on 323 01:09:52,416 --> 01:09:53,500 the writer's needs instead 324 01:09:53,583 --> 01:09:55,333 of focusing on what's important to the 325 01:09:55,333 --> 01:09:56,583 person receiving the letter. 326 01:09:57,625 --> 01:09:59,041 As you may have guessed, Carnegie 327 01:09:59,041 --> 01:10:00,583 suggests rewrites of the 328 01:10:00,583 --> 01:10:02,000 letters, again calling on 329 01:10:02,000 --> 01:10:04,708 Henry Ford's words, "Let's get the other 330 01:10:04,708 --> 01:10:05,416 person's point of 331 01:10:05,416 --> 01:10:06,541 view and see things from 332 01:10:06,541 --> 01:10:07,958 his or her angle, as 333 01:10:07,958 --> 01:10:09,041 well as from our own." 334 01:10:10,000 --> 01:10:11,000 You know, it's interesting. 335 01:10:11,250 --> 01:10:12,958 I've been in finance my whole career and 336 01:10:12,958 --> 01:10:13,916 I've taken courses on 337 01:10:13,916 --> 01:10:14,791 how to send business 338 01:10:14,791 --> 01:10:17,416 emails and I can't recall a time being 339 01:10:17,416 --> 01:10:19,250 instructed on focusing on or 340 01:10:19,250 --> 01:10:20,625 constructing my email around 341 01:10:20,625 --> 01:10:21,833 the other person's needs. 342 01:10:22,541 --> 01:10:24,791 I learned to be succinct, to put my ask 343 01:10:24,791 --> 01:10:25,833 up front, among other 344 01:10:25,833 --> 01:10:27,375 things, but I think what 345 01:10:27,375 --> 01:10:29,583 Carnegie is getting at here is something 346 01:10:29,583 --> 01:10:30,666 you learn over time, 347 01:10:31,166 --> 01:10:32,625 and that's more persuasive 348 01:10:32,833 --> 01:10:33,083 writing. 349 01:10:33,708 --> 01:10:35,708 We can still be succinct, but doing so 350 01:10:35,708 --> 01:10:36,833 taking into account the 351 01:10:36,833 --> 01:10:38,291 other person's angle and 352 01:10:38,291 --> 01:10:40,291 finding that right balance to influence 353 01:10:40,291 --> 01:10:41,666 someone in such a way 354 01:10:41,666 --> 01:10:43,208 that they want to do it. 355 01:10:44,416 --> 01:10:46,291 Today's book review segment may feel a 356 01:10:46,291 --> 01:10:47,916 bit more technical, but 357 01:10:47,916 --> 01:10:49,666 it absolutely still applies 358 01:10:49,666 --> 01:10:50,791 to our everyday lives. 359 01:10:51,458 --> 01:10:53,291 I think of emails I send every day that 360 01:10:53,291 --> 01:10:54,291 are outside of a business 361 01:10:54,291 --> 01:10:56,083 environment, to my kids' 362 01:10:56,083 --> 01:10:57,833 teachers, to the HVAC 363 01:10:57,833 --> 01:10:59,541 person, to my insurance agent. 364 01:11:00,041 --> 01:11:01,875 And Carnegie's points can be helpful here 365 01:11:01,875 --> 01:11:02,916 to build bridges and 366 01:11:02,916 --> 01:11:04,458 not burn them by simply 367 01:11:04,458 --> 01:11:06,208 making sure I consider their perspective. 368 01:11:06,916 --> 01:11:09,500 For example, that teacher probably has a 369 01:11:09,500 --> 01:11:11,083 million other parents, or 370 01:11:11,083 --> 01:11:13,500 the HVAC guy has a million 371 01:11:13,500 --> 01:11:15,250 other clients calling them, wanting 372 01:11:15,250 --> 01:11:16,416 something or complaining. 373 01:11:17,250 --> 01:11:19,208 Now think of how much we would stand out 374 01:11:19,208 --> 01:11:19,958 from the crowd by 375 01:11:19,958 --> 01:11:21,333 incorporating what Carnegie 376 01:11:21,333 --> 01:11:22,333 is teaching here. 377 01:11:22,958 --> 01:11:25,333 And do we believe that that would help us 378 01:11:25,333 --> 01:11:26,125 influence them as 379 01:11:26,125 --> 01:11:27,458 being one of the few that 380 01:11:27,458 --> 01:11:29,208 actually have taken a moment to care 381 01:11:29,208 --> 01:11:30,250 about their perspective 382 01:11:30,250 --> 01:11:32,083 and how it relates to ours? 383 01:11:32,708 --> 01:11:33,458 I think it would be a 384 01:11:33,458 --> 01:11:34,833 breath of fresh air to them. 385 01:11:35,750 --> 01:11:37,166 Alright, nicely done. 386 01:11:37,500 --> 01:11:39,500 We are still in Chapter 3 tomorrow, and 387 01:11:39,500 --> 01:11:40,500 Carnegie dives deeper 388 01:11:40,500 --> 01:11:42,500 into the how we get people to 389 01:11:42,500 --> 01:11:43,791 want to do something. 390 01:11:44,250 --> 01:11:45,291 You'll want to hear what he says. 391 01:11:46,666 --> 01:11:47,666 Okay, you're nearly 392 01:11:47,666 --> 01:11:48,625 halfway through the week. 393 01:11:49,166 --> 01:11:50,583 One of my favorite quotes from a movie 394 01:11:50,583 --> 01:11:51,541 that applies to life 395 01:11:51,541 --> 01:11:53,750 very well is from Dory in 396 01:11:53,750 --> 01:11:54,333 Finding Nemo. 397 01:11:54,750 --> 01:11:56,208 She says, "Just keep swimming. 398 01:11:56,625 --> 01:11:58,125 If life or the schedule is 399 01:11:58,125 --> 01:12:00,000 tough today, just keep swimming. 400 01:12:00,333 --> 01:12:01,375 You'll get through it." 401 01:12:01,958 --> 01:12:04,541 Okay, have a fantastic day, and we'll see 402 01:12:04,541 --> 01:12:05,208 you back here tomorrow. 403 01:12:08,041 --> 01:12:09,916 And don't forget to follow and subscribe 404 01:12:09,916 --> 01:12:10,791 to the Morning Serial 405 01:12:10,791 --> 01:12:12,375 podcast and The Life 406 01:12:12,375 --> 01:12:13,666 Happens Live Balanced channel. 407 01:12:14,458 --> 01:12:16,458 You can find more episodes and videos by 408 01:12:16,458 --> 01:12:18,291 visiting our YouTube channel, At 409 01:12:18,291 --> 01:12:19,583 Shawningless, or our 410 01:12:19,583 --> 01:12:22,250 website at atshawningless.com, where you 411 01:12:22,250 --> 01:12:23,708 can also follow our other 412 01:12:23,708 --> 01:12:25,083 podcasts that are coming 413 01:12:25,083 --> 01:12:25,750 in January. 414 01:12:26,166 --> 01:12:27,500 That's when our first Mr. and Mrs. 415 01:12:27,916 --> 01:12:29,416 English podcast and The 416 01:12:29,416 --> 01:12:30,666 Life Happens podcast will 417 01:12:30,666 --> 01:12:30,833 air. 418 01:12:31,583 --> 01:12:32,500 So join us on those 419 01:12:32,500 --> 01:12:33,625 other podcasts as well. 420 01:12:34,125 --> 01:12:34,708 Thanks again for 421 01:12:34,708 --> 01:12:36,750 listening, and have a fantastic day. 422 01:12:37,208 --> 01:12:37,750 We'll see you tomorrow.