{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Intro\r",
      "startTime": 0,
      "endTime": 72
    },
    {
      "title": "In This Episode\r",
      "startTime": 72,
      "endTime": 173
    },
    {
      "title": "Understanding the Attribution Periodic Table Framework\r",
      "startTime": 173,
      "endTime": 469
    },
    {
      "title": "Why Marketing Teams Face Higher ROI Pressure Than Other Departments\r",
      "startTime": 469,
      "endTime": 1215
    },
    {
      "title": "Why Attribution Fails Without Data Stewardship\r",
      "startTime": 1215,
      "endTime": 1982
    },
    {
      "title": "Treating Multi-Touch Attribution as an Analytical Tool\r",
      "startTime": 1982,
      "endTime": 2345
    },
    {
      "title": "Exploring Chain Based Attribution Models for B2B Marketers\r",
      "startTime": 2345,
      "endTime": 2791
    },
    {
      "title": "Why Customizing Markov Chain Attribution Improves Accuracy\r",
      "startTime": 2791,
      "endTime": 3056
    },
    {
      "title": "How to Decide When Attribution Data Is Good Enough to Guide Strategy\r",
      "startTime": 3056,
      "endTime": 3600
    },
    {
      "title": "Why Marketing Operations Defines Multi Touch Attribution Success\r",
      "startTime": 3600,
      "endTime": 3890
    },
    {
      "title": "Why Time Management Drives Career Fulfillment",
      "startTime": 3890,
      "endTime": 0
    }
  ]
}