The Authority Builder Podcast

Marketing funnels are all the rage these days. They can be a way to turn prospects into customers on autopilot. But… there is a caveat. Funnels don’t work for certain businesses. If you’re a professional services provider or offer a “complex” product or service, it’s definitely not a good fit.

Show Notes

Marketing funnels are all the rage these days. They can be a way to turn prospects into customers on autopilot. But… there is a caveat.
 
Funnels don’t work for certain businesses. If you’re a professional services provider or offer a “complex” product or service, it’s definitely not a good fit.
 
You need a different approach to your marketing. One that shows potential clients your expertise and experience. There is a marketing channel that accomplishes this that’s actually quite easy to do and readily available. All you have to do is talk…
 
I go in-depth on that channel and also talk about…
 
  • The 3 purchases that every client makes
  • Harnessing the power of the human voice in your marketing 
  • Creating content that grabs attention
  • How to pre-sell your prospects
  • And more

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States