Emma Lewis: Utilizing brand to drive an authentic response to climate change in the energy industry

In this episode, our Strategist Emma Lewis reads, “Utilizing brand to drive an authentic response to climate change in the energy industry.”

Originally published in The Drum, Emma takes a closer look at the role global brands play in the fight against climate change, the parallels between the Covid-19 pandemic and the climate crisis, and how to leverage brand to drive authenticity.

What is Siegel+Gale Says?

Siegel+Gale Says is a podcast highlighting our brand consultants’ points of view in audio format. Each episode draws on the rigor and expertise of our practitioners across the US and around the world.

Siegel+Gale is a premier brand strategy, design and experience firm. For the last 50 years, we have helped build the world’s leading brands through strategies, stories and experiences that are elegantly simple and unexpectedly fresh. When organizations have complex brand building questions—whether around mergers & acquisitions, strategic positioning, brand identity, experience, or growth—they turn to our experts.

You can read more thought leadership pieces, explore our work and get in touch at siegelgale.com