S08 E04: Martin de Dreuille, Global Vice President of Marketing at Grey Goose

Scott Kerr is joined by Martin de Dreuille, global vice president of marketing for iconic French premium vodka brand Grey Goose. Martin discusses why the super premium vodka market is surging in popularity, facing challenges from the fast-growing whisky and tequila categories, how the brand has evolved with the changing nature of luxury, why it was time for a brand refresh and new creative platform in 2019, the newest "Viva Le Martini" campaign, the role of disruptive local activations in telling the Grey Goose story, and the brand's expanding Web3 marketing investment. Plus: How Grey Goose was born out of a collaboration between a French cognac cellar master and an American entrepreneur

Featuring: Martin de Dreuille, Global Vice President of Marketing at Grey Goose (greygoose.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: [e-mail]

Don't forget to subscribe, rate, and review!

What is The Luxury Item with Scott Kerr?

The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.

Want to get in touch? Email us, [e-mail]