The FMCG Marketing Daily | Campaign Trail: Yeti spells out consumer | Future of Marketing Briefing: What World | Sociable: YouTube highlights brand partnerships with

The FMCG Marketing Daily — July 20, 2026 In this episode: • Yeti's new campaign uses deliberately provocative four-letter wordplay to connect outdoor consumer passions to brand identity — a masterclass in earned attention for premium lifestyle brands. • The 2026 World Cup has produced a new kind of sports celebrity — one built on direct fan dialogue and social media — forcing FMCG brand managers to rethink how they evaluate and activate athlete partnerships. • YouTube's new report on sports creator partnerships gives FMCG brand managers a data-backed roadmap for reaching high-engagement audiences through athletic influencers at a moment when sports fandom is peaking globally. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.