Ever wonder what it really takes to plan and execute a massive floral event in a ridiculously short timeframe? In this minisode, I'm sharing how I managed to pull off a nearly $40,000 event in just two and a half weeks—during a Minnesota snowstorm, no less!
From receiving the call the day after Valentine’s Day to sourcing thousands of flowers, coordinating labor, and designing for 62 tables, I’m breaking down exactly how I made it happen (without losing my mind). If you’ve ever had a last-minute event come in hot, this episode is packed with tips to streamline your process and keep your cool.
What You’ll Learn:
✔️ My go-to process for tackling last-minute large-scale floral events
✔️ How to quickly create a design plan based on mood boards and walk-throughs
✔️ Where I sourced flowers (including orchids from Thailand & roses from auctions!)
✔️ Tools & platforms I used to pull it off (like Komet and Holex)
✔️ Why labor planning is just as important as flower ordering
✔️ Tips for staying calm and flexible—especially when snowstorms hit during prep!
Timestamps:
[
00:00] The call that kicked off a 40K event with no florist, no plan, and no time
[
01:00] Mood boards, walk-throughs, and design concepts in 24 hours
[
02:30] Sourcing vases and building centerpiece tiers
[
04:00] Getting budget approval + setting expectations
[
05:15] How I used Holex and Komet to source thousands of stems
[
07:00] Securing labor and building a time-based staffing plan
[
08:30] Ordering orchids from Thailand & navigating snowstorm chaos
[
10:00] Final steps: prepping in-studio, boxing 92 arrangements, and pulling it all off!
Resources & Links:
Related Episodes:
🎧 Easy-Peasy Pricing: Base Recipe Breakdown for Bouquets
🎧 From Dumpster Fire to CEO Mode – How to Reset When Life Gets Crazy
🎧 Becoming the Go-To Florist for Vendors, Venues, and More
Let’s Connect!
Takeaway:
Last-minute events don’t have to be overwhelming. With the right systems, tools, and mindset, you can pull off big things—beautifully and profitably. You've got this!
What is The Floral CEO?
Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.
Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:
Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events
Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners
High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients
Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench
CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing
Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.
Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸
Connect & learn more:
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Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time.
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