Circularity isn’t just about keeping t-shirts and jeans out of landfills. Done right, it’s a growth engine for brands. That’s exactly what Trove is building: the recommerce technology that drives margins, attracts new customers, and streamlines operations.
As the resale platform behind Patagonia, Levi’s, Brooks, Arc'teryx, Carhartt, and Canada Goose, Trove helps brands give their products a second, third, even fourth life—while driving profitable growth.
For CEO Terry Boyle, an e-commerce veteran of major shopping sites like Nordstromrack.com, Zulily, HauteLook, and Trunk Club, circularity was never going to scale on sustainability values alone. It had to deliver clear business results.
Trove has built that system and is now scaling it globally. Today, more than 75% of U.S. brands with branded take-back and resale programs run on Trove. With strategic acquisitions accelerating growth in the U.S. and Europe, the company aims to become the largest e-commerce player no one’s ever heard of, seamlessly operating on the backend to deliver world-class resale experiences on the front end.
For brands that want to grow, the next evolution of retail is circular and profitable.
Show NotesGuest:
Terry Boyle, Chief Executive OfficerCompany:
TroveFor more Supercool climate solutions that cut carbon, improve modern life, and shape the new low carbon economy, subscribe to the podcast plus our: