Sales Transformation

DON’T POST FOR THE SAKE OF POSTING

A lot of sellers post on LinkedIn and other social media with all the high-level ideas and the so-called “million-dollar” concepts, but they tend to forget to ask themselves…

IS THIS GOING TO HELP OR EVEN MEAN ANYTHING FOR MY ICP?

Collin discusses the importance of making your content relevant and useful for your ICP, even when not promoting your business. Find out more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!

TRANSFORMING MOMENTS

COLLIN: MIX IT UP, BUT KEEP IT ICP-FRIENDLY
“I think that being relevant, you know, with your content is extremely important. I'm okay to mix it up a little bit, you can't be like promoting all of the time, and a little bit of self-promotions, keeping it very educational, and tactical on things that your ICP are going to benefit from, are really important.”

COLLIN: HIGH-LEVEL IDEA POSTS? NOT SO MUCH
“ Just posting like kind of high-level idea stuff, not that helpful. Getting a little bit more tactical with content is definitely helpful because people want to know the “why” and the “how”, I think that's really, really important, especially if you want to be adding value to the people that follow you, and hopefully, it's your ideal customer profile that follows you on the platform, or the content strategy just doesn't make a ton of sense.”

Connect with Meghna
Meghna Khari | Gan.ai | Gan.ai website

Connect with Collin
LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Show Notes

DON’T POST FOR THE SAKE OF POSTING

A lot of sellers post on LinkedIn and other social media with all the high-level ideas and the so-called “million-dollar” concepts, but they tend to forget to ask themselves…

IS THIS GOING TO HELP OR EVEN MEAN ANYTHING FOR MY ICP?

Collin discusses the importance of making your content relevant and useful for your ICP, even when not promoting your business. Find out more in this latest episode of Sales Transformation.


Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! 

TRANSFORMING MOMENTS

COLLIN: MIX IT UP, BUT KEEP IT ICP-FRIENDLY
“I think that being relevant, you know, with your content is extremely important. I'm okay to mix it up a little bit, you can't be like promoting all of the time, and a little bit of self-promotions, keeping it very educational, and tactical on things that your ICP are going to benefit from, are really important.”

COLLIN: HIGH-LEVEL IDEA POSTS? NOT SO MUCH
“ Just posting like kind of high-level idea stuff, not that helpful. Getting a little bit more tactical with content is definitely helpful because people want to know the “why” and the “how”, I think that's really, really important, especially if you want to be adding value to the people that follow you, and hopefully, it's your ideal customer profile that follows you on the platform, or the content strategy just doesn't make a ton of sense.”

Connect with Meghna
Meghna Khari | Gan.ai | Gan.ai website

Connect with Collin 
LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

What is Sales Transformation?

Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!