HUNGRY.

“But I don’t have a big marketing budget to drive a listing?” “How can I compete with the big corporate brands” “How are we ever going to hit RoS targets” Having this conversation with yourself or team, right now? Keep reading. Last week, got very saucy on the podcast, with my broski Liam White co-founder of Dr. Wills In Lockdown 1, Dr Wills, like so many brands, were ransacked by Covid with food service and hospitality forced shut. 2020 was trudging thro...

Show Notes

“But I don’t have a big marketing budget to drive a listing?” 

“How can I compete with the big corporate brands” 

“How are we ever going to hit RoS targets”  

Having this conversation with yourself or team, right now? 

Keep reading.  

Last week, got very saucy on the podcast, with my broski Liam White co-founder of Dr. Wills 

In Lockdown 1, Dr Wills, like so many brands, were ransacked by Covid with food service and hospitality forced shut.  

2020 was trudging through treacle.  

BUT fast forward a year - they’ve won listings at Tesco and Waitrose, become a certified B-Corp and a gorgeous rebrand. 

THE KEY LEARNING?  

YOU DON’T NEED A BRASH BOARD ROOM BUDGET TO DRIVE A MULT LISTING.  

ON THE MENU: 

1.  Why Liam believes stopping work, is work. Working from Home is draining, you’ve got to preserve your energy.  

2.  How to “hack” the system and get customer data if you don’t have the budget for Kantar etc. 

3.  Why the 1% makes all the difference when you’re a brand with 2 facings vs. a big incumbent brand with 40 facings.  

4.  How Liam's perception of what makes a great challenger brand has changed from 2018 to 2021 

5.  How to narrow down the laundry list of key messages/USPs to one. clear. point of difference.   

6.  Unpolished Emotional Content Through Friends and Family - will drive 10,000 jar sales

7. What Liam would do differently he were to start again tomorrow - the common pitfalls brands make.  

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What is HUNGRY.?

HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.

We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.

We help you grow bigger, faster, stronger.

Over the last 6 years, we’ve chatted to some insane guests on the poddy:

Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,

The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco

Look, I’ll be blunt,

HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.

got what it takes?
Buckle up. Strap in.

get ready to… FEED YOUR HUNGER