The FMCG Marketing Daily | Mr. Pibb Is the Fastest-Growing Brand | Molson Coors ditches its TV-era workflow | Campaign Trail: Cheez-It convenes Couch Committee

The FMCG Marketing Daily — September 12, 2026 In this episode: • Coca-Cola's Mr. Pibb has become the fastest-growing brand of the year after a deliberate relaunch strategy — a rare resurrection story worth dissecting for any FMCG team managing a dormant or underperforming sub-brand. • Molson Coors has overhauled its entire content production workflow to match creator speed — and quadrupled engagement as a result — offering a concrete operational blueprint for FMCG brands still stuck in broadcast-era approval cycles. • Kellanova's Cheez-It is activating a college football campaign built around fan identity rather than the sport itself — a distinct strategic angle that sets it apart from the straightforward media-buy escalation seen from rivals like Modelo. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.