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In episode 197 of the Disruptors for Good podcast, I speak with Antonio Nuño, Co-founder and CEO of
Someone Somewhere, on his journey starting the brand and the impact it has had on alleviating poverty through business and commerce.
The conversation covers topics such as the transition from B2C to B2B, pitching to Fortune 500 companies, sustainable manufacturing in Mexico, and the positive response from the artisan community.
Antonio also discusses the future goals for the company and the visual impact in the sales cycle.
Takeaways- Starting a brand with the goal of alleviating poverty through business and commerce can have a significant impact.
- Transitioning from B2C to B2B can provide consistent jobs and impact in the community.
- Pitching to Fortune 500 companies requires understanding their needs and speaking their language.
- Sustainable manufacturing in Mexico can be a viable alternative to manufacturing in Asia.
- Building a company that brings artisans together can create a supportive and collaborative environment.
*Chapters
00:33 Genesis of the Company
03:23 First Steps in Starting the Brand
14:19 Expansion into B2B Market
15:41 Pitching to Fortune 500 Companies
18:30 Sustainable Manufacturing in Mexico
24:26 Future Goals for the Company
28:18 Visual Impact in Sales Cycle
31:35 Physical Production Process
34:09 Impact on Artisan Community
*
timing of chapters might be a bit off after editing.
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What is Disruptors for GOOD | Social Entrepreneurs and Social Enterprises?
Disruptors for GOOD is a podcast that showcases global social entrepreneurship and social enterprises committed to ethical fashion, impact investing, climate mitigation, sustainable travel, and businesses generating positive global impact. Through in-depth interviews, Grant Trahant, the founder of Causeartist, engages with innovative and impactful startups and brands worldwide.