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Hello and welcome to the latest episode of iGaming
Daily and the second day at SPC Summit in Lisbon

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and it's been an interesting few days. I'm joined
by Christian Lee, the business journalist for

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SPC writer for Gambling TV and we've got Kieran
O'Connor, the business journalist for Insider

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Sport and payment expert. How are you both doing
today, Christian? Yeah, very good, thank you.

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Nice to meet my debut at iGaming Daily as well.
Oh yeah, it is your debut today, isn't it?

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Oh, well you've done some introduction work
for some of the Path to Lisbon's, but yeah,

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it's actually, I didn't realise you were the
first one. First time in person. What a venue

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to do it as well, at SBC Summer Lisbon. It is,
it's a grand venue. It's my legs are sore.

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It's the second day, my legs are sore. But it
has been ridiculously good. Kieran, how are

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you doing? You okay? Yeah, just about recovered
from the sunburn. I... picked up at the football

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tournament on Monday. But yeah, I'm doing fantastic.
It's been a really good week so far and just

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sort of looking forward to everything we've
got ahead. Yeah, I must admit. I didn't realise

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how much you picked up the sun until we saw
you in the evening and you just came out like

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a red tomato, man. Like my head's quite burnt
because I shaved my head beforehand and I've

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never really, I never really know how to maintain
a bald head because I never really have one.

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But I've got a red scalp, but you were something
else. Yeah, like a lobster. Perfect. So I've

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got you both on today because you've been somewhere
and you watched something which I just didn't

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have time to go and see and it was the Tony
Hawk keynote. So I'm insanely jealous. So we're

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going to talk about that. But before we do,
just a shout out to our main supporter of the

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iGaming Daily podcast and that is OptiMove,
the number one CRM marketing solution for the

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iGaming market. Listeners out there, you can
still sign up for OptiMove and claim your first

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month by visiting OptiMove.com forward slash
SBC as per usual. I will leave the links in

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the description below. So, Tony Hawk, I didn't
get to go, so it's now up to you two to make

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me feel like I was sat there. So, Kieran, we'll
start with you. What did Tony Hawk have to

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say? Before that, I just wanted to sort of put
a notice in about the venue. It was incredible

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to be fair. Oh, the Superstage? Absolutely huge.
Everyone's done a great job on that. They even

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had like little video roles playing before he
come on. when he come on showing like little

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clips from his career. Yeah, I did an interview
with Clever Advertising there yesterday and

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it was on the stage and the setup that we went
through backstage, the backstage looks just

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as grand as I mean and like we're getting mic'd
up and there's professional equipment and then

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you had the studio where they were like cutting
to us and when I saw the footage at the end

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I was like this could be like a news channel
like Parkinson's-esque, like it's just so grand

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in every scale. We're going. So Tony Hawk, what
a man. I mean, I don't know about you, Christian,

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but for me, he's sort of been, always been there
in my youth. I've never been a skater from

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Manchester, from Lee. I don't think many skaters
come from Lee. I don't think I have a skate

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park. But I think they even mentioned that,
even though I'm not a skater, and a lot of

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people in that room were skaters, they were
all there to see him because of his brand and

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who he is. Yeah, I think Laurie Wood said it
herself on the stage that if you say to anyone

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the word skating, the first one that will come
back is Tony Hawk. I'm the same as Ciaran,

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that I've never been a skater. That's not something
that's crossed my mind, but I was always aware

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of Tony Hawk. I played the Tony Hawk video games.
So he's just someone that cuts across, across

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popular culture beyond the skateboarding industry.
I'm gonna jump in here, because you two are

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saying you were skateboarders. Back when I was
younger, I actually got into skateboarding

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because of the Tony Hawk games. Like, I'm not
gonna say I'm Tony Hawk-like level, because

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nah, not a chance. But like he got me into it
and I did it for about a year or two and he

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was the main influence of why I got into skating.
And then I got introduced to like a Don of

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Kebab and I thought I'm gonna get on the skateboard
again. Oh yeah it's interesting you say that.

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So first of all it was presented by Laura Woods
as well did a fantastic job. I know a massive

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name. They first talked about how he got into
skating and I picked out a quote sat there.

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He said, I want to fly, how do I do that? And
he said that when he was... about two years

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into skating and he first went to his first
skate park and he saw all these like older

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kids going up these ramps and flying off. So
I thought that was quite interesting and then

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what followed after that was a story about how
he then attempted it himself and because of

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he fell off he said, he actually became unconscious
and lost a few teeth but that didn't stop him

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and he never looked back. So yeah. imagine how
different the world would be if after that

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fall, he decided not to skate. Like what would
have happened, the games, everything that goes

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alongside it. And that's the thing Tony Hawk's
done, and as great as a skateboarder he is,

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because he is good and he has that unusual style
to skateboarding compared to how skateboarders

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are perceived. It is all about the brand with
him. And I think Kieran, we were talking beforehand,

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you said like, he doesn't really want that kind
of fame and to be known for that stuff, but

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there's no hiding behind it. He's had... hit
successful games from Tony Hawk's projects,

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Underground 1 to all the way up to like Project
9. I think that was the last one or something

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like that. And films, he's been in some great
films as well. And he did set a trend and kind

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of a generation like he's known for that late
90s, early noughties for me is that kind of

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post punk, maybe like American alternative

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something I'll always remember that era for.
And that's a testament to the brand that he's

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built. Did he speak much about kind of that
brand? Yeah, so it's interesting you say, he

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did come out and say, it was never, he never
aspired to have fame or fortune, but it obviously

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follows when you're so talented like he is.
But yeah, he spoke about his branding and as

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always, he said he actually beat quite a bit
of his success to a bit of luck, that's always

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the case. But it's interesting because He never
actually tried to build a personal brand. He

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never went out and said, he never got a team
of marketers and said, I wanna build a personal

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brand, how are we gonna do it? Things just sort
of fell in line. I don't know if you heard,

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Christian, but the video games, he actually
tried to do that on his own at first, before

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he got approached by, I think it was Activision,
was it? Yeah, I heard that about Activision.

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I think as well, one thing that we'll talk about
later on in the podcast is authenticity. And...

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One thing I noticed with the different brands
that he's built, he was focused on being authentic.

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So he created a clothing brand that was focused
on skating and what he thought was missing

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from the clothing that was for skating already.
The same with shoe brand in the same nature.

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And also near the end, he mentioned with the
game that when it was first being developed,

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they were pushing to try represent skateboard
as like an extreme sport and make it more extreme

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in the game than in real life. Whereas he pushed
back. and wanted it more to be an accurate

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representation of skateboarding, I guess, to
help push the sport further and get more people

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into it. Yeah, I feel like maybe, I don't know,
this is maybe who's the developers for the

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later games. I feel like that realism kind of
went away from the Tony Hawk games. I always

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remember a meme and it was like, I think someone
might have modded the game or something, but

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it was like Jesus coming out of like the tomb
on a skateboard with like. Creed song, Take

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Me Higher on it and stuff. But I mean, again,
people still use that game in different mediums

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to this day and again, testament to him. I'm
not sure, like I said, I wasn't in there so

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I do want to ask yous, did he talk anything
about DraftKings and kind of the promotion

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stuff that he did with them? The practice safe
bet stuff? He actually didn't talk about that.

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I don't know if he was meant to maybe. But Laura
Woods might not have got that memo, but he

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didn't talk about that. It was a lot about his
early life as we said growing up. his older

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brother was a big influence on him. He actually
told us about the story when he first turned

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pro. Okay. Now you'd think, oh he got signed
to a contract. What actually happened was he

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was 14. Mm-hmm. He went to a skating competition
in his local park and ticked a box. He had

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two choices, one was amateur, one was pro. Mm-hmm.
He just ticked a box saying he's pro. And that's

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how he turned pro. And he performed or took
part in a competition where the winning...

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the champion would get a hundred dollars, he'd
come forth. So yeah, it's quite an interesting

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story. Kind of wish I could just do that in
life. It would be nice. Do I want to be a millionaire?

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Yep, I'll take that box. Kristin, what was kind
of the highlight for you then in this talk?

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I think the main thing I took away was, as I
mentioned before, the authenticity when it

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comes around creating a brand and also working
with brands. So one of the questions was regarding

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how brands across different industries can choose.
what athletes are influencing general to work

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with. And he really pushed and emphasized the
need for that influencer slash athlete to be

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authentic and also to believe in the brand's
vision. So I think sometimes when you look

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at some brand ambassadors that come up, not
just in gaming, but across different industries,

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sometimes you can tell when the person's been
chosen for just their name rather than, because

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it's something they believe in and they really
want to be a part of. So that was. the main

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thing that I took from what you were saying.
I mean, that's kind of a key point because

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we've seen it, we've seen it probably at this
event, but definitely within the iGaming space,

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the amount of influencers are coming into the
space. And there's some question marks. I mean,

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how responsible is it? Wait and see, I'm probably
in the mindset of, they don't know their audience.

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They see dollar signs, euro signs, pound signs,
wherever they are in the world and think, it's

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a good revenue stream, but know your brand,
know your audience. and you have to be responsible

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with it. But it's something that's coming into
this sector a lot more now, away from just

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normal advertising of like having a celebrity
endorse like Ben GM do all the time. Like these

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social influencers are the new movie star influencers
in a way, because everyone digests news or

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any kind of form of media via like YouTube shorts
or TikToks or Instagram reels and stuff like

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that. Yeah, and it's not to say, I mean, Tony
Hawk, that advice that he gave is really important.

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laughing. But it's also not to say that just
by picking a big name, you won't get the reach

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that you're looking for. You probably will.
If you pick the most up and coming influencer

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and put him on whatever product it is you want
to sell, it probably is going to work. But

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as you said, there is some moral dilemmas there
from both the advertisers. There's some responsible

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gaming side of things. Yeah. Like everything,
everything that people do know is responsible

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gambling. And it has to be the forefront safe,
but it has to be the forefront of everyone's

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mind. And that comes from the marketing side
of things from the, even the mechanics that

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you meet within slot games, um, any form of
like better in order to data, you go through

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how you utilize that data. Everything has to
be. Play protection, responsible, gamble, moving

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forward. Um, we're reaching the half point,
halftime point of this show. I w I'd love to

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talk about Tony Hartmore, but there has been
other things that have been happening at the

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event. So we're going to take a quick break.
And when we come back, Christian and Kieran,

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I'm going to ask you what you've been up to
the previous day, because we are on the second

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day for the listeners, where this is recorded
on Wednesday, you'll listen to some Thursday,

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and what you've got prepared for the rest of
the week. So join us back in a few minutes.

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Welcome back. So like I said, we're moving on
from Tony Hawk. We're going to talk about what

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you've been up to at the event and what you've
got in store for the rest of the week ahead.

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So Kieran, not Kieran, sorry, Christian, I'm
going to come to you because this is not only,

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not only is your debut, on the iGaming Daily
podcast, but it's your debut at an SBC or even

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just an industry event. How are you finding
it? It is, yeah. To be honest, I didn't know

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what to expect at all and it sort of exceeded
my expectations completely. As James says,

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it's my first industry event altogether and
just to see the scale of, I think we've got

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four or five different conference halls. When
you see the stands, some of the operators and

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suppliers have come up with, it's crazy to think.
just to see the scale and also the time and

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effort that's gone into making them stands.
Most of it is a sensory overload. Certainly

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the casino floor is insane. And in fact, I went
to... Whose stand was it now? Delosport have

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an incredibly vibrant red and orange stand and
Databets is just so sleek and they've got esports

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streamers. They're playing Counter-Strike on
that stand. And if I wasn't working, I'd be

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like... She said to me like, Oh, do you want
to come play a big part of the competition?

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I said like, I'll be honest, it's a disadvantage
for everyone else because I will beat you all

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at Counter-Strike, but I just really wanted
to jump on it. But yeah, this event from, even

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from Barcelona last year is insane. My legs
are sore already, but I mean, I've not even

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had time to really digest the conference stuff
and I'll use have been. So I've been doing

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interviews since I've got here. But any interesting
panels that you've been on, Kieran? Yeah, I've

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been on a few actually. Yesterday, one that
I'd pick out is an article we just put out

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on Payment Expert this afternoon, which was
on open banking and how that fits into the

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gambling industry and the gambling sector. But
there's some really interesting quotes though

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and it was chaired by Payment Expert's editor
himself, Ted Ormeclay, who did a fantastic

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job and moderated the panel. Big shout out to
Ted there. Well done, Ted. But it was really

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fantastic. There were some really good quotes
and it got a bit, it got, when I went into

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it, I thought Some of these panels, they give
quite basic answers. You sort of know what

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they're already gonna say. I'll just tell you
one quote, what we've used for the headline

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is that an operator has said that open banking
is actually a nuisance. So that sort of tells

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you how that article goes, but it's very, very
interesting. Another interesting thing that

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I've done at this event is interviewed in this
room that we're in now. Josh Sparks from LifeScore.

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We talked about horse racing. how it has become
stagnant and needs to sort of embrace innovation.

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So we talked about that quite some length and
that was really interesting, yeah. Mason Hockenberry

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Yeah, I know he was on a panel session, he's
going to be on a panel session this week or

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he's already been on one on that matter. And
it was, it's always been an interesting conversation

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because certainly in the UK horse racing was
probably the biggest sport for betting. I think

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it's just been eclipsed by football now. But
it's still, it's still a dominant force for

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the UK market. But yeah, it's on a it is on
a decline and it does kind of need to revitalise

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itself for the modern, modern day audience.
And it'd be interesting to hear that interview.

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You'll hear it on, it'll be on payment expert
in the next few weeks or so. Yeah. So keep

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an eye out for that. Keep an eye out for that
on YouTube as well. Christian, you've, you've

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had a mixture of things to do, cause obviously
you've been working with me on some of the

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multimedia stuff as well. But also I wanted
you to kind of digest some of the content that

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was happening here because you're here and what
better place to kind of understand the industry

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and kind of soak up some of the knowledge in
there. So give us a glimpse of what you've

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been up to. Yeah, it's definitely been a crash
course in behind the scenes of everything that

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goes on with the media side. I think coming
back to some of the things we discussed in

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the first half, I was actually at a panel that
was looking at how the regulations around social

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influences and whose responsibility it is to
actually regulate how operators use. social

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influences. I think the consensus among the
panellists, which included people from Entain

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was that ultimately it should be a synergy between
operators, the influencers themselves and the

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regulators. But at the first point of call is
always the operators because they're the people

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who are choosing to use the influencers, choosing
to advertise their content. I think it's mainly

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about educating the people they work with. So
they understand the responsible gaming implications

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of what they're promoting and how they should
do that in a way that doesn't endanger the

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people who are watching their content and choosing
to then go on and play with the company. Perfect.

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And we're going to round off the podcast soon,
but we've just talked about what you've been

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up to. What have you got in store now for the
remainder of today and tomorrow as well? I'm

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actually going to the horse race in... panel
that you mentioned and who came and spoke to

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yesterday. So I'm excited for that one. I thought
you were going to say you're going to go to

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the horse races. I was like, where? Yeah. The
horse races in Portugal. That would be nice.

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I don't think it's nearly paid here. So I don't
have enough money to go horse racing yet. But

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yeah, that should be a really interesting one.
We've covered a fair bit on gambling TV about

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some of the issues that are going on, especially
regarding the racing levy that's currently

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needs to be sorted out. So it'll be interesting
to see what they have to say. and what they

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think the future is. They'll probably say further
consultations like we've had for the past 12

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months. Kieran? So I've got a payments panel
in around a few, I think I've got a few hours.

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I've got some time to write up some of the stuff
that I've already seen. And also the Tony Hawk

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article, which will be coming out inside of
sport this afternoon, hopefully. And then I've

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got a sports integrity panel, which is always
interesting. We'll see what we can get out

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of that. And yeah, it should be good. Perfect.
Now you've mentioned you're getting the article

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out tonight, but I'll promise the listeners,
because this is going out tomorrow, going out

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on Thursday for the listeners, I'll make sure
I'll link the article into the description

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and any of the write ups that you do as well.
Yeah. But that's all we've got time for today

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because we're busy, busy. I'm gonna jump to
the conference room floor again, because there's

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a lot more premiums to produce and make sure
they're running smoothly. You're all going

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to panel sessions. Have a great rest of the
event. Thank you for joining us on I Give Me

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A Day Today. Christian, great debut. Well done.
Yeah, thank you very much. Well done, Kieran.

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I'm always trying. No, good stuff. Have a great
rest of your week and to the listeners out

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there, make sure you tune in tomorrow for the
penultimate episode of iGaming Daily. No, not

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the penultimate, it'll be the final episode,
yeah? The final from Lisbon. Yeah, penultimate

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is the one before the final. This is the penultimate
one, listeners. Tune in tomorrow for the final

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episode, live at SBC Summit at Lisbon. Until
then, see you soon.