On Good Authority: Publishing the Book that Will Build Your Business

Lifestylist Luke Storey is an interesting fellow. A former stylist (he's dressed everyone you can name and plenty you can't), he founded the School of Style, a fashion school for stylists (which teaches everything from the fundamentals of the business and art of styling to experiential, hands-on training) in 2008 but slowly realized that his heart was more in this business called life than it was in styling. Using himself as a "human research lab," Storey has done some, well, out-and-out crazy things in the name of health—from daily ice baths to injecting himself with poisonous frog venom to only drinking spring water. Now he teaches those lessons to the masses, through one-on-one coaching, public speaking and his hit new podcast, The Life Stylist. Storey is also sober nearly 20 years, after a youth that included crack smoking, drug dealing and all the issues that go along with those pastimes. In this episode, we discuss the two sides of humility, how we're really just walking around in meat suits and the mysteriousness of people who are naturally balanced in their relationships, among other issues.

Show Notes

Lifestylist Luke Storey is an interesting fellow. A former stylist (he's dressed everyone you can name and plenty you can't), he founded the School of Style, a fashion school for stylists (which teaches everything from the fundamentals of the business and art of styling to experiential, hands-on training) in 2008 but slowly realized that his heart was more in this business called life than it was in styling. Using himself as a "human research lab," Storey has done some, well, out-and-out crazy things in the name of health—from daily ice baths to injecting himself with poisonous frog venom to only drinking spring water. Now he teaches those lessons to the masses, through one-on-one coaching, public speaking and his hit new podcast, The Life Stylist. Storey is also sober nearly 20 years, after a youth that included crack smoking, drug dealing and all the issues that go along with those pastimes. In this episode, we discuss the two sides of humility, how we're really just walking around in meat suits and the mysteriousness of people who are naturally balanced in their relationships, among other issues.

What is On Good Authority: Publishing the Book that Will Build Your Business?

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.