In this special episode, recorded live on the expo hall floor at IPMI 2025, Brian Wolff, Heidi Barber, Tina Gray, and Courtney Cooper talk to 9 parking leaders about what’s working, what’s not, and what they’d change with a magic wand. From drones and data to broken gates and customer confusion - it’s a rapid-fire tour of the industry's most pressing challenges.
Key Takeaways
- AI, LPR, and cashless tech are gaining momentum
- Small operators are creating big impact with service and speed
- Public education is key to addressing parking complaints
- Drones, signage strategy, and predictive analytics are shaping the future
Featured Guests:
- 00:54 – Tiffany Wells (Bethlehem Parking Authority)
- 03:16 – Larry Cohen, PTMP (Lancaster Parking Authority)
- 11:03 – Haas Khalfan (Signs and Decal Corp)
- 14:50 – John Morgan (PMT Consulting)
- 25:40 – Corinne Zurcher (Pivot Parking)
- 29:14 – James McDyre, MPA, PTMP (Penn State)
- 30:39 – Luke Anderson (Penn State)
- 33:46 – Gabe Mendez, PTMP (UW-Madison, IPMI Board)
- 40:14 – Marlene Cramer, PTMP (Cal Poly SLO, IPMI Board)
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What is Harder Than It Looks: Parking Uncovered?
We as parking professionals know that parking is hard. However, we make it look easy to those from the outside looking in. The myriad technologies, processes and people that a parking operator has to wrangle on any given day is mind-numbing, and every parking facility is unique. While certain verticals share similar pain points, we know better than many how nuanced every operation can be.
We created this podcast to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.