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Is making people aware of your brand, even if it is a funny meme, useful. One day their circumstances might change and then they need you and you are the one who pops to mind.
One thought regarding this is, I currently do not own a pool or hot tub and so I do not need of your content currently. However, in the future if this changes where is the first place I would be going, you! You have attracted a customer by providing me with content that is not aligned to anything I need right now, but now I know about you. Totally get your thoughts on making content that is only focus on your customer but sometimes going very top of funnel might play the long game?
One thought regarding this is, I currently do not own a pool or hot tub and so I do not need of your content currently. However, in the future if this changes where is the first place I would be going, you! You have attracted a customer by providing me with content that is not aligned to anything I need right now, but now I know about you. Totally get your thoughts on making content that is only focus on your customer but sometimes going very top of funnel might play the long game?
Creators and Guests
What is Money Lab?
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.