Talk Commerce

In this episode of Talk Commerce, we speak with Laura Hanlon, founder of ecommerce agency Pink Leopard, about strategies for effectively leveraging multiple marketing channels. Laura shares tips on growing email lists, optimizing on-site popups, setting up effective email flows, and retargeting across platforms like social ads and email. She discusses common mistakes brands make with their in-house teams and why working with specialists can give better results. Laura also provides advice on assessing your multi-channel performance to identify opportunities. Key takeaways include focusing on channel specialization, looking at the full customer journey, and continuously testing new strategies.

Show Notes

  • Link to Pink Leopard website: https://www.pinkleopard.co.uk/
  • Link to Laura Hanlon's LinkedIn profile: https://www.linkedin.com/in/laurahanlon-pinkleopard/

Creators and Guests

SP
Producer
Susan Peterson

What is Talk Commerce?

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.

Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.

Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes.

You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com