LOCAL EDGE- Dealing With Changing Demographics

Join host Shawna Randolph as she talks to the Publisher and Sales of the Drayton Valley and District Free Press, Brandy Fredrickson, about how local papers can give their readers a sense of pride in their community. They also touch on how their local publication is dealing with a changing demographic Shawna also talks to the Publisher of PEI Canada, Paul McNeil about maintaining a focus on their print publication and sustaining enough revenue to provide the same services in the future. Shawna also discusses how local media can provid a welcoming avenue to new Canadians and other minority groups with regular contributor Sarah Thompson, President of Dentsu Media. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

What is LOCAL EDGE?

Welcome everyone to Local Edge your show for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. In this show, we'll be talking to community connectors, media buyers, business leaders and more to find out what makes small communities so important to the advertising industry.

Host: Shawna Randolph