In 2018, Jigsaw - a research unit inside of Google - wanted to learn how conspiracy theories spread online.
But instead of relying on assumptions and second-hand information, they decided to meet 40+ American and British conspiracy theorists face-to-face.
The Jigsaw executives were shocked by what they learned.
Especially when they saw where the conspiracy theorists got their information.
The websites that they trusted were a lot of things... but above all, they were poorly designed.
❌ In a word, they were ugly.
✅ But they were also clearly persuasive.
So what was going on?
A bit of marketing psychology and behavioral science (as you might’ve guessed) were behind this strange behavior, and it can teach us some valuable things about what makes people tick.
Join me today as we unpack the psychology behind the persuasive power of ugly design, and how the research teams’ discoveries can help us create better customer experiences and marketing that gets customers to engage on their terms, not ours.
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What is Choice Hacking: The Marketing Psychology Podcast?
This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.
If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.
Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…
And how you can apply the same insights, even without a Fortune 500 budget.
Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).
Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….
This podcast will change the way you think about marketing and business forever.
“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener