Paris Talks Marketing

In this episode, Paris hosts Martijn van de Veen, Chief Business Development Officer at ICEF, for a discussion about the digital transformation reshaping education marketing. They discuss how the pandemic drove education institutions to adopt virtual recruitment tools, hybrid learning models, and digital marketing strategies, highlighting the benefits and challenges of these innovations.


Top Discussion Points

1. Pandemic-Driven Shifts in Education Marketing.

2. Role of Aggregators and Digital Platforms in Recruitment.

3. Balancing Automation with Human Connection in Education.

4. AI-Powered Tools in Education Marketing.

5. ICEF Events.

Listen to the full episode for a closer look at how education marketing is evolving through digital innovation, and how to retain the human element that makes high-impact decisions feel right.

Links and Resources:
  1.  Martijn van de  Veen : https://www.linkedin.com/in/martijnvandeveen/
  2.   Paris Childress: https://www.linkedin.com/in/parischildress/
  3.  Register for ICEF Events : https://www.icef.com/events/

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.