WEBVTT

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This file was generated by Descript 

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The worst advice that is widespread
in roofing sales is this.

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Sales is just a numbers
game that is garbage.

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I hear this all the time, and for
some reason we're telling our new

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hires and even seasoned veterans,
oh, sales is just a numbers game.

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As if you could just like pluck a
body off the street or a little kid

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like plop 'em down and be like, all
right, kiddo, go hit some doors.

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It's a numbers game.

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You hit a hundred, you'll make a deal.

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Like, no, this leads
to false expectations.

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It leads to continual failure.

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Maybe even second guessing yourself
if you've been told this advice.

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Second, guessing yourself that
you're hitting all these doors and

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nothing's happening for you yet.

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These guys over here, guys and
gals on the team, they're raking

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in deals and you're wondering, what
are they doing that I'm not doing?

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I, if sales is a numbers game, I'm doing
more, why don't I have those results?

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And then it leads to, to stagnation
where there's no improvement, because

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we are focused on the wrong thing, we're
focused on the numbers, and that's it.

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And it is total garbage.

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So in this video, I wanna
reshape our relationship to this

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widespread, horrendous advice
that sales is just a numbers game.

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The air quotes run the word just
because that word is the problem.

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Because the truth, my
friend, is that sales is.

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Partially a numbers game, but the
partially part is dependent upon the two

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elements that I'm gonna teach you today to
help rewire your focus on these two things

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to help you sell even more, even faster,
and even easier without having to get in

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front of as many people, whether it's a
storm damage, self-generation process.

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Or retail as your leads are
coming into your office.

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Now, let's get to it.

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First I wanna say a quick
welcome or welcome back.

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My name is Adam Benjamin, the re
strategist and everything that I do,

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it's designed to help you and your
team smash your income goal and give

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every customer an amazing experience.

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And the reason I do what I do.

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I estimate that about 66% of roofing
salespeople quit or get fired in

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their first year, which leads to this
massively high turnover in the industry.

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And I believe that the root cause
of that is because those poor people

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were not equipped to succeed either
mentally, meaning what to expect,

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meaning they were given garbage advice,
that sales is just a numbers game.

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Not being prepared for rejection and the
difficulties and challenges not being, uh,

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prepared to overcome our own inner demons.

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All of this.

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And then not being prepared tactically.

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And I can help with both
and I'm glad you're here.

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So if you are new here, hit
the like button and subscribe.

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I'm, I'm so glad to be
spending our time together.

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And if you like these videos and
want more, you're gonna love what's

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inside my free training center.

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And the reason that I wanna
direct you there, which by

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the way, there's a link here.

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You can text the word
free to 3 0 3 2 2 2 71 33.

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Is because I get people that email
or direct message constantly.

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Adam, can you make a video about this?

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In about 75% of those suggestions,
I already have a video in there and

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they're all inside my free training
center, so I just want to help put

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them in your hands even easier.

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So click the link or text
free to 3 0 3 2 2 2 71.

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33.

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All right, let's rock and roll.

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Sales is not just a numbers game, it
is partially a numbers game, but it

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is most importantly, based on these
two principles, these two elements

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that I'm gonna teach you today.

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And I wanna prove to you the, the reality
behind these here in just a minute.

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I've got some, some
stories I'm gonna read.

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Uh, to showcase that I'm not making this
stuff up, and this is just a couple of

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stories from hundreds and hundreds and
hundreds of them that are on our website.

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If you go to our website, by the way,
there's a link in the description below.

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To learn more about our system, you can
click up on the upper right on results.

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There's literally hundreds.

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Of unsolicited results,
reviews, and success stories.

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These are people that were so moved
that they posted, uh, excuse me.

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They messaged me.

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We posted them up and many
of them we haven't even had

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time to, to upload quite yet.

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Alright, now let's set
the record straight.

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Sales is not just a numbers game.

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That's garbage.

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What sales is, is two big things.

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Your list.

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This is element one, your list.

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Now let's break down what a list is.

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Imagine you were working
in a, in a call center.

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You might have a call list of a
bunch of names and phone numbers.

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That's your list.

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We don't really have
that in roofing sales.

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I know some people have call centers,
but I want to break that idea for you.

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For you, it's about who are you speaking
with, who are you trying to sell?

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That's your list.

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Your list is your list of addresses.

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You're homeowners.

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All right?

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Now, imagine that you walked
into a neighborhood and you're

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in this brand new neighborhood.

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And you're like, wow, this is a
mecca of opportunity because sales

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is just a numbers game, right?

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And there's 80 homes
in this, in this place.

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And then as you're scanning,
you see that 50 of the 80 roofs

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they've already been done.

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Then the other 20 that haven't been done
have yard signs staked in the driveway,

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excuse me, in the lawns, which means
that they're likely under contract.

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And I do not believe in walking
other people's signs, by the way.

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Then we've got 10 houses.

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That are unmarked, that could
be a potential prospect for me.

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Of those 10, two people are home.

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But if sales was a numbers game, all I
would have to do is just go hit all the

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doors and I should get the results right.

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But I think if you followed along,
would you agree that of those for today,

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there's really only two people that I
can have the opportunity to sell today.

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Yeah.

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Now there's the other eight, so
the 10 that, that didn't have

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Mark two or home, the other eight.

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I can use other strategies like
direct mail, sending letters.

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So when they get that, they tend
to look and they're like, oh, wow.

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They might call you or
taping a letter on the door.

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Or if you're using my sales
system, you're doing both.

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You're taping the letter on the door.

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If they're not home, sending
the direct mail letter that way.

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They see this, the blue painters
tape, they pick it up, they read it.

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That's first impression.

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Next they get into the mailbox.

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In a few days, they see a letter that
you stop by, you show back up, you

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knock on that door and you say, Hey.

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My name's Adam.

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The reason I'm stopping by today, I
actually left you a letter at the door

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and in fact, I took the time to send
you a letter in the mail and I wanted

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to stop by and ask what questions he
had for me about the letter I sent you.

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So now I'm spending all of this time
getting in this neighborhood and, and

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hopefully those, those systems work.

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By the way, those 10 prospects, that's
a lot of effort for just 10 people.

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Those will lead to sales.

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So I have 10 people, and
let's say I get two deals.

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Wonderful, but that's a lot of work.

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That means the majority of my
efforts were spent on a list.

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I had a list of 80 people,
but I only worked 10.

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I want to ask you, is that
an efficient use of time?

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No.

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Would you say that sales is
just a numbers game then?

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Probably not.

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The truth is, sales capabilities in the
roofing industry are kept by one thing.

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Time, time, time.

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So I don't wanna waste my time on
opportunities that aren't there.

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I don't wanna waste sending letters
to the other 50 homes that were

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already roofed or the 20 that are
under contract with other roofers.

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I need to focus on the right list next.

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So that's list next is your pitch.

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There are people like Matthew.

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By the way, Matthew's, uh, story
is on our, our results page.

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We call it our wall of proof.

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By the way, we're like 30%
of the way done, and I get

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these absolutely regularly.

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In fact, I just got two of them today.

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This is off course.

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I'm, uh, what did I say when
you're going off script?

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I'm going off script, but you know,
a gentleman today said, you know,

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thanks to you and your podcast,
which I listened to, this was today.

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He says, uh, I listened
to almost every day.

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I just hit my first $200,000 week.

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And again, that was his top line sales.

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So 200 grand in a week.

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If he keeps it up, he'll have
nearly an 800 to one, 800,000 to a

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million dollar sales month, which
is like some people would be super

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satisfied to do that in a year.

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I love this.

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So again, this came today and then,
uh, we had, we had another one

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as well, uh, of a guy that said
inspection, direct mail letter.

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And he, he tagged me on Instagram cuz
he used the direct mail letters that I

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was teaching you about and lands this.

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Uh, quite massive monster home.

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So again, these things are coming
on the regular and they're, they're

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unsolicited, but back on track here,
what I wanna focus on is that our right

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list is more important than the numbers.

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We don't wanna waste time on people
that cannot purchase from us.

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We need to spend the time on people
who can, which is why I believe it's

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okay to cherry pick, to drive your
truck or your car and look for the

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opportunities of, of looking like
someone's actually at the house.

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Looking for, for people whose roof isn't
done or in conditions that we can help.

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All right, so category
number one is the list.

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The, the target, the prospects that
you target is far more important

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than the numbers cause I don't want
you wasting time calling in a phone

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book, just ripping through houses
that you can't even help people.

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All right, next is your pitch.

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Back to what I was sharing with
Matthew before I went on that tangent.

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Matthew puts on that wall of proof.

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He says, Adam, My sales team who
couldn't close a deal to save

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their life is closing five to seven
deals per week using your system.

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That's each person, by the way, which
means each sales rep is doing between

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20 and 28 ish roofs per month from none.

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Why?

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Because they have the right pitch.

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So would you agree that if you
had a stronger pitch and you've

00:08:53.025 --> 00:08:55.574
fed just the same number of
people, you'd have more sales?

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I think the math and logic
lines up, doesn't it?

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Would you also agree that if I
could get the right list, target

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the right people with a great pitch,
I'm gonna make a boatload of money?

00:09:05.475 --> 00:09:06.765
Yeah, it's gonna happen.

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And that's what happened
to these two stories.

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This gentleman, by the way, he sends
me an email and he says, over the

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last two weeks I stumbled across
your videos, blah, blah, blah.

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I'm gonna continue to
to to the salient point.

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Next time I went out, I ended
up learning the secret to door

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knocking in referrals just in time.

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I got 11 leads in a total of
four hours between two days and

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two streets in one small town.

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Any ends?

00:09:31.530 --> 00:09:36.120
I got five referrals today
during my nine appointments.

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Wild.

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All right.

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The right list in the right
neighborhood focused on the right

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homes that were prospective buyers.

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With the right pitch when he
said, I learned the secret.

00:09:47.895 --> 00:09:48.915
To door knocking.

00:09:49.275 --> 00:09:53.505
The secret was how do we knock the right
doors and what do we say at those doors?

00:09:53.505 --> 00:09:55.635
And I wanna share one more from
you, from a gentleman named

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taas if my phone will cooperate.

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All right.

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Phone cooperate.

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Taas sends me this email, and
he, he's not the only one that

00:10:02.595 --> 00:10:03.405
sent me an email like this.

00:10:03.410 --> 00:10:05.445
It says, too many referrals
when I get this email.

00:10:05.445 --> 00:10:06.856
I thought it was a, he was
trying to sell me something.

00:10:07.155 --> 00:10:07.845
I'm like, T what?

00:10:07.845 --> 00:10:08.355
What is this?

00:10:08.745 --> 00:10:11.055
Then I read it and he
says, Ty says, Hey Adam.

00:10:11.055 --> 00:10:13.575
I wanna thank you again for taking
the time to respond to these messages.

00:10:13.755 --> 00:10:15.675
It really means a lot to me
that you honor your word and

00:10:15.675 --> 00:10:16.845
deliver great customer service.

00:10:17.080 --> 00:10:19.750
Here as of late, I've been using
your referral program cheat sheet

00:10:19.750 --> 00:10:22.300
with my homeowners, the way you
teach in your videos and the

00:10:22.300 --> 00:10:23.500
results have been phenomenal.

00:10:23.620 --> 00:10:24.760
I'm gonna pause there for a minute.

00:10:24.970 --> 00:10:28.840
The referral cheat sheet and the strategy
I teach is part of my sales system.

00:10:29.080 --> 00:10:31.600
The sales system that's being used
in every state in the US by many,

00:10:31.605 --> 00:10:35.200
many thousands for storm and retail,
from individual sales reps, companies

00:10:35.380 --> 00:10:37.840
just getting started, and quite
a few of the largest in America.

00:10:38.200 --> 00:10:41.530
And the referral cheat sheet is a
printout that goes in the folder, the

00:10:41.530 --> 00:10:43.060
packet that you give to a customer.

00:10:43.285 --> 00:10:47.335
Right when you sign the deal, and yes, you
can start asking for referrals right then.

00:10:47.605 --> 00:10:52.465
And I do things differently because what
most people do in the referral world

00:10:52.465 --> 00:10:56.245
here in roofing is this, and I'm gonna
over embellish it so you see the point.

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Alright, here's our referral program.

00:10:58.015 --> 00:11:00.835
You need to throw your friend
into a sales appointment with me.

00:11:00.840 --> 00:11:03.670
Then if I close them,
And get the business.

00:11:03.670 --> 00:11:04.510
We're gonna do the roof.

00:11:04.870 --> 00:11:07.840
It'll take about eight weeks to get
fully paid, but once they do, I'm

00:11:07.840 --> 00:11:12.160
gonna write you a big fat check of two
to 500 bucks, which means they need

00:11:12.160 --> 00:11:14.500
to throw their friend into a sales
appointment to then make a bunch of

00:11:14.500 --> 00:11:17.680
money, which plants all these seeds
in their mind, which is, I don't wanna

00:11:17.680 --> 00:11:19.150
throw my friend in a sales appointment.

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I don't know if I'm actually
gonna get paid this referral fee.

00:11:21.700 --> 00:11:23.290
It's gonna take, how long?

00:11:23.320 --> 00:11:24.010
Eight weeks.

00:11:24.610 --> 00:11:25.150
Oh boy.

00:11:25.390 --> 00:11:27.280
You're willing to write
me a check that big.

00:11:27.490 --> 00:11:29.170
How much money are you making off me?

00:11:29.320 --> 00:11:31.450
Why don't you just give
me a bigger discount then?

00:11:32.055 --> 00:11:34.185
So instead of doing that, we
just have a really simple system.

00:11:34.365 --> 00:11:36.615
I teach that in a playlist that
you can find on YouTube, by the

00:11:36.615 --> 00:11:38.295
way, called Referral Madness.

00:11:38.505 --> 00:11:40.965
And I recommend you check that one
out cuz you'll learn the philosophy,

00:11:40.965 --> 00:11:42.135
the strategy and all that jazz.

00:11:42.135 --> 00:11:44.985
So jump on YouTube, go to playlist
and look at the referral madness.

00:11:45.015 --> 00:11:47.325
All right then this is where
the rubber meets the road.

00:11:47.355 --> 00:11:50.895
We're gonna finish up TA's email of
too many referrals and he says, I

00:11:50.895 --> 00:11:55.185
went from last season, barely able
to get one referral cuz he was using

00:11:55.185 --> 00:11:59.805
the outdated system I was sharing
with you to now getting at least.

00:11:59.805 --> 00:12:03.490
Two to three referrals per homeowner.

00:12:03.699 --> 00:12:05.349
Two to three per homeowner from none.

00:12:05.650 --> 00:12:06.099
Why?

00:12:06.280 --> 00:12:07.660
Because this is what's happened.

00:12:08.020 --> 00:12:11.560
TAs is spending his time closing the
right list, getting in front of the

00:12:11.564 --> 00:12:14.680
right people, and using the right
pitch to convert those appointments

00:12:14.680 --> 00:12:17.439
into done deals, and then using
the right pitch for the referral

00:12:17.444 --> 00:12:20.380
strategy to then bring more deals in.

00:12:20.589 --> 00:12:24.520
And this my friend, is why I believe that
the worst advice out there in roofing.

00:12:24.915 --> 00:12:27.825
Is that it is just a numbers
game because it's not.

00:12:28.095 --> 00:12:32.685
In fact, the best salespeople out
there are in front of less people, but

00:12:32.690 --> 00:12:36.135
they're in front of higher qualified
people because they're very smart

00:12:36.135 --> 00:12:39.435
about their time, their list, and their
pitch, and they put these together.

00:12:39.495 --> 00:12:43.095
They sell even more roofs, even faster,
even easier, which is why the new bees

00:12:43.095 --> 00:12:44.145
look up to them and say, what are they?

00:12:44.175 --> 00:12:45.735
What is he or she doing that I'm not?

00:12:45.975 --> 00:12:46.455
That's it.

00:12:46.455 --> 00:12:47.745
The right list and the right pitch.

00:12:47.970 --> 00:12:50.819
And they're able to do it without
having to hit as many doors.

00:12:51.240 --> 00:12:52.260
Now, I'd love to hear from you.

00:12:52.260 --> 00:12:53.310
Do you agree or disagree?

00:12:53.550 --> 00:12:54.960
I'd love to hear from you in the comments.

00:12:55.260 --> 00:12:55.680
Why?

00:12:55.710 --> 00:12:58.050
Because it fosters a really
rich discussion down there

00:12:58.140 --> 00:13:00.840
and it helps other people get
validated that they're not alone.

00:13:00.840 --> 00:13:02.069
And if you disagree, that's ao.

00:13:02.189 --> 00:13:02.490
Okay?

00:13:02.490 --> 00:13:03.900
We can start a discussion down there.

00:13:04.245 --> 00:13:08.055
Because I believe it's partially a
numbers game, not just a numbers game.

00:13:08.594 --> 00:13:11.834
All right, listen, you might be someone
who's like, okay, cool, great concepts,

00:13:11.834 --> 00:13:13.574
Adam, but how do I run with this?

00:13:13.755 --> 00:13:16.125
There's a few options to help,
and I'll cover the free ones and

00:13:16.125 --> 00:13:17.625
then a premium option as well.

00:13:17.775 --> 00:13:19.635
The free options are this, go to YouTube.

00:13:19.670 --> 00:13:22.550
Go to the roof strategist,
click on playlists and there's

00:13:22.550 --> 00:13:23.780
a couple playlists inside.

00:13:23.959 --> 00:13:26.270
There's an ace, your pitch at the
door and the Referral Madness.

00:13:26.270 --> 00:13:26.750
Playlist.

00:13:26.780 --> 00:13:27.620
Alright, that's path one.

00:13:27.829 --> 00:13:30.500
Path number two, which is the
even better path, is to get

00:13:30.500 --> 00:13:31.849
in my free training center.

00:13:31.854 --> 00:13:32.900
There's no catch by the way.

00:13:33.140 --> 00:13:38.630
You can click the link below or text
the word free to 3 0 3 2 2 2 71 33.

00:13:38.959 --> 00:13:42.680
Inside, you're gonna find even
more videos organized by category.

00:13:42.890 --> 00:13:46.640
Super easy to navigate and a
ton of extra stuff in there

00:13:46.640 --> 00:13:47.720
that's not available on YouTube.

00:13:47.720 --> 00:13:50.390
Like I recommend a reading list,
the wait list for my new book called

00:13:50.390 --> 00:13:51.650
The Roofing Sales Survival Guide.

00:13:51.830 --> 00:13:54.830
You're gonna find a replay of my
10 closing techniques for every

00:13:54.830 --> 00:13:57.740
situation and a whole bunch more,
including my roof clams crash course.

00:13:57.740 --> 00:14:01.190
So a bunch of stuff in there, and if
you're someone who's like, just, I don't

00:14:01.190 --> 00:14:02.510
wanna piece this together on my own.

00:14:02.785 --> 00:14:03.925
I want the fastest track.

00:14:03.925 --> 00:14:05.064
I want the full sales system.

00:14:05.245 --> 00:14:07.704
I want the right list, the right
pitch, the right referral program.

00:14:07.885 --> 00:14:11.844
Then my Roofing Sales Success Formula,
which is my flagship sales training

00:14:11.850 --> 00:14:15.714
and sales system may be right for you
and I'd love for you to see it for

00:14:15.719 --> 00:14:17.454
yourself so you can see and decide.

00:14:17.755 --> 00:14:21.355
And you can do that by texting
the word demo, D e m o to 3 0 3.

00:14:22.380 --> 00:14:24.840
2 2 2 71 33.

00:14:24.840 --> 00:14:29.250
That's demo to 3 0 3 2 2 2 71 33.

00:14:29.520 --> 00:14:31.860
You'll be able to see how the
program works and make a decision

00:14:31.890 --> 00:14:35.220
on whether or not it is in fact
the right training platform and

00:14:35.220 --> 00:14:36.900
sales system for you and your team.

00:14:37.050 --> 00:14:40.020
We do have packages available for
individual reps or companies at

00:14:40.020 --> 00:14:43.530
large, and they're backed by my
30 day no BS money back guarantee.

00:14:43.680 --> 00:14:46.050
So if you're not satisfied
for any reason, I buy it back.

00:14:46.230 --> 00:14:46.530
All right.

00:14:46.740 --> 00:14:48.900
There's a link in the description
or text demo to 3 0 3.

00:14:49.290 --> 00:14:51.420
2 2 2 71 33.

00:14:51.690 --> 00:14:54.060
Thanks for joining me in
today's video, just cuz our

00:14:54.060 --> 00:14:55.050
time here is about to wrap up.

00:14:55.050 --> 00:14:56.310
Doesn't mean you are in my time, has to.

00:14:56.310 --> 00:14:59.760
So hop into the free training center here
or hop into the ace your pitch playlist

00:14:59.760 --> 00:15:00.720
here and I'll see you in the next one.