Choice Hacking: The Marketing Psychology Podcast

Have you heard of the Dunning-Kruger Effect?

It says that people who are unskilled at a task — often because they’re new at it — are overly positive when asked to evaluate those skills.

It's a common cognitive bias, and it's pretty sneaky. And if you're not careful, the Dunning-Kruger Effect can undermine your decision-making and productivity.

Join me today as I explore the Dunning-Kruger Effect - what it is, how to avoid it, and how to spot it in those around you.

Show Notes

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."

Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

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//SOURCES: Choice Hacking, Unskilled and Unaware: What is the Dunning-Kruger Effect?

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What is Choice Hacking: The Marketing Psychology Podcast?


This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.


If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.


Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…


And how you can apply the same insights, even without a Fortune 500 budget.


Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).


Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….


This podcast will change the way you think about marketing and business forever.


“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener