People Driven Products

In this episode, Productboard’s VP of Product, SK, defines what it really means to be “customer-centric” and shares tactical strategies on how to ensure you are striking the right balance between building for existing and prospective customers.

Show Notes

As a product manager, there is nothing more exciting than seeing the feature you built be greatly received and widely adopted by your users. But how do you ensure that your roadmap will be valuable to both existing and prospective customers? 

“If you only listen to your existing customers they will keep your roadmap buzzing for a while, but in the long run it may not help you grow or become madly successful,” cautions SK, VP of Product at Productboard. To unlock true growth, you need to be sure you are striking the perfect balance between building for both existing customers and prospective customers. 

He elaborates that in addition to existing and prospective customers, there are additional segments that fall underneath each and if you, for example, “focus too much on what the buyer wants that will be at the expense of the end-users and what delights them.”

SK gets specific on the strategies he has implemented to ensure his team is considering all customer segments, including OKRs around meeting with customers and color-coding to monitor the division of work related to each. Finding this equilibrium between all segments promotes well-rounded growth and innovation within the company. 

Listen to SK's episode of People Driven Product to learn what it means to actually be customer-centric and the tactical strategies his team uses to ensure they are building for all customer segments.

What is People Driven Products?

As a PM, your job is to make products and features your users love. But we all know that’s easier said than done.

That’s why we made People Driven Products. You’ll learn how to make products people love and get insights from the PM leaders behind some of the fastest growing and most successful tech companies in the world.

The show is hosted by Ryan Glasgow, who has over a decade of experience managing products at companies like Weebly and Vurb (acquired by Snapchat) and is now the Founder and CEO of Sprig (formerly UserLeap).

In each episode, he’ll be talking with PM leaders at companies that are masters of gaining customer insights, and making customer-centric products.

You’ll learn from some of the best PMs in the world and get practical advice on how to create a customer-centric product team, build a customer-focused culture (and get your company on board), get user feedback quickly, make decisions from those insights, craft a compelling story from the data you gather, help your company make the right product decisions, and most importantly, make products people love.

We can’t wait to share these insights with you, and truly hope that each one helps you and your company, create people-driven products.

Subscribe to be notified when new episodes are released, or submit your question to Ryan at ryan@sprig.com.