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My guest on today’s episode is Greg Zakowicz the Sr. Commerce Marketing Analyst from Oracle NetSuite, where he has a strong focus on the Bronto Marketing Platform.Bronto is one of the leading email service providers (ESP) for some of the top retailers around the world. Personalized email and marketing automation are important strategies to have a firm grasp on, which is precisely why I invited Greg onto the show today.Simply put, Bronto is built for growth. They supply the tools and capabilities to be the first and last marketing automation platform you will ever need for your Shopify brand.Even if you believe you are happy with your current email marketing platform, this episode has some great strategies to level-up your business with the goal to help maximize your revenue opportunities.What You Will Learn Today…Lifecycle messaging automation and how can it help your Shopify brand.Build strong customer engagements that translate into sales by sending the right message at the right time.Use your Shopify store data to create targeted, relevant cross channel messages that are unique to each customer.Links And Resources Mentioned In This EpisodeBronto Marketing PlatformBronto BlogThe Commerce Marketer PodcastThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.Go to ShopMessage.me/fastlane and get started today! Hosted on Acast. See acast.com/privacy for more information.
My guest on today’s episode is Greg Zakowicz the Sr. Commerce Marketing Analyst from Oracle NetSuite, where he has a strong focus on the Bronto Marketing Platform.
Bronto is one of the leading email service providers (ESP) for some of the top retailers around the world. Personalized email and marketing automation are important strategies to have a firm grasp on, which is precisely why I invited Greg onto the show today.
Simply put, Bronto is built for growth. They supply the tools and capabilities to be the first and last marketing automation platform you will ever need for your Shopify brand.
Even if you believe you are happy with your current email marketing platform, this episode has some great strategies to level-up your business with the goal to help maximize your revenue opportunities.
I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.
I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!
Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!
This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.
Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?
The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.
Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.
Go to ShopMessage.me/fastlane and get started today!
Hosted on Acast. See acast.com/privacy for more information.
Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.
I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.
Here's what makes this podcast different: I've been on both sides of the table.
6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.
Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.
Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.
You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from 430+ industry leaders who've been exactly where you are.
This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.
Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."
Steve Hutt
DTC Founder | Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com