Run With It

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Growing a podcast audience takes time, energy, and the right strategy. Listen to Louis Nicholls describe a business idea to help podcasters connect with each other's audiences to gain exposure.

Show Notes


  • Balancing 2-sided marketplaces is tricky - better to stick with roughly even instead of trying to match podcasters with dramatically different audience numbers
  • The criterion that determines when you should build a business around a 2-sided market

Action Steps:

  1. Contact up-and-coming podcasters and offer this matching service
  2. Contact podcast hosting companies and sell them on building this service for their customers
Follow through on these action steps and email us your results at You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.


Sales for Founders
Piano World
Pod Hunt
Kickstarter for Podcasts with Mubashar Iqbal

Louis Nicholls is a self-taught developer, recently escaped from the crazy world of VC-backed startups. Through his Sales for Founders course and podcast he helps (technical) founders learn how to do sales, find their first customers and build a product people want to pay them for. He previously co-founded a B2B SaaS company, Gymhopper, which was acquired in 2018 and PostPerk, another B2B consumer company. He maintains a weekly actionable advice email for founders which you can subscribe to at

What is Run With It?

Need a business idea? Run With It shares unused business ideas from successful entrepreneurs, including the exact steps they would take to launch them. If you're looking for a ready-made business idea, proven founders are sharing them every week on Run With It.