Lily Walla: Why “Delusional Conviction” Is the Entrepreneur’s Superpower

Lily Walla is the founder of SPOTS (sold in 2023) and today is the founder and CEO of Auggie, a community and marketplace platform for parents.


Expect to hear about:

– The Founder's Mindset: Lily’s belief in “delusional conviction” as essential for startup success.

– Funding & Growth: How she raised nearly $4M for Auggie and her insights on bootstrapping vs. VC.

– Scaling in Hyper-Growth: Tactics for building systems fast and succeeding in saturated markets.

– Balancing Life & Leadership: Lily's reflections on navigating motherhood while leading a company.


Find Lily on:
LinkedIn - https://www.linkedin.com/in/lily-walla-527b082b/ 

What is High Stakes Growth?

High Stakes Growth™ takes you inside the boldest decisions behind today’s most exciting consumer brands. We bring you candid conversations with the founders and CMOs who built them—unpacking the high-stakes moments, tough calls, and game-changing strategies that made these brands what they are today. No fluff. No surface-level insights. Just real stories from the leaders who made it happen. Hosted by Forest Bronzan and Leah Lloyd, they bring a combined four decades of consumer brand expertise to these conversations.