Attributed - A podcast by Dreamdata

On this episode of Attributed Steffen Hedebrandt is a guest on SaaS Marketing Superstars hosted by Aaron Zakowski. 
Steffen is sharing his experience of working with various B2B companies. 
He will go through topics like:

How to properly evaluate B2B attribution insights
Metrics and touchpoints that can be used to determine meaningful customer engagement
What are the biggest problems B2B companies are facing with attribution and how to solve them? 
How to use LinkedIn and Podcast to grow your audience. 
Using Linkedin to run account-based and role-based retargeting ads  


For more episodes got to the SaaS Marketing Superstars Podcast: https://aaronzakowski.com/podcast/
Follow Aaron Zakowski on LinkedIn: https://www.linkedin.com/in/aaronzakowski/
Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.