In this episode of The Admin Avenues Podcast, I sit down with Samantha Cox, globally experienced executive support professional, Founder of Samantha Cox International, and former EA to Sir Richard Branson during her tenure on Necker Island.
Sam takes us inside the whirlwind world of supporting one of the most dynamic leaders on the planet, sharing the lessons she learned, the strategies she used to stay centred, and how those experiences shaped her career in high-stakes executive and VIP support.
We explore her transition from executive assistant to leading VIP guest experiences at global brands like Hard Rock Hotels and Seminole Gaming, her leap into entrepreneurship, and the exciting projects she’s working on now - including her upcoming book!
You’ll also get a sneak peek of her keynote for the
Admin Avenues Conference,
Calm in the Chaos: Thriving in High-Stakes Executive & VIP Support, and the mindset shifts she hopes every attendee will take away.
In this episode, you’ll hear:
- What it’s really like to work alongside Sir Richard Branson
- How to stay calm when everything around you is moving at lightning speed
- Misconceptions about working with high-net-worth individuals and celebrities
- The highs and lows of working as an Executive Assistant to one of the most recognised leaders in the world
- Why Sam launched Samantha Cox International and the services she provides
- A sneak peek into her book and what she hopes readers will gain
- Practical advice for admins aspiring to work in high-profile, high-pressure roles
This episode is packed with fascinating stories, career insights, and practical tips for thriving in the most demanding support roles - all delivered with Sam’s trademark warmth and candour.
To find out more about Samantha Cox International or to connect with Sam for speaking, training or coaching click here:
https://scinternational.com.auWhat is The Admin Avenues Podcast?
Welcome to The Admin Avenues Podcast!
In each episode, I’ll be chatting with inspiring Australian admin professionals, expert advisors, and a few surprise guests you won’t want to miss.
No matter where your admin career has taken you, this is your space to learn, grow, and connect with the people shaping the future of our profession.
Expect real stories, practical insights, and expert advice to help you thrive, whether you're just starting out or leading at the top.
We’re also here to celebrate the Australian admin community, because admins are at the heart of every successful business.
Let’s shape the future of admin in Australia, one conversation at a time.
🎧 Subscribe now and don’t miss a moment. New episodes coming soon!
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