The Black Line Between Sales & Marketing

HubSpot hosted Inbound 2020 remotely this year and they knocked it out of the park. From Inbound stems our question of the episode about aligning sales and marketing. In this episode of The Black Line Podcast, Mike and Doug share their takeaways and improvements to the virtual conference and give their advice on what to do about aligning your sales and marketing teams.

Show Notes

HubSpot hosted Inbound 2020 remotely this year and they knocked it out of the park. From Inbound stems our question of the episode about aligning sales and marketing. In this episode of The Black Line Podcast, Mike and Doug share their takeaways and improvements to the virtual conference and give their advice on what to do about aligning your sales and marketing teams.

What if the answer is that the teams aren't supposed to be aligned?

If you want to watch the video recording of this episode, you can do so at https://blog.imaginellc.com/theblackline/inbound-recap-and-sales-marketing-alignment and follow us on Twitter @dougdavidoff, @knowingwhen & @DemandCreator.

If you want more information on The DEALS Framework mentioned in this episode, you can access it here at https://www.imaginellc.com/deals-framework.  

What is The Black Line Between Sales & Marketing?

Think of this podcast as the sports radio for demand generation. In every episode you can expect to be taken on a journey by Imagine's CEO, Doug Davidoff and Seventh Sense's Founder, Mike Donelly as they discuss, disagree, and form their opinions and ideas on specific sales, marketing, and business topics.